Marketers Fight Robots! Weapons and Wisdom from Ann Handley, Jerry Seinfeld, and Netflix’s Ted Sarandos

A white cardboard robot shakes hands with a brown cardboard robot
Image by Matan Segev via Pexels

Sunday Links with Social Media ReInvention: October 14th Edition

Are marketers safe from robots?

Will robots take our marketing jobs with frickin’ laser beams manufactured by The Stark Corporation?

Will Skynet Terminators be able to write articles as well as their human marketer counterparts (or maybe even better than them)?

These Sunday Links to online articles and my accompanying Deep Thoughts tangle with this question — How Can A Human Marketer Co-Exist With Artificial Intelligence (AI)?

  • Deep Thought 1 — Writing and Productivity: Marketers Who Write Like Ann Handley (or Jerry Seinfeld) Don’t Need No Stinking Robots
  • Deep Thought 2 — Email Marketing: Watch Ann Handley Save Marketers From Villanous, Job Stealing Terminators
  • Deep Thought 3 — Marketing Analytics: What Should Netflix Marketers Do? Option 1: Trust The Algorithm or Option 2: Piss Off Jane Fonda

Please join me to read the full post. You will enjoy yourself (and maybe laugh in the process). I promise!

Unless you are a robot scraping my content.

Okay, time to get to work.

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Making It Personal: Automated Emails, Blog Post Content, and Amazon HQ2 Rejection

broken heart game over

Welcome Back to Sunday Links with Social Media ReInvention

I want to thank the new subscribers who decided to receive future posts from Social Media ReInvention. You know who you are, and I’m grateful for your vote of confidence.

Your conscious decision to invest your Sunday time and attention here humbles and inspires me. Thank YOU!

Today’s Sunday Links summaries revolve around a specific storyline — Personalization.

  • Summary 1 — Email Marketing: 1. If You’re Automating Your Emails, Please Personalize Them
  • Summary 2 — Inbound Marketing: 2. Personalized Blog Posts are the New Unique
  • Summary 3 — Strategy: 3. Amazon HQ2 Selection Is Personal for the Cities Who Lost

Please join me. Right now.

If you don’t, I will take it personally …

… let’s get to work.

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Email Personalization Matters, Link Building Tips, Amazon’s Hardware Ecosystem Strategy

Typewriter It's All In The Journey

It’s All In The Journey

A Reboot To Sunday Links With Social Media Reinvention

I’m rebooting my life. I won’t bore you with the details.

Starting over is a painful process. Changes occur in our lives whether we are ready or not. I am re-grouping and re-prioritizing what’s important in my personal and professional life.

Time heals all wounds (well at least some of them). Most of all, it became clear why I started this marketing strategy blog in the first place:

  • I LOVE to write. It EXERCISES my brain.
  • I write for ME.
  • That’s WHY I love it.

I’m also back to regularly working out my body too. It hurts when you’ve haven’t done something consistently for a long time.

Something tells me committing to writing regularly will bring many of the same aches and pains. That’s okay. I can live with that. Baby steps.

So, it’s time to write. But, what do I write about? I’ll figure that out as I go. And, I hope to have fun along the way.

To kickstart things, I’ll curate links from my favorite news sites and marketing strategy blogs and summarize key points from the articles.

The goal: Publish at least two Sunday posts per month. 

These posts will focus on:

  • Email Marketing: Tips and insights on using marketing’s most measurable channel.
  • Inbound Marketing: Writing, writing tools, content marketing topics/trends/tools,  search engine optimization (SEO), and buyer personas.
  • Strategy: Summaries of my favorite strategy articles peppered with commentary from yours truly.

Here are the three topics I will cover in today’s post:

Summary 1 — Email Marketing: Email Personalization Separates You From The Herd

Summary 2 — Inbound Marketing: How To Earn Inbound Links (Especially When People Aren’t Linking To You)

Summary 3 — Strategy: Amazon Knows We Live In A Hardware Ecosystem World

If you’ve made it this far, come read some more. Let’s get to work …

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Reader Friendly Content Ignites Google SEO

Sunday Links With Social Media ReInvention February 12

reader friendly content ignites

 

Reader Friendly Content Grows Buyer Trust and Improves Google Search Engine Optimization (SEO)

Each of this week’s articles support that theme differently. These experts’ insights show how reader friendly content builds trust and enhances SEO:

  • Writing naturally benefits the reader and sends a positive signal to Google (versus forcing keywords into our copy).
  • Gaining a buyer’s trust begins with trusting our instincts. Being ourselves is attainable and healthy. “Being remarkable” can be misleading because it’s a relative standard.
  • Earning trust in a machine learning age (aka Google’s RankBrain) will continuously redefine what’s “reader friendly content.” Artificial intelligence search applications will line up content marketing and SEO even more closely with personal branding and thought leadership authority.

Trustworthiness and its link to helpfulness is a major signal in Google’s secret sauce.

How the company chooses to measure trust in its search algorithm continues evolving. We better pay close attention because Google wields the monopolistic power to either reward or punish our content.

That’s why I think WHAT we write and HOW we write is a vital SEO tactic. Here’s my take on why reader friendly content is great SEO now (and in the future).

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Buyers Drive Content Marketing and SEO: Smart Links February 5

Sunday Brunch Reads With Social Media ReInvention

buyers drive content marketing and seo

Our Buyers Drive Content Marketing and SEO Decisions

The Theme Pulsing Through This Week’s Article Links. These expert pearls show why the problems keeping our buyers awake at night fuel content marketing and SEO (search engine optimization). Their wisdom touches on:

  • The devices consumers use to find our businesses and articles online. (Hint: Rhymes with smartphone).
  • The signals Google looks for and takes into account for ranking our websites and content.
  • The importance of keyword density. (Hint: Not as much as we thought).
  • Buyer personas rich with details on the buyer’s pre-buy research behaviors are a strategic advantage.

Check out these article summaries which I know will make us better marketers, writers, and search engine optimization professionals.

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Content Marketing And SEO Work Together: Smart Links January 29

Sunday Brunch Reads With Social Media ReInvention

content marketing and seo work together

Successful Inbound Marketing and Public Relations Requires Content Marketing and SEO Work Together

This past week, I attended webinars, started studying books, and read articles with a common theme: When content marketing and SEO work together, long term, impactful business goals are achieved.

This resounding theme also touches upon another key element: a publishing strategy integrating content marketing and SEO (search engine optimization) is sustainable. These experts share their views on important changes in marketing organization (and individual) skills, mindsets, and organizational structures.

That’s a huge deal for all businesses:

  • Large Corporations
  • Small and Medium Sized Businesses (SMBs)
  • Freelance Professionals

Here are links to these great articles on where inbound marketing and public relations are heading to deliver more meaningful business outcomes and results.

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Buyer Persona Case Study: CFO On-Call

Notes from HubSpot's Inbound Certification Video Class 3: What Does Inbound Look Like?

Buyer Persona Case Study

HubSpot’s Inbound Certification Video Class 3: “What Does Inbound Look Like?” shares how a real-world company successfully practices inbound marketing. This is a valuable class as a real-world, spot-on buyer persona case study.

This buyer persona case study proves how well-crafted buyer personas can:

  • Drive inbound marketing strategy and tactics
  • Link together content marketing and SEO choices
  • Support a company’s sales and revenue goals

Here’s what to expect from this blog post on these inbound marketing best practices (and future blog posts) as I prepare for the inbound marketing certification exam:

  • Open Sharing. I’ll publish my study notes on this blog as I review each video in the twelve (12) classes.
  • Detail. My notes will be very detailed. Many of the slides in the video classes state the learning or take-home-message perfectly. If I think that’s the best way to state the learning, I’ll record the learning in my notes verbatim from the respective slide.
  • Context. I’ll provide my context whenever it may help us better understand the inbound marketing and sales concept(s).

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4 Inbound Marketing Best Practices

Inbound Certification Video Class 2: What Are The Fundamentals of Inbound Success?

inbound marketing best practices

This post focuses on the four (4) inbound marketing best practices shared in HubSpot’s Inbound Certification Video Class 2: What Are The Fundamentals of Inbound Success?:

  • Use Buyer Personas
  • Use The Buyer’s Journey
  • Create Remarkable Content
  • Leverage Your Content Via Distribution Platforms

Here’s what to expect from this blog post on these inbound marketing best practices (and future blog posts) as I prepare for the inbound marketing certification exam:

  • Open Sharing. I’ll publish my study notes on this blog as I review each video in the twelve (12) classes.
  • Detail. My notes will be very detailed. Many of the slides in the video classes state the learning or take-home-message perfectly. If I think that’s the best way to state the learning, I’ll record the learning in my notes verbatim from the respective slide.
  • Context. I’ll provide my context whenever it  may help us better understand the inbound marketing and sales concept(s).

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Inbound Marketing Certification Journey

Notes from HubSpot Video Class 1: Why Inbound?

inbound marketing certification journey hiking
HubSpot’s Inbound Marketing Certification Course remains one of my favorite learning marketing resources. I remember the joy (and relief) after taking the test and earning the inbound marketing certification. Back then, it was a scrappy, privately held startup taking on the marketing world. Now, Hubspot’s a thriving public company.

The marketing world changes constantly. To HubSpot’s credit, its HubSpot Academy continuously updates its inbound marketing certification course (and other courses open to the public).

It’s time to refresh my certification. Over the course of the next several weeks, here’s what to expect from the next several blog posts as I prepare for the certification exam:

  • Open Sharing. I’ll publish my study notes on this blog as I review each video in the twelve (12) classes.
  • Detail. My notes will be very detailed. Many of the slides in the video classes state the learning or take-home-message perfectly. If I think that’s the best way to state the learning, I’ll record the learning in my notes verbatim from the respective slide.
  • Context. I’ll provide my context whenever it  may help us better understand the inbound marketing and sales concept(s).

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LinkedIn Mobile App Update: Personalized Invitations Are Here

Personalized invitations in LinkedIn Mobile App went live December 17, 2015

LinkedIn Mobile App Prompt Personalize Invitation

Photo Credit: by Tony Faustino

 

Personalized invitations in LinkedIn’s Mobile App became available on iOS and Android smartphones on December 17, 2015. Yay!

A hat tip and Thank You to Stuart Rosenthal for tweeting me and Imrich Tatiersky when this important LinkedIn Mobile App feature went live!

Tweet Stuart Rosenthal Personalizing LinkedIn Invitations

Tweet From Stuart Rosenthal on LinkedIn’s Mobile App

 

Here are step-by-step instructions for iOS / iPhones when personalizing our LinkedIn Invitations with the latest version of LinkedIn’s Mobile App.

 

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