Photo Credit: Anton Diaz

Hi Social Media ReInvention Community! Here are your share-worthy links for your enjoyment and discussion. Thanks again for your ongoing support of my work. Enjoy these links and your Sunday Brunch!

1. eMarketer: Marketers Struggle to Map Multichannel Customers’ Journeys. This article proves why Facebook Atlas is primed to become the advertising platform of choice. Few marketers and brands understand how consumers conduct their pre-sale research, convert to qualified leads, purchase goods and services, and become repeat customers (i.e., post-sale / loyalty behavior). Winning brands of the future will: (more…)