Have you seen the cool infographic Mashable published in the article, What Makes the Modern Media Agency [INFOGRAPHIC]?

Lisa Waananen wrote the article and created the infographic describing important trends, data, and priorities of modern media agencies and their clients.

My 8 Takeaways. What are Yours?

#1 Digital Media as a Priority. Media buyers still prefer TV over digital by a 2:1 ratio.

#2 Trivializing Social Media (Not Smart). Public Twitter snafus at Kenneth Cole and Chrysler highlight why all brands need social media guidelines.

#3 Mobile Marketing. Digital Agencies are betting bigger on mobile applications versus their clients (e.g., 75% digital agencies versus 62% of advertising clients).

#4 Measuring Buzz for Data. Measurement is important but the biggest challenge is turning all that data into meaningful action.

#5 The Static Newsletter. Static emails aren't enough. They require compelling content (i.e., video) with social sharing buttons to increase engagement and click-throughs.

#6 Using Social Media – Part 1. 65% of executives feel emerging technologies and Web 2.0 tools increase marketing effectiveness.

#7 Using Social Media – Part 2. 25% of Fortune Global 100 companies use ALL four (4) of the most popular social media platforms: Facebook, Twitter, YouTube, and blogs.

#8 Recession Cutbacks. 2011 advertising spending will increase (even in TV).

Conclusion

Infographics are becoming more important in the art of storytelling. I love them because they communicate a lot of data in a visually compelling format. To learn more about infographics, I suggest this post by Adam Singer: Data Visualization and Infographics to Tell Your Story.

I especially like Ms. Waananen's infographic because all the data sources for her research are cited at the bottom of the infographic.

What do you think of the infographic? What are some of the key takeaways you learned? Or, what do you think of using infographics as a storytelling tool?