Real-Time Capabilities Drive Microsoft’s $8.5 Billion Skype Acquisition

Real Time Speed

This post represents installment number four (4) of a blog series on real-time capabilities and its impact in online media.  In case you're interested, the other related posts are: 

 

Microsoft Positions the Skype Acquisition 

Microsoft recently acquired Skype for $8.5 billion.  This announcement generated significant news coverage.  A Google News Search for "microsoft skype acquisition" yields 2,800+ results.

Official Microsoft Press Release.  The May 10th Microsoft Press Release, Microsoft to Acquire Skype, mentions the term "real-time" four (4) times.  

Here are the direct quotes:

"The acquisition will increase the accessibility of real-time video and voice communications, bringing benefits to both consumers and enterprise users and generating significant new business and revenue opportunities."

"The combination will extend Skype's world-class brand and the the reach of its networked platform, while enhancing Microsoft's existing portfolio of real-time communications products and services."

"Microsoft has a long-standing focus and investment in real-time communications across its various platforms, including Lync (which saw 30 percent revenue growth in Q3), Outlook, Messenger, Hotmail and Xbox LIVE."

"Together we will create the future of real-time communications so people can easily stay connected to family, friends, clients and colleagues anywhere in the world."

Conclusion


Real-Time Speed as a Competitive Advantage.
  Speed and immediacy are competitive differentiators.  Microsoft views real-time capabilities as a competitive advantage driving future 
revenue growth.  

Therefore, I'm looking forward to seeing how the Microsoft-Skype deal influences future Microsoft desktop and mobile offerings.  The implications for the overall telecommunications and media landscape will be fun to watch.

 

Photo Credit via The Future Buzz

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