I've shared articles about about the online benefits of blogging (i.e., search engine optimization / SEO, inbound links, increasing number of indexed pages, improving Google search engine rankings).
But, the real reason I love blogging is because I love writing. Freedom in blogging inspires and informs my creativity (unlike any other hobby or passion). I didn't understand its importance in my personal life until I stopped blogging for a brief time.
That's why I stuck with the blogging and writing process for close to three (3) years. It's why I do it for free.
Mitch Joel published this inspiring article: This Blog Sucks (And You're Probably Not Reading This). It's one of Mitch's many responses to the pundits claiming blogging is dead (and is no longer relevant).
The Business of Blogging. He describes many business-related reasons why individuals or agencies choose to publish a blog. Here are some:
- Attracting clients
- Search engine optimization benefits
- Sharing links and advice
The Love of Blogging. But, if you want to publish for the long haul, Mitch lists nine (9) reasons to pursue blogging. Here are some of the "real" reasons described:
- Because you love to write
- Because you have to write
- Because if you had more time, you would write even more
- Because you have something to say
Mitch's advice comes from his almost decade-long experiences in blogging and writing.
It's the right mindset for long term success and commitment in self-publishing a personal blog. Those four (4) reasons capture why I become frustrated when I can't invest the time in writing.
Otherwise, why do it?
I'm so happy Memorial Day Weekend is finally here. Time to get back to writing ….
Tony Faustino is a marketing and corporate strategist. He writes about how The Internet reinvents marketing strategy for organizations and individuals in his marketing strategy blog, Social Media ReInvention. Follow his tweets @tonyfaustino or circle him on Google+.