What Viral Content Should Be. This infographic and the accompanying video from OnlineSchools.org are
- Shareable — the content is easy to spread
- Compelling — data heavy but beautifully portrayed
- Remarkable — you can't stop looking at it / watching the video
- Helpful — the demographic and behavioral insights in the infographic are excellent
Earning Attention (Not Interrupting It). I discovered this content and the OnlineSchools.org site via Twitter (as did 700+ others at the writing of this blog post). I'm always on the lookout for helpful statistics and demographic research on online behavior. The data portrayed in the infographic is outstanding.
Plus, isn't this accompanying video hypnotic …
The World Is Obsessed With Facebook from Alex Trimpe on Vimeo.
Content Can Go Viral If You Make It Easy to Spread. Kudos to the OnlineSchools.org team for using social sharing buttons. In addition, they carefully positioned the sharing toolbar at the bottom of the post (so it was easy to find).
The social sharing toolbar makes distributing the infographic and video simple and efficient. It took me seconds to post the content to my Facebook Profile.
As of writing this post, the content generated 7,200+ shares on Facebook — Pretty Cool!
The Embed Codes Enable Others to Easily Promote the Content on Their Online Sites. Bloggers, media, or other online enthusiasts love posting remarkable content to their sites to generate inbound traffic (like I'm doing now). The embed codes in the infographic and Vimeo video make posting of the content a snap.
Conclusion
A Brilliant Example of Marketing and Public Relations. I never heard of OnlineSchools.org until I discovered the infographic and video in my Twitter stream. How about you?
I'm promoting their site and content because they earned it.
They've got me talking because I respect and appreciate the hard work and creativity required to earn attention with:
- Remarkable and visually compelling content
- Helpful and shareable content
- Creativity and experimentation