Sunday Brunch Reads with Social Media ReInvention: 05/17/15 to 05/23/15

Sunday Brunch Newspaper Large

Photo Credit: Anton Diaz

 

Hi Social Media ReInvention Community! Today’s share-worthy links are packed with David Letterman content. May 20, 2015 marked the King of Late Night’s final show. Mr. Letterman is one of my heroes (shared in my public fan letter to him). Many moons ago, Mr. Letterman inspired me to brave the St. Louis standup comedy open mic night circuit when I was in college. I will miss him.  (more…)

Sunday Brunch Reads with Social Media ReInvention: 01/11/15 to 01/17/15

Sunday Brunch Menu

Photo Credit: Anton Diaz

 

I’m still shocked Big Ten Football captured the first-ever national championship game playoff.  I hope these share-worthy links ease the sting for other SEC fans. Stay warm Social Media ReInvention Community Members and enjoy your Sunday Brunch! (more…)

Content Curation #6: Three Articles I Bookmarked in Evernote This Week

Number 3

 

The Premise / Goal / Timing of This Weekly Feature

Premise.  If you like the content in this blog, maybe you'll also like the content I regularly read, study, and curate from the Web.

Goal.  On a weekly basis, I'm going to publish links to three (3) articles I find interesting.  I'll include a brief explanation why I decided to curate them.  

Timing.  I'll publish this content every Saturday.

 

The Three Articles I Bookmarked in Evernote 


1. Personal Cloud to Replace PC by 2014, Says Gartner (Wired).  
In contrast to last week's curated content describing my skepticism that the concept of the PC is dead,  I do agree with Gartner's proposed personal computing model.  The article describes the personal cloud as "the hub" and the connected devices as "the spokes" (i.e., laptop, tablet, smartphone, etc.).

The article describes the trend to move manage, share, and secure more applications / conten within the cloud.

Five (5) Megatrends are driving this phenomenon:

  1. Consumerization — You Ain't Seen Nothing Yet
  2. Visualization — Changing How the Game is Played
  3. "App-ification" — Changing from Appications to Apps
  4. The Ever-Available Self-Service Cloud
  5. The Mobility Shift — Wherever and Whenever You Want


2. For Young Workers, the Future is Here Already (Fortune).  
Today's young workers, "the digital natives," are driving the aforementioned consumerization megatrend.  This younger demographic communicates with multiple devices.  They're entering the workforce in droves so enterprises must deal with this demographic's communication needs to maximize their productivity.  

This development is driving the phenemomenon of "unified communications" (direct quote from the article):

"One area which enterprises have begun exploring in recent years is the concept of unified communications – the process of turning multiple channels of communication into a single, seamless conversation. Unified communications uses the concept of presence to help assess which way is best for one user to reach another. It then translates messages and directs them to whichever device the end user is most likely to be using at that time."

3. How Higher Education Helps the Economy (OnlineUniversities.com).  It's that time of year when high school seniors receive the results of the university application process (e.g., acceptance / rejection / wait listed).  Here's a cool infographic from the Staff Writers at OnlineUniversities.com on the ROI value proposition of a college education:

How Higher Education Helps the Economy
Via: Online Universities Resource 


Your Feedback Please!

I'd like to experiment with this type of post for the next two to three months.  Let me know what you think (especially if this idea sucks):

  • How can I improve the value of these weekly posts?
  • Is my initial timing choice for publication okay with you (e.g., middle of the week versus the end of it)?  If not, please tell me.
  • What content are you reading?  Please share your links with our community in the comments section!

 

Link to Photo Credit by Andreas Cappell via flickr

Content Curation #5: Three Articles I Bookmarked in Evernote This Week

Number 3

 

The Premise / Goal / Timing of This Weekly Feature

Premise.  If you like the content in this blog, maybe you'll also like the content I regularly read, study, and curate from the Web.

Goal.  On a weekly basis, I'm going to publish links to three (3) articles I find interesting.  I'll include a brief explanation why I decided to curate them.  

Timing.  I'll publish this content every Saturday.

 

The Three Articles I Bookmarked in Evernote 


1. Why The PC Will Die Soon (Fast Company). 
I suppose the real question to ask is "what do you mean by soon."  I'm not completely sold that the PC or MacBook will completely go away (at least not yet).  

But, I acknowledge consumers' desires to be "untethered" (I'm one of them). Consumer demand will continue driving advancements for better mobile and cloud applications enabling "heavy-lifting" content creation from a tablet (maybe even our smartphones someday).

Why I haven't purchased an iPad?  Convenience in content creation is the determining factor.  

I purchased a MacBook Pro about a month ago (and I LOVE IT).  My MacBook Pro provides the essential capabilities for heads-down content creation (i.e., word processing, spreadsheets, infographics, presentation slides, etc.) that an iPad can't conveniently deliver (at least presently).

Plus, my MacBook Pro:

  • Is mobile and light (I bring it on business trips with my work computer)
  • Comes with an easy-to-use keyboard for typing lengthy documents
  • Includes a 500 gigabyte hard drive 
  • Allows off-line usage
  • Is always "on and connected" (as long as I have access to a WiFi spot, I'm golden)
  • Has a DVD drive

Yes, I'd love to read my favorite technology content from The Wall Street Journal, The New York Times, Fortune, Fast Company, and Wired all from an iPad.  Plus, I'd look really cool at the airport or a coffee shop by doing that with an iPad 3.

But, my laptop already does all of the above.  


2. P&G To Slash $10 Billion in Costs Over Five Years (Advertising Age).  
Unfortunately, this decision includes 5,700+ jobs (including fewer P&G marketing executives).  Chairman-CEO Bob McDonald says P&G will shift investments away from traditional vehicles like TV to digital channels (e.g., mobile and social media):

"To cut costs without sacrificing impact, Mr. McDonald said P&G is using technology to shift spending from more traditional vehicles like TV to digital and mobile advertising and more efficiently target consumers, "allowing us to build one-on-one personal relationships with every consumer." He also expects to use more multibrand efforts to spread spending more efficiently among brands. He cited the kickoff of P&G's Summer Olympics program in January, which he said delivered more than 2.5 billion impressions in traditional and social media the first month alone and produced a bigger overall impact than the brands could have had by spending individually."

3. 22 Ways to Create a Compelling Content: When You Don't Have a Clue (Copyblogger).  This is a great idea starter for content marketing.  Plus, I love an infographic that delivers lots of data in a simple visual. 
22 Ways to Create Compelling Content - Infographic
Like this infographic? Get more content marketing tips from Copyblogger. 

 

Your Feedback Please!

I'd like to experiment with this type of post for the next two to three months.  Let me know what you think (especially if this idea sucks):

  • How can I improve the value of these weekly posts?
  • Is my initial timing choice for publication okay with you (e.g., middle of the week versus the end of it)?  If not, please tell me.
  • What content are you reading?  Please share your links with our community in the comments section!

 

Link to Photo Credit by Andreas Cappell via flickr

Content Curation #4: Three Articles I Evernoted This Week

Number 3

 

The Premise / Goal / Timing of This Weekly Feature

Premise.  If you like the content in this blog, you may like the type of content I regularly read and study on the Web.

Goal.  On a weekly basis, I'm going to publish links to three (3) articles I find interesting.  I'll include a brief summary with some bullet points explaining why I think the content is worth consuming.  

Timing.  I'll publish this content every Wednesday / Thursday. Okay, I didn't exactly hold up my end of the deal last week and this week. 🙂

 

The Three Articles I Evernoted 

Here are some of my favorite tidbits describing Hoffman: 
  • During the time of these interviews, he still drove the same 10-year old car (a green Acura) and lives in a modest four-bedroom Palo Alto home
  • His closest friends worry he does too much to help others (and neglects taking care of himself) 
  • He doesn't think Google+ and its "Circles" is a substantial innovation versus Facebook
  • Regarding Google's attempts at social: "The dynamics around social, I don't think they have the full tool set yet."

2. Why the Job Search is Like Throwing Paper Airplanes Into the Galaxy (Knowledge @ Wharton):  This article highlights why today's job search can be so frustrating for applicants. 

  • The "spray and pray" approach of sending resumes online is not an effective time investment
  • "Applicant tracking software makes it almost impossible for [a job candidate] to stand out, at least at the initial screening step."
  • Recruiters say gaining an internal referral is a game changer.  When recruiters see an application comes with an employee referral "that person goes straight to the top."

3. Lessons I Learned Reading Over 200 Books (Julien Smith's In Over Your Head Blog):  I love reading. And, I envy the reading comprehnsion abilities of talented folks like Julien Smith.  For the past five (5) years, Julien made it a personal project to read a book every week.  And, he continues that personal development excercise yearly. 

Here's what I love about this list:

  • Julien cleverly summarizes his takeaways in Twitter-like fashion: 140 characters or less  
  • The list's breadth and depth says a lot about his intellectual curiosity
  • He publicly shared this knowledge / content to help others
  • Knowledge from books still ROCKS in an Internet Age of ubiquitous content (i.e., blogs, YouTube, and tweets, etc.) 


Your Feedback Please!

I'd like to experiment with this type of post for the next two to three months.  Let me know what you think (especially if this idea sucks):

  • How can I improve the value of these weekly posts?
  • Is my initial timing choice for publication okay with you (e.g., middle of the week versus the end of it)?  If not, please tell me.
  • What content are you reading?  Please share your links with our community in the comments section!

 

Link to Photo Credit by Andreas Cappell via flickr

Content Curation #1: Three Articles I Evernoted This Week

Number 3

I started using and paying for Evernote when Yahoo signaled its intent to "sunset" its Delicious Bookmarking services in December 2010.  Since then, I've curated roughly 1000 articles and other content items in Evernote.  And, the number continues growing. 

I often share this content on Google+ or Twitter.  But, the real-time speed of these information streams makes locating content an oftentimes fleeting exercise.  

The Premise / Goal / Timing of This New Weekly Feature

Premise.  If you like the content in this blog, you may like the type of content I regularly read and study on the Web.

Goal.  On a weekly basis, I'm going to publish links to three (3) articles I find interesting.  I'll include a brief summary with some bullet points explaining why I think the content is worth consuming.  

Timing.  I'll publish this content every Wednesday / Thursday. 


This Week's Three Evernoted Articles 

1. (Bloomberg Businessweek) Amazon's Hit Man: Larry Kirshbaum was the ultimate book industry insider — until Amazon called:  Describes how Amazon, Jeff Bezos, and Kindle-Nation are completely disrupting New York City's publishing dynasties.  And, how Amazon recruited Larry Kirshbaum, a well-connected, influential, and veteran of the New York publishing machine.

  • Kirshbaum saw this publishing revolution coming (looks like around 2005).
  • Direct article quote from a successful author: "Publishers are selling drinks on The Titanic."
  • Article demonstrates how Jeff Bezos is cut from the same cloth as Steve Jobs as both a strategic visionary and an as a shark-like competitor.


2. (The New York Times) The Bookstore's Last Stand
: The timing of this article's publication signals an ongoing public relations battle between Amazon and the New York City publishing dynasties.  This piece positions Barnes & Noble as the last major ally the major publishing houses have against Amazon.

  • Publishers fear that Barnes & Noble store may become just cafes and digital connection points.
  • Barnes & Noble commands 27% of the eBook market.  Amazon holds a commanding 60%.
  • A Telltale Sign: The company plans to eliminate the dedicated sections for music and DVDs within two (2) years.


3. (TechCrunch)  Why Every Entrepreneur Should Self-Publish a Book
:  A great article by James Altucher.  Altucher goes into great detail  about the many lessons he's learned both as a self-publisher and as an author who's  worked directly with the aforementioned publishing houses.  

The entire thesis of his article is "to pick yourself." His how-to commentary covers a lot of ground:

  • Why self-publish than use a traditional publisher
  • Why entrepreneurs should self-publish
  • How does one go about self-publishing (the insights on createspace.com ROCK)


Your Feedback Please!

I'd like to experiment with this type of post for the next two to three months.  Let me know what you think (especially if this idea sucks):

  • How can I improve the value of these weekly posts?
  • Is my initial timing choice for publication okay with you (e.g., middle of the week versus the end of it)?  If not, please tell me.
  • What content are you reading?  Please share your links with our community in the comments section!

 

 

Link to Photo Credit by Andreas Cappell via Flickr