Tag Archives: College Education

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For Our Children: Humans Are Underrated By Geoff Colvin

My book review of Humans Are Underrated: What High Achievers Know That Brilliant Machines Never Will

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Geoff Colvin Humans Are UnderratedHumans Are Underrated: What High Achievers Know That Brilliant Machines Never Will by Geoff Colvin is an inspiring book about how and what we can individually do to prepare ourselves and our children for the 21st century workplace revolution happening before our eyes.

White Collar Middle Management Ranks Will Continue Disappearing At An Accelerated Rate. Geoff’s detailed, fact-based research is sobering. Continuous advances in software design, machine learning, and artificial intelligence results in the need for fewer, white collar workers.

Remember, white collar workforces? MBA-types, MD-types, JD-types, aka the left-brain masters of the universe?

Cognitive, analytical work is on an accelerated chopping block. Increasing automation and computing power means replacing humans isn’t isolated to blue collar Americans.

A Phenomenon Extending Beyond Decades-Old Outsourcing. Why? Because machines do old-school, cognitive, and analytical work better than humans. That prowess IS EXACTLY what machines do better.

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Sunday Brunch Reads with Social Media ReInvention: 06/21/15 to 06/27/15

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Photo Credit: Anton Diaz

 

Please indulge me until Friday, July 31st 12:00 AM Midnight Central Time as I use the introductory paragraph of Sunday Brunch Reads with Social Media ReInvention to promote my nephew’s Kickstarter Campaign for his company, QuadshoX LLC. I wrote about Johnny Morris’ spinal cord injury and remarkable story in this blog post: America’s Gutsiest CEO and His Kickstarter Project Need Your Support.

Here’s the link to QuadshoX’s inspiring YouTube video to promote its Kickstarter Campaign:

The following news organizations wrote these wonderful articles about how Johnny’s and Team QuadshoX’s Corporate Mission is to transform the American wheelchair industry:

Johnny and Team QuadshoX have a limited window to raise $96,000 for the company’s initial inventory. Please join me in financially supporting the Team QuadshoX Kickstarter Campaign and join them in improving the lives of 6 million+ people wheelchair bound Americans.

Your Sunday Brunch Silicon Valley Catchphrase of the Week: Let’s Do Great Things.

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Sunday Brunch Reads with Social Media ReInvention: Weeks of 09/01/14 and 09/08/14

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Share-worthy and thought-provoking links I thought Social Media ReInvention Community Members would like to read while enjoying Sunday brunch:

1) The Wall Sreet Journal: US Mail Delivers Amazon Groceries in San Francisco. The US Postal Service (USPS) continues to hustle, reinvent, and adapt. They capitalized on their current strategic alliance with Amazon to play in eCommere and enter more profitable services (e.g., package delivery). Remember, when USPS started making Sunday deliveries for Amazon in 2011? The article describes the Amazon-USPS alliance as mutually beneficial:

  • Package deliveries are up 20% over the past 5 years to 3.7 billion packages
  • The 60-day experiment began in August and is limited to the San Francisco area
  • US Postmaster General Patrick R. Donahoe considers Amazon "excellent, excellent customer and an excellent partner."
  • The USPS expands Amazon Fresh's geographic reach
  • Amazon wants to expand beyond the current 12 cities USPS is providing Sunday delivery

2) BloombergBusinessWeek: How to Get Into an Ivy League College—Guaranteed. Can big data and predictive analytics get your child into Harvard? For $600,000, Steven Ma, Founder of Think Tank Learning, claims he can (and provides a money back guarantee). The company generates $18 million annually and serves 10,000 students throughout northern California and China (Beijing and Shenzhen). Northern California Asian American families and wealthy Chinese familes comprise 90% of ThinkTank's clientele. Their website and published content are an excellent case study in digital content marketing strategy and buyer personas. It's a fascinating story especially when American undergraduate programs are under fire for rising expenses and questionable ROI. 

3) LinkedIn Pulse: Club Ed: How Some Colleges Became $41k-a-Year Gyms. Point-of-view from LinkedIn Influencer and Bain & Company's Jeff Denneen on the escalating costs at American universities. The article discusses "the arms race" or "Law of More" for student amenities at competing private schools (e.g., gourmet, organic-ingredient meals, student athletic facilities, enhanced student housing, etc.). Denneen poses the question on the ROI these costs deliver to students upon graduation. Why? Thousands of students from private universities can no longer afford these amenitiies post-graduation because of either A) Unemployment or B) Under-employment (accepting jobs not requiring a college degrees). 

4) MarketingLand: Ford Motor Company Takes A Newsjacking Bite Out Of #Applelive Event. My fave article in this post.This is brilliant, timely, and funny newsjacking. Ford flipped on its head the attributes of the ballyhooed Apple Watch and apply them to their brands in real-time, laugh-out-loud, newsjacking examples. Denny's and Crest also delivered creative #AppleLive newsjacks. 

5) Fortune Magazine: How Google Works. Eric Schmidt (Google's Chairman) and Jonathan Rosenberg (Google's former Head of Product Development and Senior Vice President of Product Management) provide excerpts and thoughts from their upcoming book How Google Works. Key insights shared include why Google's approach to sustaining its growth (systematizing innovation into company culture), identifying talent (hiring the smartest people possible who critically think and continuously adapt versus hiring for specific job position criteria), and nurturing talent (aggressively rotate the most passionate people into different organizations — e.g., "pass the M&Ms and not the raisins."

 

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Tony Faustino is a marketing and corporate strategist.  He writes about how The Internet reinvents marketing strategy for organizations and individuals in his marketing strategy blog, Social Media ReInvention.  Follow his tweets @tonyfaustino or circle him on Google+.