I don't receive a lot of comments on my blog. But, when I do, I'm so grateful when someone takes the time to stop by. And, I do my best to reply quickly to the comment. Here's a reader comment from my post / book review of David Meerman Scott's latest book, Newsjacking:
And, look how I responded. After reflecting, it makes me cringe!
Because here's what this reader saw. And, I've been completely blind to it for 2+ years:
I Study and Write About Social Media. And I Couldn't See This!
Why? Because My Crap = My Blind Spot. A humbling, eye-opener indeed. A real "Eureka" moment. Here was a reader who wanted to share my post on Facebook. And, I lost the opportunity.
So, Here's What I Did. I checked my TypePad Content Settings for Page Footer and Post Footer. Look how every item is selected:
Too Much Crap? Then, Get Rid of It.
Prioritize to Simplify. I prioritized only a few social sharing icons. And, I kept the FeedFlare social sharing hyperlinks active at the end of each post:
Less Is More. Why Couldn't I Clearly See That?
I Got Complacent By Buying Into My Own Crap. Look at the difference.
- Less clutter
- Less crap
- More impact
Thanks for sticking with me (despite 2+ years of my crap).
Tony Faustino is a marketing and corporate strategist. He writes about how The Internet reinvents marketing strategy for organizations and individuals in his marketing strategy blog, Social Media ReInvention. Follow his tweets @tonyfaustino or circle him on Google+.
Photo Credit: Via Flickr by Gabriel Amadeus