Category Archives: Marketing Strategy

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Sunday Brunch Reads With Social Media ReInvention: 06/28/15 to 07/04/15

Chris Sacca on Fixing Twitter, LinkedIn and Medium Killing Blogging, and THE Trusted Advisor Way to Getting More Client Meetings

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Sunday Brunch Newspaper

Photo Credit: Anton Diaz

 

Please indulge me until Friday, July 31st 12:00 AM Midnight Central Time as I use the introductory paragraph of Sunday Brunch Reads with Social Media ReInvention to promote my nephew’s Kickstarter Campaign for his company, QuadshoX LLC.

I wrote about Johnny Morris’ spinal cord injury and remarkable story in this blog post: America’s Gutsiest CEO and His Kickstarter Project Need Your Support.

Here’s the link to QuadshoX’s inspiring YouTube video to promote its Kickstarter Campaign:

(more…)

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Sunday Brunch Reads with Social Media ReInvention: 06/21/15 to 06/27/15

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Sunday-Brunch-Newspaper-Large.jpg

Photo Credit: Anton Diaz

 

Please indulge me until Friday, July 31st 12:00 AM Midnight Central Time as I use the introductory paragraph of Sunday Brunch Reads with Social Media ReInvention to promote my nephew’s Kickstarter Campaign for his company, QuadshoX LLC. I wrote about Johnny Morris’ spinal cord injury and remarkable story in this blog post: America’s Gutsiest CEO and His Kickstarter Project Need Your Support.

Here’s the link to QuadshoX’s inspiring YouTube video to promote its Kickstarter Campaign:

The following news organizations wrote these wonderful articles about how Johnny’s and Team QuadshoX’s Corporate Mission is to transform the American wheelchair industry:

Johnny and Team QuadshoX have a limited window to raise $96,000 for the company’s initial inventory. Please join me in financially supporting the Team QuadshoX Kickstarter Campaign and join them in improving the lives of 6 million+ people wheelchair bound Americans.

Your Sunday Brunch Silicon Valley Catchphrase of the Week: Let’s Do Great Things.

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Part 2: Seth Godin’s Professional Freelancer Course

What Do You Provide?

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Teacher with Students

Photo Credit: usembassykyiv

 

I’m publicly taking and publishing the required exercises in Seth Godin’s Professional Freelancer Course on Udemy. The required exercises force you to ask: “Am I Taking This Path for The Right Reasons.”

I completed the Lectures Six through Thirteen this morning. It’s great stuff taught by The Godfather Himself: Mr. Seth Godin.

Seth asked his course participants to go all-in and publish their assignments. As I perform the course exercises, I will continue publishing the results. It’s Seth teaching his students to write down, commit to, and deliver on our personal manifestos.

Here’s my continuing public contribution and commitment to Seth’s class:
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Sunday Brunch Reads with Social Media ReInvention: 06/14/15 to 06/20/15

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Sunday Brunch Newspaper Large

Photo Credit: Anton Diaz

 

Please indulge me until Friday, July 31st 12:00 AM Midnight Central Time as I use the introductory paragraph of Sunday Brunch Reads with Social Media ReInvention to promote my nephew’s Kickstarter Campaign for his company, QuadshoX LLC. I wrote about Johnny Morris’ spinal cord injury and remarkable story in this blog post: America’s Gutsiest CEO and His Kickstarter Project Need Your Support.

Here’s the link to QuadshoX’s inspiring YouTube video to promote its Kickstarter Campaign:

The following news organizations wrote these wonderful articles about how Johnny’s and Team QuadshoX’s Corporate Mission is to transform the American wheelchair industry:

Johnny and Team QuadshoX have a limited window to raise $96,000 for the company’s initial inventory. Please join me in financially supporting the Team QuadshoX Kickstarter Campaign and join them in improving the lives of 6 million+ people wheelchair bound Americans.

Your Sunday Brunch Silicon Valley Catchphrase of the Week: “It’s like Uber for …

Thank YOU for Social Media Community Members who have generously financially supported Johnny’s Kickstarter Campaign. Here are this week’s Sunday Brunch Reads for your enjoyment:

1. Fortune.com: Why Ellen Pao Was Doomed To Lose. I’ve read Patricia Sellers’ Fortune Magazine articles for years because I’m a subscriber. She’s a top business journalist and an industry insider on women’s issues and corporate power in the elite Fortune 100. Her personal access to the men and women in CEO and senior executive boardrooms is one few people possess. That’s why I pay close attention to these quotes from her article on why Ellen Pao never had a chance of winning her sexual harassment lawsuit against Kleiner Perkins Caulfield & Byers:  (more…)

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America’s Gutsiest CEO and His KickStarter Project Need Your Support

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America's Gutsiest CEO John Morris QuadShox LLC

Photo Credit: Arianna Kilmer, QuadShox LLC

The young man in this photo has a smile that could power New York City’s Times Square. He carries a heart bigger than North America. He Is America’s Gutsiest CEO.

He’s quadriplegic. He’s also my beloved nephew, John Morris, CEO of QuadshoX LLC.  (more…)

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Sunday Brunch Reads with Social Media ReInvention: 06/07/15 to 06/13/15

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Sunday Brunch Newspaper Large

Photo Credit: Anton Diaz

 

I’m a former jock marveling at how LeBron James is leading the Cleveland Cavaliers through a sheer act of personal will throughout the NBA Playoffs. An NBA Championship for the city of Cleveland and King James means one word: Redemption.


Game 5 is today at 7 PM Central Time. If you have the cash, $12,000 gets you two (2) courtside seats via StubHub.

Your Sunday Brunch Silicon Valley Catchphrase of the Week: “How Wash U Is Changing The World.” Publishing this finding embarrasses me. My alma mater, Washington University in St. Louis, is using this catchphrase in their LinkedIn Advertising campaign to Washington University Alumni.

I loathe this Silicon Valley, self-proclaimed / self-referential bullshit. Sad how this attitude infects a midwestern academic institution. Makes me want to hurl.  (more…)

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Part 1: Seth Godin’s Professional Freelancer Course

Public Thoughts from Exercise 1: Parts 1 to 3

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Tony Faustino Business Card May 2015 Front Back

 

Yes. It’s a shitty picture. But, perfection isn’t my top priority.

Doing work and art that matters is a higher one.

I’m publicly taking and publishing the required exercises in Seth Godin’s Professional Freelancer Course on Udemy. The required exercises force you to ask: “Am I Taking This Path for The Right Reasons.”

I completed the first five (5) lectures and first exercise this past Saturday morning. It’s great stuff taught by The Godfather Himself: Mr. Seth Godin.

Seth asked his course participants to go all-in and publish their assignments. As I perform the course exercises, I will publish the results. It’s Seth teaching his students to write down, commit to, and deliver on our personal manifestos.

Here’s my public contribution and commitment to Seth’s class:  (more…)

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Sunday Brunch Reads With Social Media ReInvention: 05/25/15 to 05/30/15

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Sunday Brunch Newspaper Large

Photo Credit: Anton Diaz

 

I hope your Memorial Day Weekend was filled with the company of family and friends around the barbecue grill. Well, that’s how we roll here in the Kansas City area.

As part of today’s Sunday Brunch Reads (and future ones), I’m including a Silicon Valley catchphrase. This management-speak observation is inspired by Tom Anderson’s thoughts regarding the satirical portrayal of the region from HBO’s television show, Silicon Valley. Anderson is the former President and Co-Founder of MySpace.

Here’s Anderson’s direct quote from a recent Vanity Fair article (note I added the formatting for emphasis):

It does ring true. I think the show’s most successful in highlighting the deluded self-perception of so many in the industry. “To make the world a better place,” is a running joke and one that struck me as the funniest. When I was a kid, everyone wanted to be in a band—that was the path to girls, adulation, money. By the time I’d reached college, everyone wanted to be a doctor or lawyer, for similar motivations. Now it’s dot-coms—start-up founders are the new rock stars; and the self-importance on display is obnoxious, especially when masked by fake altruism.

Your Sunday Brunch Silicon Valley Catchphrase of the Week: To Make The World a Better Place. 

Thanks and enjoy these links as part of your Sunday Brunch: (more…)

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When I Was 22, David Letterman Reigned Supreme Over Late Night Television

A Public Fan Letter to My Generation's King of Comedy

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David Letterman Autographed Photo

Photo Credit: Alan Light

Dear Mr. Letterman,

I and Millions of American Viewers Will Miss You. I grew up in a small, Indiana town not far from your hometown of Indianapolis, IN. When I entered college in 1984, I began following your brilliant television career every night at 11:35 AM Central Time. You made me laugh with millions of other students in American college campuses. You reminded me five nights a week why I shouldn’t always take life, myself, or the status quo too seriously. I needed your funny, unique, and irreverent perspective during a difficult time in my life.  (more…)

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Sunday Brunch Reads with Social Media ReInvention: 05/10/15 to 05/16/15

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Sunday Brunch Newspaper

Photo Credit: Anton Diaz

Hi Social Media ReInvention Community! Here are your share-worthy links for your enjoyment and discussion. Thanks again for your continued support and taking time to read my work. I hope you’ll enjoy these links during your Sunday Brunch!

1. Forbes: How to Succeed Even When You’ve Failed This Year by Dorie Clark. I’m studying Dorie’s remarkable book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, as I build my consulting practice (along with re-reading Michael Hyatt’s Platform: Get Noticed in a Noisy World). Dorie interviewed Jairek Robbins who runs his own performance coaching consulting practice. You may have heard of his dad, Tony Robbins.  (more…)