Successful Inbound Marketing and Public Relations Requires Content Marketing and SEO Work Together
This past week, I attended webinars, started studying books, and read articles with a common theme: When content marketing and SEO work together, long term, impactful business goals are achieved.
This resounding theme also touches upon another key element: a publishing strategy integrating content marketing and SEO (search engine optimization) is sustainable. These experts share their views on important changes in marketing organization (and individual) skills, mindsets, and organizational structures.
That’s a huge deal for all businesses:
Small and Medium Sized Businesses (SMBs)
Here are links to these great articles on where inbound marketing and public relations are heading to deliver more meaningful business outcomes and results.
White Collar Middle Management Ranks Will Continue Disappearing At An Accelerated Rate. Geoff’s detailed, fact-based research is sobering. Continuous advances in software design, machine learning, and artificial intelligence results in the need for fewer, white collar workers.
Remember, white collar workforces? MBA-types, MD-types, JD-types, aka the left-brain masters of the universe?
Cognitive, analytical work is on an accelerated chopping block. Increasing automation and computing power means replacing humans isn’t isolated to blue collar Americans.
A Phenomenon Extending Beyond Decades-Old Outsourcing. Why? Because machines do old-school, cognitive, and analytical work better than humans. That prowess IS EXACTLY what machines do better.
Stand Out IS the powerful and practical, how-to, user’s manual to accompany Seth Godin’s visionary ideas from Tribes and Linchpin. If Tribes and Linchpin are our target destinations, Stand Out maps out accessible paths we can choose to take. (more…)
Believe It or Not, Steve Jobs Reinvented Himself. Jobs learned from his management and behavioral failures. He successfully applied those lessons to reinvent himself in the second half of his career. Along the way, he and a crackerjack executive team transformed Apple into the world’s most valuable company. (more…)
My favorite US National Holiday, Super Bowl Sunday, is coming soon! I’m rooting for the Seahawks because I have family in Seattle. I hope my allegiance to the defending champions doesn’t “deflate” the hopes of my Boston-based friends (insert drum rim shot here).
Here are your share-worthy links for the Social Media ReInvention Community. Enjoy your Super Bowl Sunday Brunch! (more…)