Members of the Social Media ReInvention Blog Community know I'm a HUGE Mitch Joel Fan. I'm currently studying his latest book, CTRL ALT DELETE. I love this book because it's typical Mitch Joel:
- Visionary / Forward Thinking
- Entertaining / Great Writing
- Thought-Provoking / Cites Tons of Other Great Books I Need to Read
I still need to finish Part 1 of the book describing five (5) current/future business drivers. As soon as I get the "story structure" better organized, I'll ship and publish the full book review. Until then, here's a glimpse of what I've learned from studying CTRL ALT DELETE:
CTRL ALT DELETE'S Seven (7) Reboot: You Triggers
1. A Digital First Posture (as defined by Mitch Joel, page 124 of CTRL ALT DELETE). "A digital-first posture means that the first place your consumers go when making a business decision is to their computers, smartphones, and/or tablets. This should be your default posture as well.
2. The Long and Squiggly Road (e.g., Embrace the Squiggle) Career paths are forever-changing because the "career escalator is jammed up" especially in large, Fortune 500 companies. Careers no longer follow a linear trajectory. If you want to continue developing valuable and marketable skills, you have to embrace the squiggle and adapt to pursuing multiple careers (not just multiple jobs) during your lifetime. It's permanent beta personafied.
3. The New Way We/You Work. The key to the survival and career success now is "standing out," "being differentiating," and "making yourself indispensable." You want to be THE MAN | THE WOMAN that everyone in your organization views as "The Linchpin." And, that process begins with making a conscious choice to pick yourself and ship your art.
4. The Marketing of You. Beef up your skills in pitching, selling, storytelling, and thinking critically. Why? Because Corporate America has already started shifting to resources to a free agent / freelancer nation. And, that trend won't stop — we're in Generation Flux (whether we like it or not). Start building the skills that will help you adapt in the ever-increasing Gig Economy.
5. Your Life in Start-Up Mode / The Start-Up of YOU. You were born an entrepreneur. Actively manage your career like you're a lean start-up.
6. Work the Space. We are mobile workers and can work anywhere. All we need are:
- A laptop / tablet
- A smartphone
- High-speed internet connectivity
7. Embracing the Next. Longevity in a productive, rewarding career requires a continuous ability to adapt, iterate, and spot game-changing trends. Mitch lists and describes six (6) of these trends in this chapter. If you want to learn what they are, buy his book.
Please click here for my full book review of Mitch Joel's CTRL ALT Delete.
Tony Faustino is a marketing and corporate strategist. He writes about how The Internet reinvents marketing strategy for organizations and individuals in his marketing strategy blog, Social Media ReInvention. Follow his tweets @tonyfaustino or circle him on Google+.