Reader Friendly Content Grows Buyer Trust and Improves Google Search Engine Optimization (SEO)
Each of this week’s articles support that theme differently. These experts’ insights show how reader friendly content builds trust and enhances SEO:
- Writing naturally benefits the reader and sends a positive signal to Google (versus forcing keywords into our copy).
- Gaining a buyer’s trust begins with trusting our instincts. Being ourselves is attainable and healthy. “Being remarkable” can be misleading because it’s a relative standard.
- Earning trust in a machine learning age (aka Google’s RankBrain) will continuously redefine what’s “reader friendly content.” Artificial intelligence search applications will line up content marketing and SEO even more closely with personal branding and thought leadership authority.
Trustworthiness and its link to helpfulness is a major signal in Google’s secret sauce.
How the company chooses to measure trust in its search algorithm continues evolving. We better pay close attention because Google wields the monopolistic power to either reward or punish our content.
That’s why I think WHAT we write and HOW we write is a vital SEO tactic. Here’s my take on why reader friendly content is great SEO now (and in the future).