Photo Credit: Anton Diaz
My apologies to subscribers who received this post before it was completed. I’m experimenting with an offline blog editor, and I accidently published my working draft. Thanks for your patience as I continue stumbling my way around a dark room before finding the light switch.
Here are your Sunday Brunch Reads. Enjoy your brunch!
1. Forbes.com: Four Secrets from a Super Power Connector. Judy Robinett published an important book this past year titled: How to Be a Power Connector — The 5 + 50 + 100 Rule for Turning Your Business Network Into Profits. I downloaded this book to my Kindle as an professional development investment. I want to learn and improve how I can deliver more value to my vast and growing LinkedIn network. Judy’s premise: the more value you deliver to others in solving their problems, the more value you build for yourself — Give Before You Ask.
Here’s a direct quote from the Forbes article (aka Secret #1):
The Theory: “My network/superconnect theory begins with the idea that all the tough problems are solved with networking—lack of key critical resources; money, connections, knowledge all are attached to people orbiting specific ecosystems.”
2. <re/Code>: A Doc in Your Pocket: Doctor on Demand Gets Smarter by Katherine (Katie) Boehert: This insightful article may be the future of primary care medicine, psychotherapy, and psychiatry. It takes telemedicine to a different level by providing the visual component via your desktop or tablet. It makes scheduling a video visit with a real, board-certified physician or PhD easy. Katie described her experience and conducted the appointment from the convenience of her office.
Think about this for a moment. The real estate, time, and physician office investment implications are disruptive:
- No waiting rooms
- No inconvenience of finding a place to park your car
- No office space
- No time implications in leaving work or your with driving to and from the doctor’s office
- No physician office staff
Check out Katie’s video and article describing her experience with Doctor on Demand:
3. NYTimes.com: What Happened When Marissa Mayer Tried to Be Steve Jobs. Nicholas Carlson’s book, Marissa Mayer and the Fight to Save Yahoo!, will be published in January 2015. Carlson’s article doesn’t paint an enviable picture of Marissa Mayer’s CEO tenure. His piece describes several rookie CEO mistakes:
- Lack of a strategic focus
- Inability to delegate
- A misunderstanding of the media business versus the technology business
- Poor senior leadership selection for key executive positions
I’m not a Yahoo shareholder, but I root for Marissa Mayer everyday. She showed HUGE guts to accept Yahoo’s CEO job more than two years ago. She’s always under the microscope and high profile. And, I want her to succeed. I want our daughters and nieces to see more female CEOs not only in the Fortune 500 but also in Silicon Valley. I want our daughters and nieces to see smart and talented women like this:
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Tony Faustino is a marketing and corporate strategist. He thinks and writes about how The Internet reinvents marketing strategy in his personal blog, Social Media ReInvention. Follow his tweets @tonyfaustino or circle him on Google+.