The Premise / Goal / Timing of This Weekly Feature
Premise. If you like the content in this blog, maybe you'll also like the content I regularly read, study, and curate from the Web.
Goal. On a weekly basis, I'm going to publish links to three (3) articles I find interesting. I'll include a brief explanation why I decided to curate them.
Timing. I'll publish this content every Saturday.
The Three Articles I Bookmarked in Evernote
1. Why The PC Will Die Soon (Fast Company). I suppose the real question to ask is "what do you mean by soon." I'm not completely sold that the PC or MacBook will completely go away (at least not yet).
But, I acknowledge consumers' desires to be "untethered" (I'm one of them). Consumer demand will continue driving advancements for better mobile and cloud applications enabling "heavy-lifting" content creation from a tablet (maybe even our smartphones someday).
Why I haven't purchased an iPad? Convenience in content creation is the determining factor.
I purchased a MacBook Pro about a month ago (and I LOVE IT). My MacBook Pro provides the essential capabilities for heads-down content creation (i.e., word processing, spreadsheets, infographics, presentation slides, etc.) that an iPad can't conveniently deliver (at least presently).
Plus, my MacBook Pro:
- Is mobile and light (I bring it on business trips with my work computer)
- Comes with an easy-to-use keyboard for typing lengthy documents
- Includes a 500 gigabyte hard drive
- Allows off-line usage
- Is always "on and connected" (as long as I have access to a WiFi spot, I'm golden)
- Has a DVD drive
Yes, I'd love to read my favorite technology content from The Wall Street Journal, The New York Times, Fortune, Fast Company, and Wired all from an iPad. Plus, I'd look really cool at the airport or a coffee shop by doing that with an iPad 3.
But, my laptop already does all of the above.
2. P&G To Slash $10 Billion in Costs Over Five Years (Advertising Age). Unfortunately, this decision includes 5,700+ jobs (including fewer P&G marketing executives). Chairman-CEO Bob McDonald says P&G will shift investments away from traditional vehicles like TV to digital channels (e.g., mobile and social media):
"To cut costs without sacrificing impact, Mr. McDonald said P&G is using technology to shift spending from more traditional vehicles like TV to digital and mobile advertising and more efficiently target consumers, "allowing us to build one-on-one personal relationships with every consumer." He also expects to use more multibrand efforts to spread spending more efficiently among brands. He cited the kickoff of P&G's Summer Olympics program in January, which he said delivered more than 2.5 billion impressions in traditional and social media the first month alone and produced a bigger overall impact than the brands could have had by spending individually."
3. 22 Ways to Create a Compelling Content: When You Don't Have a Clue (Copyblogger). This is a great idea starter for content marketing. Plus, I love an infographic that delivers lots of data in a simple visual.
Your Feedback Please!
I'd like to experiment with this type of post for the next two to three months. Let me know what you think (especially if this idea sucks):
- How can I improve the value of these weekly posts?
- Is my initial timing choice for publication okay with you (e.g., middle of the week versus the end of it)? If not, please tell me.
- What content are you reading? Please share your links with our community in the comments section!