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Sunday Brunch Reads with Social Media ReInvention: Week of 04/27/15 to 05/02/15

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Sunday Brunch Menu LARGE

Photo Credit: Anton Diaz

 

Hi Social Media ReInvention Community! Here are your share-worthy links for your enjoyment and discussion. Thanks again for your ongoing support of my work. Enjoy these links and your Sunday Brunch!

 

1. eMarketer: Marketers Struggle to Map Multichannel Customers’ Journeys. This article proves why Facebook Atlas is primed to become the advertising platform of choice. Few marketers and brands understand how consumers conduct their pre-sale research, convert to qualified leads, purchase goods and services, and become repeat customers (i.e., post-sale / loyalty behavior). Winning brands of the future will: (more…)

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#Irony: Selerity’s Four Tweets Cost Twitter $4 Billion in Market Cap

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Dick Costolo Hands in Air

Photo Credit: iabuk


April 28th was not Dick Costolo’s (Twitter CEO) and Twitter’s Investor Relations Team best day.

The Wall Street Journal’s Yoree Koh published this article, Twitter Shares Tumble After Nasdaq Leaks Results Early, after Twitter’s 2015 Q1 Earnings Conference Call. Her story describes important challenges Twitter is confronting the company:

  • Missed revenue targets
  • Investor skepticism about the company’s value as an advertising platform (relative to Facebook and Google).


Real-Time Havoc Breaks Loose on April 28th Around 3:07 PM Eastern Time. Addressing these difficult issues was the least of Twitter’s problems. Selerity, a self-described real-time analytics and media company, stole the show by live tweeting Twitter’s 2015 Q1 unreleased financials BEFORE the Twitter’s earnings call.  (more…)

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Sunday Brunch Reads with Social Media ReInvention: 04/19/15 to 04/25/15

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Sunday Brunch Newspaper

Photo Credit: Anton Diaz

 

Hi Social Media ReInvention Community. Sorry for not publishing and keeping in touch over the last few months. Some personal hiccups derailed and distracted me. Writing about these share-worthy links and sharing my take on why you’ll find them valuable is part of the process to get myself on track.  (more…)

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When Did Larry Page Become Steve Ballmer?

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Photo Credit: clydeorama

Farhad Manjoo of The New York Times published this thought-provoking article: Google’s Time At The Top May Be Nearing Its End. Manjoo discusses how Google’s current and past domination in desktop search advertising is leading to the source of its undoing as a technology leader.  (more…)

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Sunday Brunch Reads with Social Media ReInvention 02/01/15 to 02/07/15

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Photo Credit: Anton Diaz

 

Sorry I didn’t publish last weekend’s editon. Super Bowl Sunday got a little crazy here. Yes, I’m still questioning Coach Carroll’s goal-line call for a pass play. Ugh.

Here are the Social Media ReInvention Community’s shareworthy links. Enjoy your Sunday Brunch! (more…)

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17 Research Sources Validating 11 Twitter Best Practices to Grow Followers

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Photo Credit: Matt From London

Earning Twitter followers for new users can be challenging. Are there best practices for organically increasing Twitter followers? Yes! (more…)

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Sunday Brunch Reads with Social Media ReInvention 01/17/15 to 01/24/15

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Photo Credit: Anton Diaz

 

My  favorite US National Holiday, Super Bowl Sunday, is coming soon! I’m rooting for the Seahawks because I have family in Seattle. I hope my allegiance to the defending champions doesn’t “deflate” the hopes of my Boston-based friends (insert drum rim shot here).

Here are your share-worthy links for the Social Media ReInvention Community. Enjoy your Super Bowl Sunday Brunch! (more…)

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7 Habits and Resources to Rocket Your Blogging Productivity and Creativity

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Creativity Child Building Blocks

Photo Credit: epSos.de

 

61% of survey respondents say their personal blog helped Them Win Their Latest Job. My personal blog launched my new career in digital marketing strategy and analytics.

My last post shares why our professional and digital identities shouldn’t be beholden to a single social media platform. Do more than the herd. A personal website or blog differentiates you from other job candidates by showing how you go the extra mile. (more…)

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Sunday Brunch Reads with Social Media ReInvention: 01/11/15 to 01/17/15

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Sunday Brunch Menu

Photo Credit: Anton Diaz

 

I’m still shocked Big Ten Football captured the first-ever national championship game playoff.  I hope these share-worthy links ease the sting for other SEC fans. Stay warm Social Media ReInvention Community Members and enjoy your Sunday Brunch! (more…)

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Are Our Professional Identities Too Dependent on Social Networks?

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Yep

Photo Credit: Cubosh

 

These posts in the blogosphere and LinkedIn’s Publishing Platform showcase employment trends describing why a personal blog or website is a vital 2015 professional development goal:

I’d like to add an important and overlooked reason for investing in our own online real estate: Being Blind-Sided by an Online Platform’s Policy Changes.

(more…)