Sunday Brunch Reads with Social Media ReInvention: 06/07/15 to 06/13/15

Sunday Brunch Newspaper Large

Photo Credit: Anton Diaz

 

I’m a former jock marveling at how LeBron James is leading the Cleveland Cavaliers through a sheer act of personal will throughout the NBA Playoffs. An NBA Championship for the city of Cleveland and King James means one word: Redemption.


Game 5 is today at 7 PM Central Time
. If you have the cash, $12,000 gets you two (2) courtside seats via StubHub.

Your Sunday Brunch Silicon Valley Catchphrase of the Week: “How Wash U Is Changing The World.” Publishing this finding embarrasses me. My alma mater, Washington University in St. Louis, is using this catchphrase in their LinkedIn Advertising campaign to Washington University Alumni.

I loathe this Silicon Valley, self-proclaimed / self-referential bullshit. Sad how this attitude infects a midwestern academic institution. Makes me want to hurl.  (more…)

#Irony: Selerity’s Four Tweets Cost Twitter $4 Billion in Market Cap

Dick Costolo Hands in Air

Photo Credit: iabuk


April 28th was not Dick Costolo’s (Twitter CEO) and Twitter’s Investor Relations Team best day.

The Wall Street Journal’s Yoree Koh published this article, Twitter Shares Tumble After Nasdaq Leaks Results Early, after Twitter’s 2015 Q1 Earnings Conference Call. Her story describes important challenges Twitter is confronting the company:

  • Missed revenue targets
  • Investor skepticism about the company’s value as an advertising platform (relative to Facebook and Google).


Real-Time Havoc Breaks Loose on April 28th Around 3:07 PM Eastern Time. 
Addressing these difficult issues was the least of Twitter’s problems. Selerity, a self-described real-time analytics and media company, stole the show by live tweeting Twitter’s 2015 Q1 unreleased financials BEFORE the Twitter’s earnings call
(more…)