40,000 Reasons LinkedIn Is Now A B2B Company

Is the company shifting its priorities from individual members to enterprises?

LinkedIn Flag

Photo Credit: by Antigo Coletivo Mambembe via flickr

 

I think I pissed off The Wall Street Journal Technology Team. Last night, I unsuccessfully published a comment to Deepa Seetharaman‘s great article, LinkedIn Gets Boost From Mobile, Overseas Users.

Google Chrome issues continue rearing its ugly head whenever I comment on blog posts or articles in The WSJ, LinkedIn, or Medium. Great. Now, I’m blacklisted as a spammer for multiple publishing attempts.

Here’s the comment I intended to post at The Wall Street Journal. The following quote contains modifications because I’m exceeding the 1000 character limit in WSJ’s commenting system:

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Mark Zuckerberg and Facebook Gun For Twitter’s and Google’s Hearts and Souls

Latest strategic choice: Personalize competitors' strengths into Facebook's closed ecosystem

Mark Zuckerberg Facebook Conference Pic

Photo Credit: TechCrunch via flickr

The Wall Street Journal’s Deepa Seetharaman published this great article: Facebook Takes Aim at Search Again. Take time to read Deepa’s article because she delivers important insight on Mark Zuckerberg’s unrelenting competitiveness and strategic genius.

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For Our Children: Humans Are Underrated By Geoff Colvin

My book review of Humans Are Underrated: What High Achievers Know That Brilliant Machines Never Will

Geoff Colvin Humans Are UnderratedHumans Are Underrated: What High Achievers Know That Brilliant Machines Never Will by Geoff Colvin is an inspiring book about how and what we can individually do to prepare ourselves and our children for the 21st century workplace revolution happening before our eyes.

White Collar Middle Management Ranks Will Continue Disappearing At An Accelerated Rate. Geoff’s detailed, fact-based research is sobering. Continuous advances in software design, machine learning, and artificial intelligence results in the need for fewer, white collar workers.

Remember, white collar workforces? MBA-types, MD-types, JD-types, aka the left-brain masters of the universe?

Cognitive, analytical work is on an accelerated chopping block. Increasing automation and computing power means replacing humans isn’t isolated to blue collar Americans.

A Phenomenon Extending Beyond Decades-Old Outsourcing. Why? Because machines do old-school, cognitive, and analytical work better than humans. That prowess IS EXACTLY what machines do better.

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LinkedIn’s Project Voyager Mobile App Still Has A MAJOR Shortcoming

Inability to customize LinkedIn invitations via revamped mobile app is a mistake

LinkedIn Mobile Phone App flickr

Photo Credit: koka_sexton via flickr

 

(Updated November 28, 2015) Please refer to my post, LinkedIn Mobile App Hack: 5 Easy Steps To Personal Connection Requests: How to customize LinkedIn Invitations with LinkedIn’s Mobile App.

The Wall Street Journal, Venture Beat, and ZDNet published stories about LinkedIn’s improved and revamped LinkedIn Mobile App. Each article ignores an important, missing feature to improve the LinkedIn mobile user experience.

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37 Reasons Twitter Should Keep 140 Characters (Each In 140 Or Less)

Why I Love Twitter's 140 Character Count Constraints

140 Characters Twitter PumpkinsPhoto Credit: via flickr by Average Jane

 

Here are 37 reasons I believe Twitter should keep the 140-character count constraint. Please help me get this list to 140.

Please abide by one (1) rule. Your reason(s) must be 140 characters or less (including the number). For example, Reason #1 equals 11 characters. Here’s the link to The Twitter Character Counter Tool I used to help me write this post.

Please share your ideas in the comments with your Twitter handle (mine is @tonyfaustino).

I’ll do my part to share your ideas with my following as we collectively work to reach 140 reasons.

Go. (more…)

Dorie Clark’s Stand Out: THE Career Management Strategy For Thriving 21st Century Careers

Book Review of Stand Out: How To Find Your Breakthrough Idea and Build a Following Around It

Cover of Dorie Clark Stand Out BookSocial Media ReInvention Community Members know I value the teachings of Dorie Clark. Her first book, Reinventing YOU: Define Your Brand. Imagine Your Future., continues its profound influence on my own 21st century career management.

Dorie Clark’s Stand Out Is The Defacto 21st Century Career Management Strategy Manual. Dorie’s latest book, Stand Out: How To Find Your Breakthrough Idea And Build A Following Around It, is exceptional. The practical, accessible, and inspiring paths Dorie describes to becoming an industry thought leader are moving. Her actionable advice, superb writing, and real-world profiles are more relevant than ever in our increasingly robot-, algorithm-, outsource-driven world.

Stand Out IS the powerful and practical, how-to, user’s manual to accompany Seth Godin’s visionary ideas from Tribes and Linchpin. If Tribes and Linchpin are our target destinations, Stand Out maps out accessible paths we can choose to take.  (more…)

Social Media ReInvention in 2015 Business Press, Industry Blogs, and LinkedIn Pulse

Important news mentions and citations are increasing!

Hooray Happy Man Clicking Heels

Photo Credit: by sheggy via flickr

 

This post contains self-promotion. But, please stay to share in the great news at Social Media ReInvention.

When good things happen, it’s important to reflect and express gratitude.

The Social Media ReInvention Community continues earning important news media mentions and credibility you generously support it. Thank YOU for investing your time in our growing community and sharing my work with your family, friends, and colleagues.

I can’t thank you enough. May your respective 2015’s be filled with many blessings for you and your families 🙂 (more…)

Four Reasons Why LinkedIn Is a B2B Marketer’s Best Friend

LinkedIn "maps out" the B2B buyer journey

Hiker Looking at a Map

Photo Credit: sakeeb via flickr

 

eMarketer published on August 31st: Does Your Marketing Influence B2B Decision-Makers? — Word-of-mouth is a winner—marketing, not so much.

The article shared important and discouraging insights for B2B (business-to-business) content marketers:

Word-of-mouth is a key driver, with businesspeople looking to friends in the industry and other third-party experts ahead of traditional or digital marketing resources.

Nearly two in five respondents said their professional network was the No. 1 most influential source at purchasing time. Industry experts came in second place, followed by internal influencers. Vendor-supplied content was a distant fourth, with just 14% of responses.

 

I’ll address the B2B content marketing implications later in this post.

For now, let’s dive into two (2) key issues: (1) A B2B buyer’s professional network important influence in the outcomes of six- to seven-figure business deals / complex sales and (2) LinkedIn’s immediate importance in the B2B buyer journey(more…)

Google’s $400 Billion Trusted Advisor Superstar: Ruth Porat, Chief Financial Officer

Spoken and Written Words STILL Matter in A Big Data, Algorithm-Driven World

Wad of Cash in Rubberband

Photo Credit: Refracted Moments(TM)

 

Spoken and written words STILL have a powerful and influential impact in a world increasingly driven by computer code, big data, and mathematical algorithms.

Ruth Porat, Google’s Chief Financial Officer (CFO), demonstrated during her June 16th investor relations conference call with Wall Street analysts why communicating with purpose, managing expectations, and showing “I’m actively listening” are still (and will continue to be) the hallmark skills of a successful 21st Century Trusted Advisor.

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Five Reasons Why Self-Publishing Exclusively on LinkedIn Is Bad Business

Invest in Yourself. Protect Your Personal Brand. Publish a Self-Hosted Blog.

Runner with LinkedIn Logos

Bolota Asmeron, a member of the Linkedin Elite Centipede outs on a temporary Linkedin tattoo before the start of the 2010 Bay to Breakers race in San Francisco.

Photo Credit: A Name Like Shields Can Make You Defensive

 

Important Note: An intelligent and thought-provoking discussion from The Writing on LinkedIn Group inspired this latest post. Matt Sekol initiated the discussion thread, Where’s The Traditional Blog. It’s people like Matt Sekol (and many others) who reaffirm my belief and commitment to why The Writing on LinkedIn Group is one of the most important, intelligent, and enjoyable communities for engaging with and learning from like-minded individuals within LinkedIn.

Last week, I read Alexandra Samuel’s thoughtful post on Harvard Business ReviewHave LinkedIn and Medium Killed the Old-Fashioned Blog? Almost three years ago and 1 million Linkedin writers later, LinkedIn launched its self-described definitive publishing platform.

I submitted a comment stating why limiting our self-publishing investments to third-party platforms like LinkedIn’s Publishing Platform and Medium without investing in a self-hosted, personal website or personal blog is a career and business mistake.

Here are more detailed thoughts expanding on my comment in Alexandra’s post.  (more…)