Reader Friendly Content Ignites Google SEO

Sunday Links With Social Media ReInvention February 12

reader friendly content ignites

 

Reader Friendly Content Grows Buyer Trust and Improves Google Search Engine Optimization (SEO)

Each of this week’s articles support that theme differently. These experts’ insights show how reader friendly content builds trust and enhances SEO:

  • Writing naturally benefits the reader and sends a positive signal to Google (versus forcing keywords into our copy).
  • Gaining a buyer’s trust begins with trusting our instincts. Being ourselves is attainable and healthy. “Being remarkable” can be misleading because it’s a relative standard.
  • Earning trust in a machine learning age (aka Google’s RankBrain) will continuously redefine what’s “reader friendly content.” Artificial intelligence search applications will line up content marketing and SEO even more closely with personal branding and thought leadership authority.

Trustworthiness and its link to helpfulness is a major signal in Google’s secret sauce.

How the company chooses to measure trust in its search algorithm continues evolving. We better pay close attention because Google wields the monopolistic power to either reward or punish our content.

That’s why I think WHAT we write and HOW we write is a vital SEO tactic. Here’s my take on why reader friendly content is great SEO now (and in the future).

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Buyers Drive Content Marketing and SEO: Smart Links February 5

Sunday Brunch Reads With Social Media ReInvention

buyers drive content marketing and seo

Our Buyers Drive Content Marketing and SEO Decisions

The Theme Pulsing Through This Week’s Article Links. These expert pearls show why the problems keeping our buyers awake at night fuel content marketing and SEO (search engine optimization). Their wisdom touches on:

  • The devices consumers use to find our businesses and articles online. (Hint: Rhymes with smartphone).
  • The signals Google looks for and takes into account for ranking our websites and content.
  • The importance of keyword density. (Hint: Not as much as we thought).
  • Buyer personas rich with details on the buyer’s pre-buy research behaviors are a strategic advantage.

Check out these article summaries which I know will make us better marketers, writers, and search engine optimization professionals.

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Content Marketing And SEO Work Together: Smart Links January 29

Sunday Brunch Reads With Social Media ReInvention

content marketing and seo work together

Successful Inbound Marketing and Public Relations Requires Content Marketing and SEO Work Together

This past week, I attended webinars, started studying books, and read articles with a common theme: When content marketing and SEO work together, long term, impactful business goals are achieved.

This resounding theme also touches upon another key element: a publishing strategy integrating content marketing and SEO (search engine optimization) is sustainable. These experts share their views on important changes in marketing organization (and individual) skills, mindsets, and organizational structures.

That’s a huge deal for all businesses:

  • Large Corporations
  • Small and Medium Sized Businesses (SMBs)
  • Freelance Professionals

Here are links to these great articles on where inbound marketing and public relations are heading to deliver more meaningful business outcomes and results.

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Buyer Persona Case Study: CFO On-Call

Notes from HubSpot's Inbound Certification Video Class 3: What Does Inbound Look Like?

Buyer Persona Case Study

HubSpot’s Inbound Certification Video Class 3: “What Does Inbound Look Like?” shares how a real-world company successfully practices inbound marketing. This is a valuable class as a real-world, spot-on buyer persona case study.

This buyer persona case study proves how well-crafted buyer personas can:

  • Drive inbound marketing strategy and tactics
  • Link together content marketing and SEO choices
  • Support a company’s sales and revenue goals

Here’s what to expect from this blog post on these inbound marketing best practices (and future blog posts) as I prepare for the inbound marketing certification exam:

  • Open Sharing. I’ll publish my study notes on this blog as I review each video in the twelve (12) classes.
  • Detail. My notes will be very detailed. Many of the slides in the video classes state the learning or take-home-message perfectly. If I think that’s the best way to state the learning, I’ll record the learning in my notes verbatim from the respective slide.
  • Context. I’ll provide my context whenever it may help us better understand the inbound marketing and sales concept(s).

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4 Inbound Marketing Best Practices

Inbound Certification Video Class 2: What Are The Fundamentals of Inbound Success?

inbound marketing best practices

This post focuses on the four (4) inbound marketing best practices shared in HubSpot’s Inbound Certification Video Class 2: What Are The Fundamentals of Inbound Success?:

  • Use Buyer Personas
  • Use The Buyer’s Journey
  • Create Remarkable Content
  • Leverage Your Content Via Distribution Platforms

Here’s what to expect from this blog post on these inbound marketing best practices (and future blog posts) as I prepare for the inbound marketing certification exam:

  • Open Sharing. I’ll publish my study notes on this blog as I review each video in the twelve (12) classes.
  • Detail. My notes will be very detailed. Many of the slides in the video classes state the learning or take-home-message perfectly. If I think that’s the best way to state the learning, I’ll record the learning in my notes verbatim from the respective slide.
  • Context. I’ll provide my context whenever it  may help us better understand the inbound marketing and sales concept(s).

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Inbound Marketing Certification Journey

Notes from HubSpot Video Class 1: Why Inbound?

inbound marketing certification journey hiking
HubSpot’s Inbound Marketing Certification Course remains one of my favorite learning marketing resources. I remember the joy (and relief) after taking the test and earning the inbound marketing certification. Back then, it was a scrappy, privately held startup taking on the marketing world. Now, Hubspot’s a thriving public company.

The marketing world changes constantly. To HubSpot’s credit, its HubSpot Academy continuously updates its inbound marketing certification course (and other courses open to the public).

It’s time to refresh my certification. Over the course of the next several weeks, here’s what to expect from the next several blog posts as I prepare for the certification exam:

  • Open Sharing. I’ll publish my study notes on this blog as I review each video in the twelve (12) classes.
  • Detail. My notes will be very detailed. Many of the slides in the video classes state the learning or take-home-message perfectly. If I think that’s the best way to state the learning, I’ll record the learning in my notes verbatim from the respective slide.
  • Context. I’ll provide my context whenever it  may help us better understand the inbound marketing and sales concept(s).

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LinkedIn Mobile App Update: Personalized Invitations Are Here

Personalized invitations in LinkedIn Mobile App went live December 17, 2015

LinkedIn Mobile App Prompt Personalize Invitation

Photo Credit: by Tony Faustino

 

Personalized invitations in LinkedIn’s Mobile App became available on iOS and Android smartphones on December 17, 2015. Yay!

A hat tip and Thank You to Stuart Rosenthal for tweeting me and Imrich Tatiersky when this important LinkedIn Mobile App feature went live!

Tweet Stuart Rosenthal Personalizing LinkedIn Invitations

Tweet From Stuart Rosenthal on LinkedIn’s Mobile App

 

Here are step-by-step instructions for iOS / iPhones when personalizing our LinkedIn Invitations with the latest version of LinkedIn’s Mobile App.

 

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Unemployed Attorneys Should Build Online Platforms Not Sue Their Law Schools

Content marketing strategy and tactics for lawyers and law school graduates seeking jobs

Lawyer Shingle

Photo Credit: by Wesley Fryer via flickr

 

Sara Randazzo, a Wall Street Journal reporter, published this article, Jobless Graduates Who Sued Law Schools Find Little Success in Court.

She shares how Law School Class of 2011 and 2012 J.D.’s from New York Law School, Florida Coastal School of Law, Hofstra Law, Cooley Law School, IIT Chicago-Kent College of Law, DePaul University College of Law, Widener University School of Law, Thomas Jefferson School of Law, and others filed class action lawsuits against their their alma maters for consumer fraud.

These unhappy graduates claimed their law schools mislead them about their post-graduation employment prospects (direct article quotes):

Disgruntled law-school graduates who filed suits accusing their alma maters of deceiving them about their chances of landing a well-paying job haven’t had much success in court.

More than a dozen class actions were filed in 2011 and 2012, but courts across the country have knocked out the lawsuits one by one, including a recent dismissal in Florida. Only a few remain.

 

I sense this frustration because the jobless recovery is realStatistical analysis and employment research proves white collar jobs for undergraduates and graduate program students started disappearing in 2002.

There’s Good News. I see opportunity for these unemployed attorneys. I see solo entrepreneurs with legal expertise to offer clients. Here are three (3) online platform ideas so unemployed lawyers as well as practicing ones can land their own clients and market themselves.

 

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40,000 Reasons LinkedIn Is Now A B2B Company

Is the company shifting its priorities from individual members to enterprises?

LinkedIn Flag

Photo Credit: by Antigo Coletivo Mambembe via flickr

 

I think I pissed off The Wall Street Journal Technology Team. Last night, I unsuccessfully published a comment to Deepa Seetharaman‘s great article, LinkedIn Gets Boost From Mobile, Overseas Users.

Google Chrome issues continue rearing its ugly head whenever I comment on blog posts or articles in The WSJ, LinkedIn, or Medium. Great. Now, I’m blacklisted as a spammer for multiple publishing attempts.

Here’s the comment I intended to post at The Wall Street Journal. The following quote contains modifications because I’m exceeding the 1000 character limit in WSJ’s commenting system:

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Mark Zuckerberg and Facebook Gun For Twitter’s and Google’s Hearts and Souls

Latest strategic choice: Personalize competitors' strengths into Facebook's closed ecosystem

Mark Zuckerberg Facebook Conference Pic

Photo Credit: TechCrunch via flickr

The Wall Street Journal’s Deepa Seetharaman published this great article: Facebook Takes Aim at Search Again. Take time to read Deepa’s article because she delivers important insight on Mark Zuckerberg’s unrelenting competitiveness and strategic genius.

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