The Wall Street Journal, Venture Beat, and ZDNet published stories about LinkedIn’s improved and revamped LinkedIn Mobile App. Each article ignores an important, missing feature to improve the LinkedIn mobile user experience.
The article shared important and discouraging insights for B2B (business-to-business) content marketers:
Word-of-mouth is a key driver, with businesspeople looking to friends in the industry and other third-party experts ahead of traditional or digital marketing resources.
Nearly two in five respondents said their professional network was the No. 1 most influential source at purchasing time. Industry experts came in second place, followed by internal influencers. Vendor-supplied content was a distant fourth, with just 14% of responses.
I’ll address the B2B content marketing implications later in this post.
For now, let’s dive into two (2) key issues: (1) A B2B buyer’s professional network important influence in the outcomes of six- to seven-figure business deals / complex sales and (2) LinkedIn’s immediate importance in the B2B buyer journey. (more…)
Bolota Asmeron, a member of the Linkedin Elite Centipede outs on a temporary Linkedin tattoo before the start of the 2010 Bay to Breakers race in San Francisco.
Important Note: An intelligent and thought-provoking discussion from The Writing on LinkedIn Group inspired this latest post. Matt Sekol initiated the discussion thread, Where’s The Traditional Blog. It’s people like Matt Sekol (and many others) who reaffirm my belief and commitment to why The Writing on LinkedIn Group is one of the most important, intelligent, and enjoyable communities for engaging with and learning from like-minded individuals within LinkedIn.
I submitted a comment stating why limiting our self-publishing investments to third-party platforms like LinkedIn’s Publishing Platform and Medium without investing in a self-hosted, personal website or personal blog is a career and business mistake.
Here are more detailed thoughts expanding on my comment in Alexandra’s post. (more…)
Your Sunday Brunch Silicon Valley Catchphrase of the Week: “How Wash U Is Changing The World.” Publishing this finding embarrasses me. My alma mater, Washington University in St. Louis, is using this catchphrase in their LinkedIn Advertising campaign to Washington University Alumni.
Exciting stuff and I hope you enjoy these additional selected articles for your Sunday Brunch Reads (along with Your Sunday Brunch Silicon Valley Catchphrase of the Week) . Eat well and have a great Sunday.
Your Sunday Brunch Silicon Valley Catchphrase of the Week: Solutions That Scale / We’re All About Scalable Solutions.
I hope your Memorial Day Weekend was filled with the company of family and friends around the barbecue grill. Well, that’s how we roll here in the Kansas City area.
It does ring true. I think the show’s most successful in highlighting the deluded self-perception of so many in the industry.“To make the world a better place,” is a running joke and one that struck me as the funniest. When I was a kid, everyone wanted to be in a band—that was the path to girls, adulation, money. By the time I’d reached college, everyone wanted to be a doctor or lawyer, for similar motivations. Now it’s dot-coms—start-up founders are the new rock stars; and the self-importance on display is obnoxious, especially when masked by fake altruism.
Your Sunday Brunch Silicon Valley Catchphrase of the Week: To Make The World a Better Place.
Thanks and enjoy these links as part of your Sunday Brunch: (more…)