Reader Friendly Content Grows Buyer Trust and Improves Google Search Engine Optimization (SEO)
Each of this week’s articles support that theme differently. These experts’ insights show how reader friendly content builds trust and enhances SEO:
- Writing naturally benefits the reader and sends a positive signal to Google (versus forcing keywords into our copy).
- Gaining a buyer’s trust begins with trusting our instincts. Being ourselves is attainable and healthy. “Being remarkable” can be misleading because it’s a relative standard.
- Earning trust in a machine learning age (aka Google’s RankBrain) will continuously redefine what’s “reader friendly content.” Artificial intelligence search applications will line up content marketing and SEO even more closely with personal branding and thought leadership authority.
Trustworthiness and its link to helpfulness is a major signal in Google’s secret sauce.
How the company chooses to measure trust in its search algorithm continues evolving. We better pay close attention because Google wields the monopolistic power to either reward or punish our content.
That’s why I think WHAT we write and HOW we write is a vital SEO tactic. Here’s my take on why reader friendly content is great SEO now (and in the future).
Photo Credit: by Tony Faustino
Personalized invitations in LinkedIn’s Mobile App became available on iOS and Android smartphones on December 17, 2015. Yay!
A hat tip and Thank You to Stuart Rosenthal for tweeting me and Imrich Tatiersky when this important LinkedIn Mobile App feature went live!
Tweet From Stuart Rosenthal on LinkedIn’s Mobile App
Here are step-by-step instructions for iOS / iPhones when personalizing our LinkedIn Invitations with the latest version of LinkedIn’s Mobile App.
Photo Credit: Tony Faustino
IMPORTANT UPDATE (01/08/16): LinkedIn’s mobile app made personalized invitations available in mid-December 2016.
LinkedIn’s mobile app is much improved. But, we can’t personalize LinkedIn Invitations in the latest release. Yet.
Didn’t my last post describe step-by-step instructions on personalizing our LinkedIn Connection Requests with LinkedIn’s Mobile App? Yes.
Those instructions are no longer valid. Here’s what I learned from a failed experiment.
Photo Credit: by Tony Faustino
Around six (6) weeks ago, I published this post criticizing LinkedIn for not updating its Project Voyager Mobile App so LinkedIn members can customize or personalize their LinkedIn Connection Requests / LinkedIn Invitations.
I Made A Mistake. We can customize or personalize our LinkedIn Connection Requests / LinkedIn Invitations from our mobile phones.
Here are step-by-step instructions and screenshots for personalizing our LinkedIn Invitations from LinkedIn’s Mobile App.
Photo Credit: by Wesley Fryer via flickr
Sara Randazzo, a Wall Street Journal reporter, published this article, Jobless Graduates Who Sued Law Schools Find Little Success in Court.
She shares how Law School Class of 2011 and 2012 J.D.’s from New York Law School, Florida Coastal School of Law, Hofstra Law, Cooley Law School, IIT Chicago-Kent College of Law, DePaul University College of Law, Widener University School of Law, Thomas Jefferson School of Law, and others filed class action lawsuits against their their alma maters for consumer fraud.
These unhappy graduates claimed their law schools mislead them about their post-graduation employment prospects (direct article quotes):
Disgruntled law-school graduates who filed suits accusing their alma maters of deceiving them about their chances of landing a well-paying job haven’t had much success in court.
More than a dozen class actions were filed in 2011 and 2012, but courts across the country have knocked out the lawsuits one by one, including a recent dismissal in Florida. Only a few remain.
I sense this frustration because the jobless recovery is real. Statistical analysis and employment research proves white collar jobs for undergraduates and graduate program students started disappearing in 2002.
There’s Good News. I see opportunity for these unemployed attorneys. I see solo entrepreneurs with legal expertise to offer clients. Here are three (3) online platform ideas so unemployed lawyers as well as practicing ones can land their own clients and market themselves.
Humans Are Underrated: What High Achievers Know That Brilliant Machines Never Will by Geoff Colvin is an inspiring book about how and what we can individually do to prepare ourselves and our children for the 21st century workplace revolution happening before our eyes.
White Collar Middle Management Ranks Will Continue Disappearing At An Accelerated Rate. Geoff’s detailed, fact-based research is sobering. Continuous advances in software design, machine learning, and artificial intelligence results in the need for fewer, white collar workers.
Remember, white collar workforces? MBA-types, MD-types, JD-types, aka the left-brain masters of the universe?
Cognitive, analytical work is on an accelerated chopping block. Increasing automation and computing power means replacing humans isn’t isolated to blue collar Americans.
A Phenomenon Extending Beyond Decades-Old Outsourcing. Why? Because machines do old-school, cognitive, and analytical work better than humans. That prowess IS EXACTLY what machines do better.
Photo Credit: koka_sexton via flickr
(Updated November 28, 2015) Please refer to my post, LinkedIn Mobile App Hack: 5 Easy Steps To Personal Connection Requests: How to customize LinkedIn Invitations with LinkedIn’s Mobile App.
The Wall Street Journal, Venture Beat, and ZDNet published stories about LinkedIn’s improved and revamped LinkedIn Mobile App. Each article ignores an important, missing feature to improve the LinkedIn mobile user experience.
Social Media ReInvention Community Members know I value the teachings of Dorie Clark. Her first book, Reinventing YOU: Define Your Brand. Imagine Your Future., continues its profound influence on my own 21st century career management.
Dorie Clark’s Stand Out Is The Defacto 21st Century Career Management Strategy Manual. Dorie’s latest book, Stand Out: How To Find Your Breakthrough Idea And Build A Following Around It, is exceptional. The practical, accessible, and inspiring paths Dorie describes to becoming an industry thought leader are moving. Her actionable advice, superb writing, and real-world profiles are more relevant than ever in our increasingly robot-, algorithm-, outsource-driven world.
Stand Out IS the powerful and practical, how-to, user’s manual to accompany Seth Godin’s visionary ideas from Tribes and Linchpin. If Tribes and Linchpin are our target destinations, Stand Out maps out accessible paths we can choose to take. (more…)
Photo Credit: by sheggy via flickr
This post contains self-promotion. But, please stay to share in the great news at Social Media ReInvention.
When good things happen, it’s important to reflect and express gratitude.
The Social Media ReInvention Community continues earning important news media mentions and credibility you generously support it. Thank YOU for investing your time in our growing community and sharing my work with your family, friends, and colleagues.
I can’t thank you enough. May your respective 2015’s be filled with many blessings for you and your families 🙂 (more…)
Bolota Asmeron, a member of the Linkedin Elite Centipede outs on a temporary Linkedin tattoo before the start of the 2010 Bay to Breakers race in San Francisco.
Photo Credit: A Name Like Shields Can Make You Defensive
Important Note: An intelligent and thought-provoking discussion from The Writing on LinkedIn Group inspired this latest post. Matt Sekol initiated the discussion thread, Where’s The Traditional Blog. It’s people like Matt Sekol (and many others) who reaffirm my belief and commitment to why The Writing on LinkedIn Group is one of the most important, intelligent, and enjoyable communities for engaging with and learning from like-minded individuals within LinkedIn.
Last week, I read Alexandra Samuel’s thoughtful post on Harvard Business Review: Have LinkedIn and Medium Killed the Old-Fashioned Blog? Almost three years ago and 1 million Linkedin writers later, LinkedIn launched its self-described definitive publishing platform.
I submitted a comment stating why limiting our self-publishing investments to third-party platforms like LinkedIn’s Publishing Platform and Medium without investing in a self-hosted, personal website or personal blog is a career and business mistake.
Here are more detailed thoughts expanding on my comment in Alexandra’s post. (more…)