LinkedIn Discussion Group Archives | Social Media ReInvention

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eMarketer published on August 31st: Does Your Marketing Influence B2B Decision-Makers? — Word-of-mouth is a winner—marketing, not so much.

The article shared important and discouraging insights for B2B (business-to-business) content marketers:

Word-of-mouth is a key driver, with businesspeople looking to friends in the industry and other third-party experts ahead of traditional or digital marketing resources.

Nearly two in five respondents said their professional network was the No. 1 most influential source at purchasing time. Industry experts came in second place, followed by internal influencers. Vendor-supplied content was a distant fourth, with just 14% of responses.

I’ll address the B2B content marketing implications later in this post.

For now, let’s dive into two (2) key issues: (1) A B2B buyer’s professional network important influence in the outcomes of six- to seven-figure business deals / complex sales and (2) LinkedIn’s immediate importance in the B2B buyer journey. (more…)

15 Minutes of Fame Quote by Andy Warhol

Please Let Me Enjoy My Fleeting 15 Minutes. This post is purely self-promotional. But, I don't know if another similar event will happen again (or how long it will last).

Social MediaReInvention Community Members know I am a huge fan of the book, The Start-Up of YOU and The Start-Up of YOU: A Career Strategy LinkedIn Discussion Group.

A month ago, I posted a discussion topic and poll titled: Parents: Is your son/daughter graduating from college in Spring 2014/2015? Please describe your confidence level for your child to land a full-time job after graduation.

I monitor this discussion forum daily to see if other Start-Up of YOU group members submitted new comments or votes. Imagine my pleasant surprise when I read this:

Tony Top Influencer Start-Up of You Screenshot 1

November 30, 2013: Tony Faustino is a Top Influencer in Start-Up of YOU LinkedIn Group

Here's the question and poll I submitted to The Start-Up of YOU: A Career Strategy Network Discussion Forum:

Tony Top Influencer The Start-Up of You Screenshot 2

Tony Faustino's Question and Poll in Start-Up of YOU: A Career Strategy Network Discussion Group

The Start-Up of YOU Top Contributor Recognition

Updated December 6, 2013: Tony Faustino is a Top Contributor in LinkedIn The Start-Up of YOU Discussion Group

I know this isn't a big deal to a lot of people. But, it is to me. I always wonder if the discussions I participate in and the content I contribute makes an impact.

I must be doing something right. And, the clock keeps ticking …

Update 1: When I recently visited the discussion group site, the website described my "Top Contributor" status. I captured the screenshot on December 6th.

Update 2: I visited the discussion group site on the morning of December 27th. I also received a "Top Contributor" status for this question / discussion. Here are the screen shots from that day:

The Start-Up of You A Career Strategy Network LinkedIn 12-27-13

December 27th Update: Top Contributor Status in Start-Up of YOU Discussion Group

The Start-Up of You A Career Strategy Network LinkedIn 12-27-13 p2

December 27th Update: Top Contributor Status The Start-Up of YOU Discussion Group

Tony Faustino is a marketing and corporate strategist. He writes about how The Internet reinvents marketing strategy for organizations and individuals in his marketing strategy blog, Social Media ReInvention. Follow his tweets @tonyfaustino or circle him on Google+.

Photo Credit by Lynn Friedman via flickr

Social Media ReInvention

I'm A Data-Driven Marketer & Business Strategist Who Helps Small Businesses Drive Website Traffic and Revenues

Tag Archives: LinkedIn Discussion Group

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