HubSpot’s Inbound Certification Video Class 3: “What Does Inbound Look Like?” shares how a real-world company successfully practices inbound marketing. This is a valuable class as a real-world, spot-on buyer persona case study.
This buyer persona case study proves how well-crafted buyer personas can:
- Drive inbound marketing strategy and tactics
- Link together content marketing and SEO choices
- Support a company’s sales and revenue goals
Here’s what to expect from this blog post on these inbound marketing best practices (and future blog posts) as I prepare for the inbound marketing certification exam:
- Open Sharing. I’ll publish my study notes on this blog as I review each video in the twelve (12) classes.
- Detail. My notes will be very detailed. Many of the slides in the video classes state the learning or take-home-message perfectly. If I think that’s the best way to state the learning, I’ll record the learning in my notes verbatim from the respective slide.
- Context. I’ll provide my context whenever it may help us better understand the inbound marketing and sales concept(s).