Sunday Brunch Reads with Social Media Reinvention: Week of 12/7/14 to 12/13/14

Sunday Brunch Newspaper

Photo Credit: Anton Diaz 

I hope everyone had a good week and is enjoying Christmas parties and celebrations with friends and co-workers. Here are your share-worthy links. Enjoy your brunch!

1) Mitch Joel's Twist Image Podcast with Seth Godin: SPOS #439 – Seth Godin Doesn't Want You To Be Missed When You're Gone! My two favorite teachers recorded this brilliant podcast to share and discuss Seth Godin’s latest book: What To Do When It's Your Turn (And It's Always Your Turn), 

Seth’s Latest book is Remarkable. It’s beautifully illustrated in color and has the look and feel of a slick, high-gloss, soft-cover magazine from the high-end fashion world. Visually, this book is unlike anything published by Seth Godin:

  • Mitch asks if Seth believes it’s the most beautiful expression of Seth's emotional labor. Answer: Yep!
  • The Seth Godin says on the record it’s taken him “120+ essays, 5,700+ blog posts, and 18 books to realize this result.”
  • He remarks: I can’t believe I waited this long to publish in color

The podcast turns instructive between Mentor (Seth Godin) and Student (Mtich Joel) midway through their conversation. It’s a personal moment between two people sharing a mutually genuine respect and friendship. Hint: Even people like Mitch Joel feel the powerful self-doubt The Resistance imposes. How Seth Godin counsels and reassures Mitch Joel during this segment says it all about Seth’s character and class.

2) Apple Insider: Apple's Discontinued iPod Classic commands Hefty Premium on the Secondary Market. People are clamoring for 160 GB iPod Classics like they're going out of style. Wait a minute. They are! The 160 GB iPod Classics doubled in original retail value ($260). As of writing this post, eBay lists some 160 GB iPod Classic versions as high as $530 eBay says my 120 GB iPod Classic ranges in value from $65 (used) to $230 (new). I’ll never give up mine. I’m downloading more podcasts to my iPod Classic than ever for educational purposes. With my iPhone 5S, my hard drive maxes out quickly.

3) ReadWriteWeb: Mastering Apple’s Gigantic iPhone 6 Plus With Puny Hands. Adriana Lee’s informative and funny article describe some cool accessories available for the iPhone 6 Plus. The main criticism of the device iPhone 6 Plus “phablet" — it’s amazing as long as your hands are big enough. Adriana’s article is most insightful in its conclusion. I believe her foresight that the iPad Mini’s days are numbered:

But then I remind myself of one thing: With the 6 Plus—or, for that matter, a Samsung Galaxy Note 4 or Nexus 6—I don’t need a tablet anymore. If the 6 Plus can save a bit of money, why not dedicate a fraction of those savings to accessories?

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Tony Faustino is a marketing and corporate strategist.  He thinks and writes about how The Internet reinvents marketing strategy in his personal blog, Social Media ReInventionFollow his tweets @tonyfaustino or circle him on Google+.