Email Personalization Matters, Link Building Tips, Amazon’s Hardware Ecosystem Strategy

Typewriter It's All In The Journey

It’s All In The Journey

A Reboot To Sunday Links With Social Media Reinvention

I’m rebooting my life. I won’t bore you with the details.

Starting over is a painful process. Changes occur in our lives whether we are ready or not. I am re-grouping and re-prioritizing what’s important in my personal and professional life.

Time heals all wounds (well at least some of them). Most of all, it became clear why I started this marketing strategy blog in the first place:

  • I LOVE to write. It EXERCISES my brain.
  • I write for ME.
  • That’s WHY I love it.

I’m also back to regularly working out my body too. It hurts when you’ve haven’t done something consistently for a long time.

Something tells me committing to writing regularly will bring many of the same aches and pains. That’s okay. I can live with that. Baby steps.

So, it’s time to write. But, what do I write about? I’ll figure that out as I go. And, I hope to have fun along the way.

To kickstart things, I’ll curate links from my favorite news sites and marketing strategy blogs and summarize key points from the articles.

The goal: Publish at least two Sunday posts per month. 

These posts will focus on:

  • Email Marketing: Tips and insights on using marketing’s most measurable channel.
  • Inbound Marketing: Writing, writing tools, content marketing topics/trends/tools,  search engine optimization (SEO), and buyer personas.
  • Strategy: Summaries of my favorite strategy articles peppered with commentary from yours truly.

Here are the three topics I will cover in today’s post:

Summary 1 — Email Marketing: Email Personalization Separates You From The Herd

Summary 2 — Inbound Marketing: How To Earn Inbound Links (Especially When People Aren’t Linking To You)

Summary 3 — Strategy: Amazon Knows We Live In A Hardware Ecosystem World

If you’ve made it this far, come read some more. Let’s get to work …

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