Tony Faustino Advises How A Buyer’s Problem Drives A Client’s Content Marketing and Search Engine Optimization (SEO) Decisions. The Internet reinvents how buyers search for answers to their problems. That’s why companies have to align their content marketing and SEO decisions with what a buyer is attempting to solve. I share my ideas on this relationship in my personal blog: Social Media ReInvention (www.socialmediareinvention.com).
These third-party, online sites cite / quote my expertise:
► CIO.com Online: “How To Succeed In B2B eCommerce” by Jennifer Lonoff Schiff
► Inc. Magazine: “42 Sure-Fire Signs That You Have a Brand Awareness Problem” by Brian O’Connor
► Inc. Magazine: “How to Make Great Connections on LinkedIn” by Marla Tabaka
► allBusiness.com: “LinkedIn Dos and Don’ts: 10 Influencers Share Their Best Advice” by Mike Wood
► MarketingSherpa.com: “Career Chart: Salary and Sense of Purpose by Dr. Liva Montagne
► NGData.com: “24 Marketing Experts Reveal the Most Effective Ways to Leverage Big Data in Your Marketing Strategy” by Angela Stringfellow
► NGData.com: “30 Customer Experience Experts Reveal the Top Ways Customer Analytics Can Improve an Organization’s Bottom Line” by Angela Stringfellow
I actively communicate in real-time conversations in online communities like Twitter (@tonyfaustino), Facebook (Social Media ReInvention Blog), and Google+ (+TonyFaustino).
I can also be reached at tony [dot] faustino [at] gmail [dot] com.
21st Century Buyers Crave Educational Content That Informs Their Decision Making. As President and Founder of Faustino Marketing Strategies LLC, my mission is to advise my clients how to market and promote their expertise on The Internet so their buyers find, learn about and purchase their services.
Help Your Buyers By Educating Them. 21st Century buyers can be an entire organizational division (i.e., B2B) or an individual person (i.e., B2C). These buyers partner with organizations, services, or products they trust. 21st Century marketers earn buyers’ trust by identifying, publishing, and promoting educational content which solves buyers’ problems. Today’s buyer invests significant time in online research before finalizing a purchasing decision.
In my experience, 21st Century Marketing requires the following skill sets:
► Content Marketing Strategy (i.e., buyer persona profiling, blogging, social media, copywriting, eBooks, infographics, email newsletter campaigns, press releases etc.)
► Industry Influencer / Thought Leader Identification, Outreach, and Relationship Building
► LinkedIn Thought Leadership and Promotion
► Search Engine Optimization (SEO): Organic and Pay-Per-Click (PPC)
I Take Pride in Being a Thoughtful, Trustworthy, and Expert Advisor. My advisory experience as a marketing and corporate strategist spans organizations from early stage startups to The Fortune 500. Here’s a hyperlink to third-party sites validating and promoting my credentials and expertise.
I earned an M.B.A. (Operations Strategy, Finance) and a B.A. in Biology from Washington University in St. Louis.