Successful Inbound Marketing and Public Relations Requires Content Marketing and SEO Work Together
This past week, I attended webinars, started studying books, and read articles with a common theme: When content marketing and SEO work together, long term, impactful business goals are achieved.
This resounding theme also touches upon another key element: a publishing strategy integrating content marketing and SEO (search engine optimization) is sustainable. These experts share their views on important changes in marketing organization (and individual) skills, mindsets, and organizational structures.
That’s a huge deal for all businesses:
Small and Medium Sized Businesses (SMBs)
Here are links to these great articles on where inbound marketing and public relations are heading to deliver more meaningful business outcomes and results.
She shares how Law School Class of 2011 and 2012 J.D.’s from New York Law School, Florida Coastal School of Law, Hofstra Law, Cooley Law School, IIT Chicago-Kent College of Law, DePaul University College of Law, Widener University School of Law, Thomas Jefferson School of Law, and others filed class action lawsuits against their their alma maters for consumer fraud.
These unhappy graduates claimed their law schools mislead them about their post-graduation employment prospects (direct article quotes):
Disgruntled law-school graduates who filed suits accusing their alma maters of deceiving them about their chances of landing a well-paying job haven’t had much success in court.
More than a dozen class actions were filed in 2011 and 2012, but courts across the country have knocked out the lawsuits one by one, including a recent dismissal in Florida. Only a few remain.
There’s Good News. I see opportunity for these unemployed attorneys. I see solo entrepreneurs with legal expertise to offer clients. Here are three (3) online platform ideas so unemployed lawyers as well as practicing ones can land their own clients and market themselves.
White Collar Middle Management Ranks Will Continue Disappearing At An Accelerated Rate. Geoff’s detailed, fact-based research is sobering. Continuous advances in software design, machine learning, and artificial intelligence results in the need for fewer, white collar workers.
Remember, white collar workforces? MBA-types, MD-types, JD-types, aka the left-brain masters of the universe?
Cognitive, analytical work is on an accelerated chopping block. Increasing automation and computing power means replacing humans isn’t isolated to blue collar Americans.
A Phenomenon Extending Beyond Decades-Old Outsourcing. Why? Because machines do old-school, cognitive, and analytical work better than humans. That prowess IS EXACTLY what machines do better.
When good things happen, it’s important to reflect and express gratitude.
The Social Media ReInvention Community continues earning important news media mentions and credibility you generously support it. Thank YOU for investing your time in our growing community and sharing my work with your family, friends, and colleagues.
I can’t thank you enough. May your respective 2015’s be filled with many blessings for you and your families 🙂 (more…)
It does ring true. I think the show’s most successful in highlighting the deluded self-perception of so many in the industry.“To make the world a better place,” is a running joke and one that struck me as the funniest. When I was a kid, everyone wanted to be in a band—that was the path to girls, adulation, money. By the time I’d reached college, everyone wanted to be a doctor or lawyer, for similar motivations. Now it’s dot-coms—start-up founders are the new rock stars; and the self-importance on display is obnoxious, especially when masked by fake altruism.
Your Sunday Brunch Silicon Valley Catchphrase of the Week: To Make The World a Better Place.
Thanks and enjoy these links as part of your Sunday Brunch: (more…)
I and Millions of American Viewers Will Miss You. I grew up in a small, Indiana town not far from your hometown of Indianapolis, IN. When I entered college in 1984, I began following your brilliant television career every night at 11:35 AM Central Time. You made me laugh with millions of other students in American college campuses. You reminded me five nights a week why I shouldn’t always take life, myself, or the status quo too seriously. I needed your funny, unique, and irreverent perspective during a difficult time in my life. (more…)