Category Archives: Books

Posted on

Marketers Fight Robots! Weapons and Wisdom from Ann Handley, Jerry Seinfeld, and Netflix’s Ted Sarandos

by

A white cardboard robot shakes hands with a brown cardboard robot
Image by Matan Segev via Pexels

Sunday Links with Social Media ReInvention: October 14th Edition

Are marketers safe from robots?

Will robots take our marketing jobs with frickin’ laser beams manufactured by The Stark Corporation?

Will Skynet Terminators be able to write articles as well as their human marketer counterparts (or maybe even better than them)?

These Sunday Links to online articles and my accompanying Deep Thoughts tangle with this question — How Can A Human Marketer Co-Exist With Artificial Intelligence (AI)?

  • Deep Thought 1 — Writing and Productivity: Marketers Who Write Like Ann Handley (or Jerry Seinfeld) Don’t Need No Stinking Robots
  • Deep Thought 2 — Email Marketing: Watch Ann Handley Save Marketers From Villanous, Job Stealing Terminators
  • Deep Thought 3 — Marketing Analytics: What Should Netflix Marketers Do? Option 1: Trust The Algorithm or Option 2: Piss Off Jane Fonda

Please join me to read the full post. You will enjoy yourself (and maybe laugh in the process). I promise!

Unless you are a robot scraping my content.

Okay, time to get to work.

(more…)
Posted on

Content Marketing And SEO Work Together: Smart Links January 29

Sunday Brunch Reads With Social Media ReInvention

by

content marketing and seo work together

Successful Inbound Marketing and Public Relations Requires Content Marketing and SEO Work Together

This past week, I attended webinars, started studying books, and read articles with a common theme: When content marketing and SEO work together, long term, impactful business goals are achieved.

This resounding theme also touches upon another key element: a publishing strategy integrating content marketing and SEO (search engine optimization) is sustainable. These experts share their views on important changes in marketing organization (and individual) skills, mindsets, and organizational structures.

That’s a huge deal for all businesses:

  • Large Corporations
  • Small and Medium Sized Businesses (SMBs)
  • Freelance Professionals

Here are links to these great articles on where inbound marketing and public relations are heading to deliver more meaningful business outcomes and results.

(more…)

Posted on

For Our Children: Humans Are Underrated By Geoff Colvin

My book review of Humans Are Underrated: What High Achievers Know That Brilliant Machines Never Will

by

Geoff Colvin Humans Are UnderratedHumans Are Underrated: What High Achievers Know That Brilliant Machines Never Will by Geoff Colvin is an inspiring book about how and what we can individually do to prepare ourselves and our children for the 21st century workplace revolution happening before our eyes.

White Collar Middle Management Ranks Will Continue Disappearing At An Accelerated Rate. Geoff’s detailed, fact-based research is sobering. Continuous advances in software design, machine learning, and artificial intelligence results in the need for fewer, white collar workers.

Remember, white collar workforces? MBA-types, MD-types, JD-types, aka the left-brain masters of the universe?

Cognitive, analytical work is on an accelerated chopping block. Increasing automation and computing power means replacing humans isn’t isolated to blue collar Americans.

A Phenomenon Extending Beyond Decades-Old Outsourcing. Why? Because machines do old-school, cognitive, and analytical work better than humans. That prowess IS EXACTLY what machines do better.

(more…)

Posted on

Dorie Clark’s Stand Out: THE Career Management Strategy For Thriving 21st Century Careers

Book Review of Stand Out: How To Find Your Breakthrough Idea and Build a Following Around It

by

Cover of Dorie Clark Stand Out BookSocial Media ReInvention Community Members know I value the teachings of Dorie Clark. Her first book, Reinventing YOU: Define Your Brand. Imagine Your Future., continues its profound influence on my own 21st century career management.

Dorie Clark’s Stand Out Is The Defacto 21st Century Career Management Strategy Manual. Dorie’s latest book, Stand Out: How To Find Your Breakthrough Idea And Build A Following Around It, is exceptional. The practical, accessible, and inspiring paths Dorie describes to becoming an industry thought leader are moving. Her actionable advice, superb writing, and real-world profiles are more relevant than ever in our increasingly robot-, algorithm-, outsource-driven world.

Stand Out IS the powerful and practical, how-to, user’s manual to accompany Seth Godin’s visionary ideas from Tribes and Linchpin. If Tribes and Linchpin are our target destinations, Stand Out maps out accessible paths we can choose to take.  (more…)

Posted on

Sunday Brunch Reads With Social Media ReInvention: 06/28/15 to 07/04/15

Chris Sacca on Fixing Twitter, LinkedIn and Medium Killing Blogging, and THE Trusted Advisor Way to Getting More Client Meetings

by

Sunday Brunch Newspaper

Photo Credit: Anton Diaz

 

Please indulge me until Friday, July 31st 12:00 AM Midnight Central Time as I use the introductory paragraph of Sunday Brunch Reads with Social Media ReInvention to promote my nephew’s Kickstarter Campaign for his company, QuadshoX LLC.

I wrote about Johnny Morris’ spinal cord injury and remarkable story in this blog post: America’s Gutsiest CEO and His Kickstarter Project Need Your Support.

Here’s the link to QuadshoX’s inspiring YouTube video to promote its Kickstarter Campaign:

(more…)

Posted on

Part 1: Seth Godin’s Professional Freelancer Course

Public Thoughts from Exercise 1: Parts 1 to 3

by

Tony Faustino Business Card May 2015 Front Back

 

Yes. It’s a shitty picture. But, perfection isn’t my top priority.

Doing work and art that matters is a higher one.

I’m publicly taking and publishing the required exercises in Seth Godin’s Professional Freelancer Course on Udemy. The required exercises force you to ask: “Am I Taking This Path for The Right Reasons.”

I completed the first five (5) lectures and first exercise this past Saturday morning. It’s great stuff taught by The Godfather Himself: Mr. Seth Godin.

Seth asked his course participants to go all-in and publish their assignments. As I perform the course exercises, I will publish the results. It’s Seth teaching his students to write down, commit to, and deliver on our personal manifestos.

Here’s my public contribution and commitment to Seth’s class:  (more…)

Posted on

Love Rockets Professional ReInventions: Three Career Management Lessons from Steve Jobs

by

Motorcycle Rider Jumping Mid Air2

Photo Credit: Thomas Hawk

 

Becoming Steve Jobs by Brent Schlendler and Rick Tetzeli is an outstanding book (especially if you’re an Apple Geek, Fanboy, and Investor like myself). Their book explains how Steve Jobs chose to adapt and transform his management style and behavior after Apple fired him in 1985. Fast Company’s April 2015 issue summarizes chunks of their book in the following articles:

Believe It or Not, Steve Jobs Reinvented Himself. Jobs learned from his management and behavioral failures. He successfully applied those lessons to reinvent himself in the second half of his career. Along the way, he and a crackerjack executive team transformed Apple into the world’s most valuable company.  (more…)

Posted on

Sunday Brunch Reads with Social Media ReInvention 01/17/15 to 01/24/15

by

Photo Credit: Anton Diaz

 

My  favorite US National Holiday, Super Bowl Sunday, is coming soon! I’m rooting for the Seahawks because I have family in Seattle. I hope my allegiance to the defending champions doesn’t “deflate” the hopes of my Boston-based friends (insert drum rim shot here).

Here are your share-worthy links for the Social Media ReInvention Community. Enjoy your Super Bowl Sunday Brunch! (more…)

Posted on

7 Habits and Resources to Rocket Your Blogging Productivity and Creativity

by

Creativity Child Building Blocks

Photo Credit: epSos.de

 

61% of survey respondents say their personal blog helped Them Win Their Latest Job. My personal blog launched my new career in digital marketing strategy and analytics.

My last post shares why our professional and digital identities shouldn’t be beholden to a single social media platform. Do more than the herd. A personal website or blog differentiates you from other job candidates by showing how you go the extra mile. (more…)

Posted on

Sunday Brunch Reads with Social Media ReInvention: 01/11/15 to 01/17/15

by

Sunday Brunch Menu

Photo Credit: Anton Diaz

 

I’m still shocked Big Ten Football captured the first-ever national championship game playoff.  I hope these share-worthy links ease the sting for other SEC fans. Stay warm Social Media ReInvention Community Members and enjoy your Sunday Brunch! (more…)