Photo Credit: LendingMemo
LinkedIn recently announced new analytics tools for The LinkedIn Publishing Platform. The company continues delivering on its value promise: Help members archive and articulate their accomplishments so they can achieve and manage their goals. That promise is one of many reasons why I’m a committed LinkedIn shareholder.
The company featured a LinkedIn member’s entire “How-To” post for maximizing every feature of the toolset to promote the launch. One word. Classy.
Please read and share David Petherick’s informative post, LinkedIn Unveils Analytics for Publishing on LinkedIn. His detailed work is a valuable example of how one person benefits 359,999,999+ other LinkedIn members by sharing hard-earned expertise:
Pre-D.P. (pre-David Petherick), how did LinkedIn members measure their post statistics? When LinkedIn extended publishing platform access beyond the LinkedIn Influencers Program (circa February 2014), non-Influencer Members evaluated their posts through tools shared and spread among the thoughtful and generous word-of-mouth (WOM) in The Writing on LinkedIn Discussion Group.
The tools group members shared for tracking LinkedIn Post Shares within the LinkedIn platform and other social platforms like Facebook, Google+, and Twitter:
Understanding how many “shares” our posts earned among other LinkedIn members wasn’t a readily available measurement (the way it is now).
Let’s take a look at David’s wonderful post as an example. These screen shots show the social shares David’s post generated within LinkedIn and other important social networks using the Like Explorer, Share Tally, and Shared Count:
Like Explorer Results: URL Search for https://www.linkedin.com/pulse/whos-viewed-your-posts-david-petherick
Share Tally Results: URL Search for https://www.linkedin.com/pulse/whos-viewed-your-posts-david-petherick
Shared Count Results: Results: URL Search for https://www.linkedin.com/pulse/whos-viewed-your-posts-david-petherick
What does “727 LinkedIn Shares” mean? This screen shot highlights stats from David’s post from the LinkedIn Pulse Social Media Channel Page (as of the writing of this post):
582 doesn’t equal 727. I played with the numbers in different ways to reconcile and arrive at the LinkedIn Shares total from LinkedIn Pulse, Like Explorer, Share Tally, and Shared Count. Here’s my best guess analysis for how each service generates a result:
- LinkedIn Pulse Numbers (582): 346 LinkedIn Shares + 194 LinkedIn Member Likes + 43 LinkedIn Member Comments
- Like Explorer, Share Tally and Shared Count Numbers (727): X LinkedIn Shares + 194 LinkedIn Member Likes + 73 Total LinkedIn Comments (Individual Member Comments + David’s Individual Replies to Member Comments)
Availability of a “true” LinkedIn Share result now frees us up to do something even more vital in community building. Say Thank You. Check out what happens when you hover and click on the “tweets” button in Share Tally (or Like Explorer):
You’ll see every tweet published by a person or organization who promoted your tweet to their followers:
Yo, Adrian! I did it! When lightning strikes and Linkedin Pulse features one of my posts, I feel like this …
Photo Credit: Damon Green
Always say Thank You. When other members share my post with their LinkedIn connections and other social networks, it makes my day (sometimes my week)!
Show people you care. Express your gratitude. Tell people you don’t take their kindness for granted.
Saying those two magical words may make someone else’s day (or week). Isn’t that the most important statistic of all?
Photo Credit: woodleywonderworks
Because not only does David Petherick teach us how to share important expertise on LinkedIn …
… but also he reminds us how to Say Thank You on Twitter.
Your Turn
Please let me know if you agree or disagree with my thoughts in the comments. I would love to hear from you.
I’m here to read, listen, and learn from YOUR PERSPECTIVE.
Comments are open. So let’er rip!
If You Enjoyed This Post, Please Share It and Subscribe to My Blog
Ideas that spread win. You can unsubscribe any time you like.
Please share my work with your friends. Many Thanks!