I made a 2014 resolution to publish an eBook / presentation.
This presentation / eBook describes three (3) career management lessons I've learned from my Dad and applied to my own career:
1) Learn From the Best
2) Get Published
3) Get Back Up — Fast!
My Dad inspired me to apply each of these lessons in a digital marketing and social media context (e.g., blogging, participating in Twitter, reading books of marketing strategy thought leaders, connecting directly with marketing strategy thought leaders, etc.).
These lessons describe the opportunity for online self-publishing, personal brand / personal reputation management, and the teachings of different marketing strategy authors. The marketing strategy authors (and their books and blogs) that have inspired me include Seth Godin, Ann Handley, Mitch Joel, Tom Peters, and David Meerman Scott.
It's my way of showing my Dad how much I admire and respect his individual achievements (and the obstacles he overcame).
Thank you and I hope you enjoy and benefit from reading it. If you find the content helpful, please feel free to share this presentation with others.
CTRL ALT Delete Is a Gift on 21st Century Career Leadership and Opportunity Management. Mitch frames and delivers his compelling arguments in two (2) sections:
1. Reboot: Business – The 5 Massive Movements
2. Reboot: You – The 7 Triggers
Yes, his book describes corporate and marketing strategy opportunities impacting organizations (big or small). Yes, his book contains important personal branding / personal reputation implications.
But, all twelve (12) principles focus on individually identifying and framing opportunity (and having the collective or individual courage to pursue it).
We All Have the Opportunity to Differentiate Ourselves and Lead. CTRL ALT Delete's resounding themes are to:
Take the Initiative
Take Intelligent Risks (i.e., Embrace the Squiggle)
Differentiate Yourself (because the opportunities are highest in THIS era)
Invest in Yourself and Buy CTRL ALT Delete. Here are four (4) important questions Mitch Joel asks about building competitive advantages to reboot our organizations and individual careers:
How Are We Building Direct Relationships with Our Customers, Fans, and Connections?
Creating a Unique Competitive Advantage. Direct relationships as a competitive advantage (versus price) is best described by these CTRL ALT Delete quotes (page 11) on how Apple executes its retail strategy:
The solution for Apple was to create a "cradle to the grave" business model where the customer is–at every touch point–directly speaking with Apple's brand. A true, direct relationship–in every sense of the word. Apple could not win on price (their computers and other devices are usually much more expensive than their competition's), so they had to win by being there for the consumer and by making these consumers a part of a more complete brand ecosystem.
At the time that Apple first launched retail stores in 2001, the common practices among retailers was to cram each nook and cranny of space with merchandise to maximize the sales per square foot. Sadly most retailers (and businesses) still hold on to the traditional thinking. For Apple, it was less about every square foot of retail space and much more about evey square inch of the direct relationship. Apple didn't start in the retail business to compete with other consumer electronics stores; they went into retail for the direct relationship with their customers. Apple's attitude was: "Why give that power to Best Buy or anyone else?"
"My dad used to always to say that he could teach anything but he couldn't teach how to feel. That's the hardest part when you have 11,000 people: How do you teach them how we feel?"
"The thing is, I don't want to be soldwhen I walk into a store to be welcomed. The job is tobe a brilliant brand ambasador. Everyone is welcome. Don't be judgmental whatsoever."
"Don't sell! NO! Because that is a turnoff."
Converse Directly With Your Connections and Followers. Don't just tweet out links and "like" stuff. Mitch's observations about building direct relationships highly applies to our personal social network connections. For example, participating in Twitter by sharing links your followers find helpful is a starting point for establishing authority and reputation.
But, if you want to "own and nurture" a long-term direct relationship, you have to directly converse with your followers. Mitch talks in depth about this concept throughout the book. These types of direct conversations are powerful and solidify lifelong loyalty and relationships:
How are You Building Competitive Advantage in a One-Screen World?
The entire chapter describes how consumers operate in a mobile, one-screen world. The only screen consumers care about is "the one currently staring them in the face."
Mitch further makes a compelling argument:The most important consumer screen resides on our smartphones.
Here are Mitch's thoughts on Twitter and the one-screen world (from page 99 of CTRL ALT Delete):
"Twitter's metoric rise and continued success have less to do with how many followers Lady Gaga has and much more to do with the fact that it was the first-ever online social network that worked better on mobile than it does on the Web. The sheer simplicity of those 140 characters of tweets makes it that much more workable and easy for consumers. Twitter's focus (from day one) was on connecting people as they were on the go. To this day, everything that Twitter does — from acquisitions to business strategy — is driven by a one-screen-world philosophy."
How are We Differentiating Ourselves as Critical Thinkers?
A Personal Blog = Personal Competitive Advantage. The Internet affords anyone with a laptop and broadband access an opportunity to stand out. But, we often allow ourselves to be defined by our current job titles and bullet points on our resumes. That's a mistake.
Mitch thinks strategically and critically. In a social media age, when most tweets or Facebook status updates provide diminishing returns on our attention, the opportunity to differentiate ourselves as entrepreneurial, credible, forward-looking strategic, critical thinkers has never been higher.
3. Making it easy for a potential employer / great connection to find you (e.g., SEO benefits)
4. Giving you practice in an important and portable business skill set — writing
5. Proving you're technology and Internet savvy
6. Informing people first-hand how you're driven to learn new skills
Isn't Blogging Supposed to be Dead? Hardly. As Mitch points out in the section, "Your Life in Startup Mode," a personal blog describes important aspects about ourselves that a resume fails to represent:
(page 227) "You're writing to exercise your critical thinking skills."
(page 225) "But for the purpose of this book, I'll define a blog as an online journal of your work. The spirit of the blog is to create a living and breathing resume and portfolio of how you think and work."
(page 224) "I still believe that a blog is a canvas that allows you to think, share, and connect with an audience."
(page 228) "Because if you care enough to blog, it means that you have something to say. If you have something to say and you're blogging it, it means that you want to share and connect.Ultimately, the world needs more people like that."
What is the Legacy and the Value You are Ultimately Delivering and Leaving?
Pages 190 and 193 fromThe Marketing of Youexplain the ultimate goal for connecting (online or face-to-face):
(page 190) "There's nothing wrong with asking for help, but you will always see a more positive result if you start by delivering value first—by being valuable to others before asking them for favors. Give abundantly and be helpful."
(page 193) "True influence comes from connecting to individuals, nurturing those relationships, adding real value to other people's lives, and doing anything and everything to serve them, so that when the time comes for you to make a request, there is someone there to lend a hand. Worry less about how many people you are connected to, and worry a whole lot more about who you are connected to—who they are and what you are doing to value and honor them(in their spaces)."
That sounds like a great philosophy towards achieving professional and personal fulfillment.
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Please Let Me Enjoy My Fleeting 15 Minutes. This post is purely self-promotional. But, I don't know if another similar event will happen again (or how long it will last).
I monitor this discussion forum daily to see if other Start-Up of YOU group members submitted new comments or votes. Imagine my pleasant surprise when I read this:
November 30, 2013: Tony Faustino is a Top Influencer in Start-Up of YOU LinkedIn Group
Tony Faustino's Question and Poll in Start-Up of YOU: A Career Strategy Network Discussion Group
Updated December 6, 2013: Tony Faustino is a Top Contributor in LinkedIn The Start-Up of YOU Discussion Group
I know this isn't a big deal to a lot of people. But, it is to me. I always wonder if the discussions I participate in and the content I contribute makes an impact.
I must be doing something right. And, the clock keeps ticking …
Update 1: When I recently visited the discussion group site, the website described my "Top Contributor" status. I captured the screenshot on December 6th.
Update 2: I visited the discussion group site on the morning of December 27th. I also received a "Top Contributor" status for this question / discussion. Here are the screen shots from that day:
December 27th Update: Top Contributor Status in Start-Up of YOU Discussion Group
December 27th Update: Top Contributor Status The Start-Up of YOU Discussion Group
The U.S. is one of the few countries that doesn't require paid annual leave or maternity leave by law
Fewer people are doing more work
Is There More to This? Here's one more item for consideration:
The American Worker DOES NOT Feel Appreciated
205 Million Google Search Results. The following search phrase: "do americans feel appreciated at work?" delivers sobering results.
Google Search Results: Do Americans Feel Appreciated at Work?
3 Ways to Show We Appreciate Others
Using Technology to Say "Thank You" and "I Appreciate You." In a 24/7, always-on, Internet Age, the power of direct relationships matter more than ever. Let's not forget to use that technology (and some olders ones) to let people know we appreciate them by:
1. Picking Up the Phone. I'm guilty of this more than any one (because sending an email is fast and convenient – more on that in a moment). But, actually hearing someone's voice and genuinely telling them how he/she makes a positive difference IS MEANINGFUL.
When did pleasant, I wanna give you a high-five, non-confrontational conversation become a dying art form? Thank you caller ID. How many times have have you seen a certain number flashing on your mobile phone, and you default to not picking up. Why do we automatically assume: "What's wrong this time?"
Let's gradually address that negative trend in our own minds (and our colleagues). Why not call her to say, "The only reason we're at this point with XYZ client is because of you. Thank You. I couldn't get to this point without you."
The positive impact and reaction may surprise you …
Something to Think About as We Approach the Thanksgiving Holiday
Am I Doing My Part? After reading the aforementioned articles, I questioned if I'm consistently letting my colleagues, clients, and online connections know how much I appreciate their contributions to my professional success.
I'm Not.
I'm an Account Director in a management consulting firm. My job is to build relationships and directly connect my clients to talented team members who I believe can address challenging problems. How well my teammates and I collectively build these relationships and collectively addressthese problems is the final and only relevant success metric.
"It takes a village" is a reality in my business.
This Goes Beyond Thankfulness for Having a Job. For the past four (4) Thanksgivings, one of the many blessings I'm grateful for is being employed. But, that's not enough. I need to do a better job of thanking every teammate who helped me and our clients succeed in a challenging year.
Thank You Kantar Health Teammates. My success is yours.
Thank You to my clients who stuck with me and our team. I know the daily financial pressures confronting you.
Writing to summarize results and convey information
Writing to communicate ideas or explain informaton clearly
Incorporating information to develop strategic insights
57 Resources to Land that First Marketing Job
There's Hope, If You're Willing to Put in the Work. These various resources are categorized to aid recent college graduates who majored in marketing and communications (or current students majoring in these fields) during their full-time job search (or an internship search for current students).
These resources (along with resources from previous posts in this series) can give recent graduates ideas, strategies, and tactics providing a competitive advantage not only in the job search but also in developing several of the requisite skills and knowledge employers say recent graduates lack.
The categories are listed below with a make-shift table of contents:
Resource 1: Your Online Portfolio, Evan Kirsch and FolioMatch.com
Resources 2 – 9: Resources / Ideas from Tom Peters, Seth Godin, Mitch Joel, and David Meerman Scott
Resources 10 – 18: Career Success Ideas from Dan Schawbel for Young People and Millenials
Resources 19 – 20: Job Search 101
Resources 21 – 28: Interviewing 101 (and Beyond)
Resources 29 – 30: Using Twitter's Real-Time Capabilities to Power Your Job Search
Resources 31 – 46: 21st Century Marketing and Communications: Walk-the-Walk and Talk-the-Talk
Resources 47 – 49: LinkedIn
Resources 50 – 51: Preparing Your Resume
Resources 52 – 57: Inspiration on Demand
Resources 2 – 57 are in no particular ranking or order. I included numbers to track the number of items and subsequently group them with some logic.
Addressing Unmet Needs. FolioMatch.com fulfills HUGE unmet needs for young people who may have recently graduated, will graduate in Spring 2014, or are current college students seeking internship opportunities while in school:
Providing a living/breathing, on-demand online portfolio capturing all relevant projects, class assigments, internship deliverables / work products, accomplishments, awards, etc. throughout a college student's four-year college career
Making it easy to manage and deploy this online portfolio in a one-screen world
Devoting a career-focused, portfolio-centric, social network for a narrow audience (college students AND ambitious high school students)
From the Video."We started FolioMatch to be a one-stop resource for a student to keep track of all the projects they've completed over the years. Since then we have started sponsoring educational challenges so that we could help boost the content of students' portfolios."
Required Full Disclosure / Am I Receiving Any Money / Am I Receiving Any Equity / Am I an Advisory Board Member and other Boilerplate B.S. I Have to Write For Speaking So Highly of Evan and FolioMatch.com. I receive zero, nada, nothing, and any other cliche, etc. in financial compensation for talking up Evan and FolioMatch.com.
If you're a parent who's worried your son/daughter who graduates from college in Spring 2014 may face difficulty in this brutal job market (because the odds are he/she will), go to the FolioMatch.com site and register.
2.Tom Peters / Fast Company: The Brand Called YOU: This August 1997 article is the original classic highlighting the rising importance of personal branding. Mr. Peters was ahead of his time in publishing and describing these timeless career management principles.
Bonus.David Meerman Scott — Inbound Job Search: David published this video on December 2nd. He shares five (5) inspiring stories about people publishing creative and remarkable content to win dream jobs. One of the stories is how his daughter, Allison Meerman Scott, leveraged her personal blog to differentiate herself from thousands of outstanding Columbia University undergraduate applicants to win admission!
I do. And, even though he's 20 years younger, I believe his teachings apply to any age group or professional experience level. He's the epitome of entrepreneurial hustle
These Mashable articles do a great job in describing the basics AND the things to do to stand out. The common theme here is "put in the work." No magical formulas. Just get to work.
The common theme throughout these articles: Prepare. Prepare. Prepare. Do this and you'll eliminate 50% – 60% of your competition before walking in the room.
When it comes to real-time news and responsiveness, there's Twitter and then there's everybody else. Leverage its real-time capabilities to your advantage. Finding out about that open, entry-level position before other candidates is a competitive advantage.
You don't have to memorize vocabulary lists by rote. But, you have to credibly demonstrate your awareness of how marketing, communications, and public relations are constantly changing.
51. LinkedIn Labs Resume Builder: This handy app transforms your LinkedIn Profile into a PDF resume. Therefore, fill out your LinkedIn profile with as much detail as you can.
Inspiration On Demand
52. to 55. LinkedIn Influencers — My First Job Job Series: If you're getting down on yourself during the process, GO HERE IMMEDIATELY. Everyone had to start out somewhere. That includes some of the world's most influential movers & shakers in every industry.
My First Job. I started out as an unpaid, summer laboratory tech intern / dishwasher at The Washington University School of Medicine. Luckily for me, the department's head researcher paid me that fall because my boss said I was a good guy.
56. Jonathan Fields — The Good Life Project: Jonathan is an A-List entrepreneur and a person driven to help others succeed personally and professionally via entrepreneurship. His video interviews are inspiring.
57. Video: Best Day of My Life (Dog Version) by American Authors: Trust me, this video will make you feel soooooo good after watching it no matter how bad you feel. And, it's probably why American Authors are my new favorite band and why this song is now my all-time favorite.
Closing Thoughts
This is post five (and the final one) in a series to help new college graduates and current students land full-time jobs or internships.
If you're a college graduate looking for work, a concerned parent, a worried relative, or a current college student, please let me know in the comments if the content here helped (or if it didn't).
What should be kept on this list? What should be taken off? What resources did I miss? What should be added?
Please help me in continuously improving this page as a helpful resource to others.
Members of the Social Media ReInvention Blog Community know I'm a HUGE Mitch Joel Fan. I'm currently studying his latest book, CTRL ALT DELETE. I love this book because it's typical Mitch Joel:
Visionary / Forward Thinking
Entertaining / Great Writing
Thought-Provoking / Cites Tons of Other Great Books I Need to Read
I still need to finish Part 1 of the book describing five (5) current/future business drivers. As soon as I get the "story structure" better organized, I'll ship and publish the full book review. Until then, here's a glimpse of what I've learned from studying CTRL ALT DELETE:
CTRL ALT DELETE'S Seven (7) Reboot: You Triggers
1. A Digital First Posture (as defined by Mitch Joel, page 124 of CTRL ALT DELETE). "A digital-first posture means that the first place your consumers go when making a business decision is to their computers, smartphones, and/or tablets. This should be your default posture as well.
2. The Long and Squiggly Road (e.g., Embrace the Squiggle) Career paths are forever-changing because the "career escalator is jammed up" especially in large, Fortune 500 companies. Careers no longer follow a linear trajectory. If you want to continue developing valuable and marketable skills, you have to embrace the squiggle and adapt to pursuing multiple careers (not just multiple jobs) during your lifetime. It's permanent beta personafied.
7. Embracing the Next. Longevity in a productive, rewarding career requires a continuous ability to adapt, iterate, and spot game-changing trends. Mitch lists and describes six (6) of these trends in this chapter. If you want to learn what they are, buy his book.
1. Grad school admissions officers and recruiters Google you before deciding to meet you in-person.
2. 70% of employers rejected a job candidate because of information they found on online.
3. 85% of employers say a candidate's positive online reputation influences their decisions.
4. "It's no longer enough to simply have a resume. Students now need a professional online presence." — Holly Paul, former US Recruiting Leader, PriceWaterHouse Coopers (now Chief Human Resources Officer, Vocus).
5. Ask you professors, campus job managers, and internship supervisors for LinkedIn Recommendations.
8. A 4-Step Template for Asking Someone to Network with You
This template doesn't guarantee acceptance of your invitation. But, following these steps helps differentiate your LinkedIn invitation from the generic "I'd like to add you to my professional network on LinkedIn" requests.
Use the Subject Line Wisely. Mention your connection to the person in the subject line.
Write a Concise Intro. Keep your introduction to who you are and your reason for connecting.
Make Your Ask. Never directly ask someone for a job; Ask for general career advice on a particular industry or company.
Say Thank You. Politely thank the person for considering your request.
9. Ask Your "1st Degree Connections" for Introductions to "2nd Degree Connections"
Look for mutual connections to a job opening or a person within the targeted company. This is especially important when you don't have a direct link or "an in" with someone connected to an opportunity you're want interested in.
This MUST WATCH video is required preparation for informational interviews (e.g., someone who might not be directly connected to a job opportunity), and the all-important first, formal interview.
Why? Recruiters say knowledge about their company is one of the most important factors in landing a job.
10. The 4 Types of Information to Know When Preparing for a Job Interview
General Company and Employee Information: the company's mission, products, services, and markets
Industry / Competitive knowledge: the company's industry and its competition
Insider Secrets: knowledge about the company's culture / mindset that only "an insider" (usually a current or former employee) can provide
Ongoing Updates: keeping up-to-date on company news (and its relevant competitors)
11. LinkedIn's Company Pages Can Identify Potential Interviewers
LinkedIn's Company Page
Along with general company information (what the company does, number of global offices, available jobs that may interest you, etc.), Company Pages can identify important information about your potential interviewers:
Educational Backgrounds: the interviewer's college major(s) and alma mater
Company Career Paths
Common LinkedIn 1st Degree Connections Shared with the Employee
Social Media Participation (do any of your potential interviewers use Twitter or publish personal blogs)
Things You and the Interviewer Share in Common
Demonstrate you did your homework by not only researching the company but also by learning about the people participating in the interviewing process. Identifying things you and your interviewer(s) have in common (and tactfully discussing them at appropriate points during the interview) can positively differentiate you among other applicants.
12. LinkedIn Groups Can Help You Learn Important Industry Knowledge
The Start-Up of You LinkedIn Group
During the interview, you'll want to be conversant in a number of key topics about the company's industry such as:
The "industry lingo" used by people working in that line of work
Relevant news events affecting the company (and its competitors)
Key people within the industry
Demonstrating your industry knowledge is HUGE. Leverage LinkedIn Groups to your competitive advantage and further differentiate yourself!
13. You May Have a 1st Degree LinkedIn Connection (or a 2nd Degree LinkedIn Connection) Who Can Share Important Insider Secrets
My 1st & 2nd Degree Connections to LinkedIn
Remember, a 1st degree connection is someone you're already directly connected to in LinkedIn. A second degree connection is someone you are not directly connected to (but one of your 1st degree connections may be connected to this person).
2nd degree connections are vitally important because your 1st degree connections may be able to provide a "warm referral" to them. And, that provides you another competitive advantage over other interviewees competing for the same position.
More importantly, 1st and 2nd degree connections can reveal important "tribal knowledge" available only to current or former employees (e.g., valuable "insider secrets") like:
Company Culture
The Employee Traits the Company Values
Company Leaders You Should be Familiar With
Conclusion
Reviewing the six (6) videos in the LinkedIn Grad Guide Series can give you a competitive advantage. You'll learn how to fully leverage LinkedIn's features and content.
Remember, it requires a lot of people "to say yes" during the hiring process but only one "to say no."
Therefore, minimize your risk and maximize your opportunity by investing 30 minutes investment to study these videos.
Please stay tuned for post #3 in this series (around 2 weeks from this post's publication). I'll summarize books by marketing gurus that can help recent college graduates or current undergraduates build a professional online presence.
Your Turn: What do you think of the advice in the LinkedIn Grad Guide Videos? How well do you think the LinkedIn Grad Guide Videos can help recent college graduates (or current undergraduates) find full-time jobs and internships? Let me know in the comments.
Note: This is post two in a series sharing resources to help new college graduates and current students land full-time jobs or internships. If interested, here are links to other posts in this series:
In parallel with the release of LinkedIn Student Jobs and LinkedIn University Pages, LinkedIn also launched their "LinkedIn – Now For Education" landing page. The landing page is "a buyer-persona friendly" site serving and targeting the following audiences:
Parents: The Alumni Section can help parents locate their 1st degree connections who may be able to help their child gain valuable insights (or even more valuable connections) during the application or research process
Academic Institutions: Top universities can be even more aggressive and selective in the students they target and recruit for admission
Prospective Employers: Self explanatory
35 to 54 Year Olds are LinkedIn's Biggest Membership Base
I smiled when the "youthful-sounding" voiceover in the LinkedIn: Your Career Starts Herevideorefers to the predominance of LinkedIn's older members:
"It's (LinkedIn) not just for top executives. It's not just for old people with heavy briefcases. It's (LinkedIn) for you. And, it's the perfect place before you start your professional story."
35-54 year old professionals recognize and understand LinkedIn's value in building and maintaining careers. I would love to find some statistics proving/disproving if this demographic comprised most of the service's first-movers and early adopters.
In about 2 weeks, please stay tuned for my next post in this series. I'll summarize my favorite "pearls of wisdom" LinkedIn shares in the six-part Grad Video Series.
Your Turn: What do you think of LinkedIn's marketing strategy to grow its membership base? Is opening their service to younger members a smart move? Let me know in the comments.
Note: This is post one in a series sharing resources to help new college graduates and current students land full-time jobs or internships. If interested, here are the respective links for posts two and three:
The unemployment rate for the aged 55 and over workforce rose from 5.9% to 6.2%
More than half of workers aged 55 and have been looking for work at least a year
The long term unemployed are at risk of skills erosion (which decreases the probability of finding work)
Table 3 of the Fact Sheet highlights important statistics for both and average duration of unemployment and the long term unemployed for the 55+ and older group:
It Gets Harder Every Year for Unemployed, Older Workers
Last year, AARP Senior Vice President, Jeffrey Davis, released this video statement:
Older Unemployed Workers Must Overcome Multiple Hiring Perceptions
This Phenemenon Has Been Increasing Since 2005. I still have the original May 2005 Fortune Magazine issue to this article: 50 and Fired. The article states how over-50 unemployed workers battle these common hiring objections, perceptions, and responses when searching for jobs:
Out-of-touch with today's technology
Too expensive to hire (a pheneomenon referred to as tenured compensation)
Unable to work for or work with team members half their age (e.g., less flexible)
Invest in Your Personal Brand WHILE YOU'RE EMPLOYED
The Rise of The Temporary Gig Economy. But, it's not all gloom and doom. There's an emerging trend to hire older, over-50 workers (particularly in the white collar executive segment). The Huffington Post published an article titled, Patina: Experience Trumps Youth in This Economy. This Wisconsin-based placement firm specializes in placing older experience executives in temporary global assignments. Patina Solutions recognized an unmet need and opportunity for older executives:
Baby Boomers might approach retirement differently – they prefer to keep working but not necessarily in a part-time job
Older experienced executives are a senior management asset when it comese to overseeing projects
These executives have no desire to be tied down to one company (though many of their clients lost their jobs do to the ongoing recession)
Established firms are moving to on-demand employment models (which allows them to forgo paying health care benefits and vacation packages)
Read These Forbes Magazine Articles By Josh Bersin On Employment Trends. I follow Mr. Bersin because he identifies important patterns in 21st century career management. After reading these articles, it doesn't take a rocket scientist to understand how The Temporary Gig Economy will become the norm versus the exception:
Start Differentiating Yourself (Especially Online). This means competitive differentiation is vital for older executives. The competition for these temporary assignments will increase.
Building a Personal Brand Involves a Significant Time Investment. I'm entering my third year in blogging. I love writing (which is why I do it for free). And, my passion for writing and sharing is yielding returns in important professional and personal opportunities.
The Paradox of Digital Media Is It's Slow (Not Fast). The results don't happen overnight. Despite a real-time Internet, digital content is an asset that becomes more valuable over time because:
Search engines will index it
Social media sites will share it and spread it
Other websites (including social media networks) will link to it — which increases your Google Authority
"a guide to the mindset you need to adopt if you want to make successful use of LinkedIn."
That's a Fair Statement.The Start-Up of You bridges the gap for customizing and optimizing your LinkedIn usage beyond copying/pasting your resume into the profile template.
A 100% complete LinkedIn Profile is the bare bones minimum for competing in today's job market.
12 Examples of Non-Technology, Non-Silicon Valley Success Stories From The Start-Up of You
Each of these examples provides several pages or a few sentences to explain a key principle. Either way, they demonstrate how the book's principles extend beyond Silicon Valley and the technology industry.
James R. Gaines (Chapter 3: When to Pivot – To Pursue Upside or Avoid Downside)
Mary Sue Milliken (Chapter 4: Professional Allies)
Susan Feniger (Chapter 4: Professional Allies)
Benjamin Franklin (Chapter 5: Connect to Human Networks – Groups and Associations of People)
Paul Harris (Chapter 5: Connect to Human Networks – Groups and Associations of People)
"Iris Wong" (Chapter 7: How to Pull Intelligence From Your Network)
Eric Barker (Chapter 5: Do The Hustle – Be Resilient: When the Naysayers are Loud Turn Up the Music)
Joi Ito (Chapter 2: Your Assets)
Howard Schultz (Chapter 2: The Market Realities)
Tony Blair (Chapter 3: Adaptive Careers, Adaptive Start-Ups)
Ron Howard and Brian Grazer (Chapter 4: Professional Allies)
George Clooney (Chapter 5: Introductory Section of Pursue Breakout Opportunities)
There's No Such Thing As Too Much Sheryl Sandberg
I'm The Father of Two Daughters. And, I think Sheryl Sandberg's a tremendous role model for young women. She's an influential Silicon Valley power player and important business leader. I love her personal mission to convince more women to pursue technology careers, target the C-Suite, and adopt the attitude to:
Sit at The Table (e.g., the Executive Table)
Make Your Partner a Real Partner
Don't Leave Before You Leave (e.g., starting a family doesn't equal ending your professional career)
What Father Wouldn't Want His Daughter(s) To Professionally Succeed? I admire how Sandberg "picked herself" to bring more attention to advancing women in business leadership. That takes guts because she's received criticism for taking on this role (see articles below).
But, she sticks with it. And, I crave to see more. Here's more inspiration about the brains, resourcefulness, and chutzpah of Sheryl Sandberg:
Please let me know if you agree or disagree with my thoughts in the comments. I would love to hear from you. I’m here to read, listen, and learn from YOUR PERSPECTIVE. Comments are open. So let’er rip!
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