Bolota Asmeron, a member of the Linkedin Elite Centipede outs on a temporary Linkedin tattoo before the start of the 2010 Bay to Breakers race in San Francisco.
Important Note: An intelligent and thought-provoking discussion from The Writing on LinkedIn Group inspired this latest post. Matt Sekol initiated the discussion thread, Where’s The Traditional Blog. It’s people like Matt Sekol (and many others) who reaffirm my belief and commitment to why The Writing on LinkedIn Group is one of the most important, intelligent, and enjoyable communities for engaging with and learning from like-minded individuals within LinkedIn.
I submitted a comment stating why limiting our self-publishing investments to third-party platforms like LinkedIn’s Publishing Platform and Medium without investing in a self-hosted, personal website or personal blog is a career and business mistake.
Here are more detailed thoughts expanding on my comment in Alexandra’s post. (more…)
Fingers Crossed, It Won’t Be the Last. Social Media ReInvention Community Members know of my excitement when LinkedIn Pulse published two other blog posts in the LinkedIn Pulse Social Media Category:
Thank You for Your Continuing Support! I published my first Social Media ReInvention blog post more than five (5) years ago. Time flew by.
Thank you for granting me permission to share with you my love of technology, digital marketing, social media strategy, personal reinvention, and writing.
Here’s a screen shot one of my closest friends sent me from his iPhone. Thank you for taking time to read and support my art:
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Here's a look at how Silver Oak Cellars uses their visual, multi-channel social media strategy to emotionally connect special moments with their audience.
What Are The Stories You Want to Tell? How Do You Emotionally Connect Your Brand, Your Company, and Your Employees to Your Audience?
When I combed through Silver Oaks Cellars multiple social channels, these visual stories emotionally connected with me. That emotional connection differentiates a brand, a service, a product, or a company from its competition.
And, that emotional connection is unique for each of us. That unique, individual meaning defines special moments.
How do you emotionally connect with your audience? What works for you? Is it images, video, words, voice, or something else?
Please let me know in the comments. I want to connect too.
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I made a 2014 resolution to publish an eBook / presentation.
This presentation / eBook describes three (3) career management lessons I've learned from my Dad and applied to my own career:
1) Learn From the Best
2) Get Published
3) Get Back Up — Fast!
My Dad inspired me to apply each of these lessons in a digital marketing and social media context (e.g., blogging, participating in Twitter, reading books of marketing strategy thought leaders, connecting directly with marketing strategy thought leaders, etc.).
These lessons describe the opportunity for online self-publishing, personal brand / personal reputation management, and the teachings of different marketing strategy authors. The marketing strategy authors (and their books and blogs) that have inspired me include Seth Godin, Ann Handley, Mitch Joel, Tom Peters, and David Meerman Scott.
It's my way of showing my Dad how much I admire and respect his individual achievements (and the obstacles he overcame).
Thank you and I hope you enjoy and benefit from reading it. If you find the content helpful, please feel free to share this presentation with others.
CTRL ALT Delete Is a Gift on 21st Century Career Leadership and Opportunity Management. Mitch frames and delivers his compelling arguments in two (2) sections:
1. Reboot: Business – The 5 Massive Movements
2. Reboot: You – The 7 Triggers
Yes, his book describes corporate and marketing strategy opportunities impacting organizations (big or small). Yes, his book contains important personal branding / personal reputation implications.
But, all twelve (12) principles focus on individually identifying and framing opportunity (and having the collective or individual courage to pursue it).
We All Have the Opportunity to Differentiate Ourselves and Lead. CTRL ALT Delete's resounding themes are to:
Take the Initiative
Take Intelligent Risks (i.e., Embrace the Squiggle)
Differentiate Yourself (because the opportunities are highest in THIS era)
Invest in Yourself and Buy CTRL ALT Delete. Here are four (4) important questions Mitch Joel asks about building competitive advantages to reboot our organizations and individual careers:
How Are We Building Direct Relationships with Our Customers, Fans, and Connections?
Creating a Unique Competitive Advantage. Direct relationships as a competitive advantage (versus price) is best described by these CTRL ALT Delete quotes (page 11) on how Apple executes its retail strategy:
The solution for Apple was to create a "cradle to the grave" business model where the customer is–at every touch point–directly speaking with Apple's brand. A true, direct relationship–in every sense of the word. Apple could not win on price (their computers and other devices are usually much more expensive than their competition's), so they had to win by being there for the consumer and by making these consumers a part of a more complete brand ecosystem.
At the time that Apple first launched retail stores in 2001, the common practices among retailers was to cram each nook and cranny of space with merchandise to maximize the sales per square foot. Sadly most retailers (and businesses) still hold on to the traditional thinking. For Apple, it was less about every square foot of retail space and much more about evey square inch of the direct relationship. Apple didn't start in the retail business to compete with other consumer electronics stores; they went into retail for the direct relationship with their customers. Apple's attitude was: "Why give that power to Best Buy or anyone else?"
"My dad used to always to say that he could teach anything but he couldn't teach how to feel. That's the hardest part when you have 11,000 people: How do you teach them how we feel?"
"The thing is, I don't want to be soldwhen I walk into a store to be welcomed. The job is tobe a brilliant brand ambasador. Everyone is welcome. Don't be judgmental whatsoever."
"Don't sell! NO! Because that is a turnoff."
Converse Directly With Your Connections and Followers. Don't just tweet out links and "like" stuff. Mitch's observations about building direct relationships highly applies to our personal social network connections. For example, participating in Twitter by sharing links your followers find helpful is a starting point for establishing authority and reputation.
But, if you want to "own and nurture" a long-term direct relationship, you have to directly converse with your followers. Mitch talks in depth about this concept throughout the book. These types of direct conversations are powerful and solidify lifelong loyalty and relationships:
How are You Building Competitive Advantage in a One-Screen World?
The entire chapter describes how consumers operate in a mobile, one-screen world. The only screen consumers care about is "the one currently staring them in the face."
Mitch further makes a compelling argument:The most important consumer screen resides on our smartphones.
Here are Mitch's thoughts on Twitter and the one-screen world (from page 99 of CTRL ALT Delete):
"Twitter's metoric rise and continued success have less to do with how many followers Lady Gaga has and much more to do with the fact that it was the first-ever online social network that worked better on mobile than it does on the Web. The sheer simplicity of those 140 characters of tweets makes it that much more workable and easy for consumers. Twitter's focus (from day one) was on connecting people as they were on the go. To this day, everything that Twitter does — from acquisitions to business strategy — is driven by a one-screen-world philosophy."
How are We Differentiating Ourselves as Critical Thinkers?
A Personal Blog = Personal Competitive Advantage. The Internet affords anyone with a laptop and broadband access an opportunity to stand out. But, we often allow ourselves to be defined by our current job titles and bullet points on our resumes. That's a mistake.
Mitch thinks strategically and critically. In a social media age, when most tweets or Facebook status updates provide diminishing returns on our attention, the opportunity to differentiate ourselves as entrepreneurial, credible, forward-looking strategic, critical thinkers has never been higher.
3. Making it easy for a potential employer / great connection to find you (e.g., SEO benefits)
4. Giving you practice in an important and portable business skill set — writing
5. Proving you're technology and Internet savvy
6. Informing people first-hand how you're driven to learn new skills
Isn't Blogging Supposed to be Dead? Hardly. As Mitch points out in the section, "Your Life in Startup Mode," a personal blog describes important aspects about ourselves that a resume fails to represent:
(page 227) "You're writing to exercise your critical thinking skills."
(page 225) "But for the purpose of this book, I'll define a blog as an online journal of your work. The spirit of the blog is to create a living and breathing resume and portfolio of how you think and work."
(page 224) "I still believe that a blog is a canvas that allows you to think, share, and connect with an audience."
(page 228) "Because if you care enough to blog, it means that you have something to say. If you have something to say and you're blogging it, it means that you want to share and connect.Ultimately, the world needs more people like that."
What is the Legacy and the Value You are Ultimately Delivering and Leaving?
Pages 190 and 193 fromThe Marketing of Youexplain the ultimate goal for connecting (online or face-to-face):
(page 190) "There's nothing wrong with asking for help, but you will always see a more positive result if you start by delivering value first—by being valuable to others before asking them for favors. Give abundantly and be helpful."
(page 193) "True influence comes from connecting to individuals, nurturing those relationships, adding real value to other people's lives, and doing anything and everything to serve them, so that when the time comes for you to make a request, there is someone there to lend a hand. Worry less about how many people you are connected to, and worry a whole lot more about who you are connected to—who they are and what you are doing to value and honor them(in their spaces)."
That sounds like a great philosophy towards achieving professional and personal fulfillment.
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The January 2012 Inc. 500 report showed how 37% of these companies published blogs in 2011. This represented a 13% decrease in Inc. 500 company blogs from 2010's figure of 50%.
But Blogging Isn't Dying, Especially Among The Fortune 500
Fortune 500 Corporate Blogging Increased in 2012.
28% of the Fortune 500 (e.g. 139 companies) published a corporate blog in 2012. That percentage marked the largest increase in blogging since 2008:
Telecommunications, commercial banks, utilities, and specialty retailers are the leading users of blogs among Fortune 500 companies. The industry breakdown for use of corporate blogs in the Fortune 500 is portrayed in the table below:
The Higher Ranked Fortune 500 Companies Blog
The Top 200 Publish Blogs More Than The Bottom 200.
Since this study's inception in 2008, it looks like Fortune 500 rank influences blogging adoption. 54% of all Fortune 500 corporate blogs are published by the top 200 firms. 28% of the Fortune 500 blogs come from the firms ranked 300 – 500.
Here's an important direct quote from the study:
"With more than half of all F500 blogs coming from the top 200 corporations, rank continues to be a factor in the use of this tool."
Fortune 500 Companies Who Blog Well Take Comments
90% of the 2012 Fortune 500 Companies Allow Reader Comments.
This percentage actually surprised me. The study said these 90 percenters also have RSS feeds and take email subscriptions. Really! I'll have to check this out.
Your Turn: What do you think about Fortune 500 companies participating in social media with corporate blogs? Is blogging a smart move for Fortune 500 companies? Let me know your take in the comments.
On slide 10, almost 90+% of the respondents reported that individual marketers or their teams work on writing / blogging:
Slides 14 and 15 described "What Tactics Do Marketers Employ." Of the 26 tactics measured, respondents cited these SEO tactics as the most employed:
Social: Set up / ran a Facebook business profile
Analytics: Analyzed / tracked site speed and page-load times
Competitive: Analyzed competitors' back links
Competiitive: Analyzed competitors' content
Content: Started a new blog or invested heavily in blogging
Blog Posts Are The Number One Type of Inbound Marketing Content Produced
On slide 15, "blog posts" received the highest % of responses as the type of inbound marketing content produced. Social media (e.g., tweets, statuses, etc.) ranked second:
Blogging Isn't Dead (Especially If You Love Writing)
"We've come to a place where those who were never going to stick it out with blogging for the long haul are busy on Twitter and Facebook, where they can share without the burden of having a passion for writing. So, in the end, maybe what's new for blogging is a place where the real bloggers step in and create a new type of copy for the world to consume. A place where more and more creative thinkers get to tinker with words in new and interesting ways. It's a place where you (and everyone else who wants to write and have a voice) gets to be free to try it out and see what kind of audience their words, images and even video connects with. Blogging – as a platform – may never have anything new to show for itself. Blogging – as a creative white space – is still in its early days."
The Business of Blogging. He describes many business-related reasons why individuals or agencies choose to publish a blog. Here are some:
Attracting clients
Search engine optimization benefits
Sharing links and advice
The Love of Blogging. But, if you want to publish for the long haul, Mitch lists nine (9) reasons to pursue blogging. Here are some of the "real" reasons described:
Because you love to write
Because you have to write
Because if you had more time, you would write even more
Because you have something to say
Mitch's advice comes from his almost decade-long experiences in blogging and writing.
It's the right mindset for long term success and commitment in self-publishing a personal blog. Those four (4) reasons capture why I become frustrated when I can't invest the time in writing.
Otherwise, why do it?
I'm so happy Memorial Day Weekend is finally here. Time to get back to writing ….
"The third thing I did differently with this book, which I guess is not so different anymore, is that I used blogging and other social media to experiment with my ideas before I commited them to a book."
"For a writer, what's great about the Web is that it allows you to experiment with language, to tell stories, to tease out lessons, and to see quickly what material strikes a chord with readers, what really engages them."
Showing up and doing the work is everything. It's not glamorous. It's about repetition and discipline.
3. Iterative Design RULES (Especially in Digital Media)
Dan and Chip Heath took a design approach to writing latest book, Switch:
"We were much more iterative in writing Switch–we went through many drafts and many cycles of feedback. Chip and I have both been inspired by the "design thinking" that's taught at Stanford's D-School and elsewhere, and the more iterative writing approach was our way of moving in that direction."
Ship Your Work — That's What Counts. There's nothing wrong with tweaking and modifying after pressing "Publish." Take advantage of digital publishing's "permanent draft mode."
Get your work out there. Get your art out the door. Publish it. And, don't look back …