Sunday Brunch Reads with Social Media ReInvention: 05/03/15 to 05/09/15

Sunday Brunch Newspaper

Photo Credit: Anton Diaz

 

Hi, Social Media ReInvention Community! Here are your share-worthy links for your enjoyment and discussion. Thanks again for your continued support and taking time to read my work. I hope you’ll enjoy these links during your Sunday Brunch!

Quick Heads Up: I  moved from Social Media ReInvention from TypePad to WordPress. It’s work-in-progress so please be patient as I continue improving this site.

 

1. The Wall Street Journal: There’s an Uber for Everything Now (by Geoffrey Fowler); ‘Unicorn’ Startups Say High Valuations Justified, Citing Big Growth Ahead (by Lizette Chapman); Mashable: In Silicon Valley, ‘unicorn’ is a dirty word (by JP Mangalindan). The Fowler and Chapman articles show important trends signaling the second coming of The Silicon Valley Tech Bubble:

  • Apps developed specifically for the tech hip, tech affluent, “entitlement mindset” crowd (Fowler coins this term in his article)
  • How the companies developing these apps face limited growth potential if they can only gain real traction in metropolitan areas where the “entitlement mindset” lives and works

I get it why these Uber-like companies / apps are innovative and employ people who specialize in the part-time, freelancer universe. Identifying downtime and transforming it into paying work opportunities is genius (for both the buyer and seller).

But, shiny object honeymoons eventually fade into harsh financial reality. Just ask Yelp and its $3.73 billion valuation who are exploring a sale and isn’t profitable (again). Just ask Zynga and its $2.61 billion valuation) who are laying off 18% of its workforce.

 

2. How To Add Bullet Points To Your LinkedIn Profile. Expert Tip: Beautify Your LinkedIn, Use SymbolsLinkedIn Bullets & Symbols, Making Your Profile Shine! Every time I do an Evernote search to find these articles, I can never find them. Now, I can search my blog, find them, and make the required formatting changes to my LinkedIn Profile. These three (3) articles are the best ones I’ve found providing straightforward examples and instructions.

Let’s all get to work and improve the attractiveness of our LinkedIn profiles because appearances matter!

 

3. Ann Handley.com: 8 Writing Tools I Use Every Day. We can all learn from the best writer in the business. I personally use some of these tools Ann recommends (like Moleskine Notebooks for my idea journals). My toolbox requires additional ones like Trello and Grammarly.

I used the free version of Grammarly to improve this post.

If you’re a Google Chrome user (like I am), here’s the Grammarly Google Chrome Extension.

 

Blatant Self-Promotion

Please forgive me for including these links to two (2) of my blog posts:

LinkedIn Pulse featured them in these channels last week: Social Media, Banking and Finance, and Careers: The Next Level. When LinkedIn Pulse features one of your posts in their channels, you earn an opportunity for HUGE exposure.Getting featured and selected by the LinkedIn Pulse Team is HARD (especially since I haven’t earned member distinction and selection as a LinkedIn Influencer).

That’s why I never take an achievement like this for granted, You earn it (literally one word and one post at a time).

I have some ideas on how the LinkedIn Pulse algorithm works in selecting articles for “featured status.” But, it’s personal speculation — I’m spitballin.’

The posts are featured in these LinkedIn Pulse channels:

LinkedIn Pulse Tony Faustino Social Media Banking Finance Channel
LinkedIn Pulse Featured Post Careers Next Level

Your Turn

Please let me know if you agree or disagree with my thoughts in the comments. I would love to hear from you. I’m here to read, listen and learn from YOUR PERSPECTIVE.

Comments are open. So let’er rip!


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President and Founder

As President and Founder of Faustino Marketing Strategies, I advise how a buyer's problem guides a client's content marketing and SEO decisions.

I am based in the Kansas City area (Overland Park, Kansas).

I share my ideas on the reinvention of content marketing and SEO in my personal blog: Social Media ReInvention. (www.socialmediareinvention.com).