Category Archives: Email Marketing

Posted on

Marketers Fight Robots! Weapons and Wisdom from Ann Handley, Jerry Seinfeld, and Netflix’s Ted Sarandos

by

A white cardboard robot shakes hands with a brown cardboard robot
Image by Matan Segev via Pexels

Sunday Links with Social Media ReInvention: October 14th Edition

Are marketers safe from robots?

Will robots take our marketing jobs with frickin’ laser beams manufactured by The Stark Corporation?

Will Skynet Terminators be able to write articles as well as their human marketer counterparts (or maybe even better than them)?

These Sunday Links to online articles and my accompanying Deep Thoughts tangle with this question — How Can A Human Marketer Co-Exist With Artificial Intelligence (AI)?

  • Deep Thought 1 — Writing and Productivity: Marketers Who Write Like Ann Handley (or Jerry Seinfeld) Don’t Need No Stinking Robots
  • Deep Thought 2 — Email Marketing: Watch Ann Handley Save Marketers From Villanous, Job Stealing Terminators
  • Deep Thought 3 — Marketing Analytics: What Should Netflix Marketers Do? Option 1: Trust The Algorithm or Option 2: Piss Off Jane Fonda

Please join me to read the full post. You will enjoy yourself (and maybe laugh in the process). I promise!

Unless you are a robot scraping my content.

Okay, time to get to work.

(more…)
Posted on

Making It Personal: Automated Emails, Blog Post Content, and Amazon HQ2 Rejection

by

broken heart game over

Welcome Back to Sunday Links with Social Media ReInvention

I want to thank the new subscribers who decided to receive future posts from Social Media ReInvention. You know who you are, and I’m grateful for your vote of confidence.

Your conscious decision to invest your Sunday time and attention here humbles and inspires me. Thank YOU!

Today’s Sunday Links summaries revolve around a specific storyline — Personalization.

  • Summary 1 — Email Marketing: 1. If You’re Automating Your Emails, Please Personalize Them
  • Summary 2 — Inbound Marketing: 2. Personalized Blog Posts are the New Unique
  • Summary 3 — Strategy: 3. Amazon HQ2 Selection Is Personal for the Cities Who Lost

Please join me. Right now.

If you don’t, I will take it personally …

… let’s get to work.

(more…)
Posted on

Email Personalization Matters, Link Building Tips, Amazon’s Hardware Ecosystem Strategy

by

Typewriter It's All In The Journey

It’s All In The Journey

A Reboot To Sunday Links With Social Media Reinvention

I’m rebooting my life. I won’t bore you with the details.

Starting over is a painful process. Changes occur in our lives whether we are ready or not. I am re-grouping and re-prioritizing what’s important in my personal and professional life.

Time heals all wounds (well at least some of them). Most of all, it became clear why I started this marketing strategy blog in the first place:

  • I LOVE to write. It EXERCISES my brain.
  • I write for ME.
  • That’s WHY I love it.

I’m also back to regularly working out my body too. It hurts when you’ve haven’t done something consistently for a long time.

Something tells me committing to writing regularly will bring many of the same aches and pains. That’s okay. I can live with that. Baby steps.

So, it’s time to write. But, what do I write about? I’ll figure that out as I go. And, I hope to have fun along the way.

To kickstart things, I’ll curate links from my favorite news sites and marketing strategy blogs and summarize key points from the articles.

The goal: Publish at least two Sunday posts per month. 

These posts will focus on:

  • Email Marketing: Tips and insights on using marketing’s most measurable channel.
  • Inbound Marketing: Writing, writing tools, content marketing topics/trends/tools,  search engine optimization (SEO), and buyer personas.
  • Strategy: Summaries of my favorite strategy articles peppered with commentary from yours truly.

Here are the three topics I will cover in today’s post:

Summary 1 — Email Marketing: Email Personalization Separates You From The Herd

Summary 2 — Inbound Marketing: How To Earn Inbound Links (Especially When People Aren’t Linking To You)

Summary 3 — Strategy: Amazon Knows We Live In A Hardware Ecosystem World

If you’ve made it this far, come read some more. Let’s get to work …

(more…)