Our Buyers Drive Content Marketing and SEO Decisions
The Theme Pulsing Through This Week’s Article Links. These expert pearls show why the problems keeping our buyers awake at night fuel content marketing and SEO (search engine optimization). Their wisdom touches on:
- The devices consumers use to find our businesses and articles online. (Hint: Rhymes with smartphone).
- The signals Google looks for and takes into account for ranking our websites and content.
- The importance of keyword density. (Hint: Not as much as we thought).
- Buyer personas rich with details on the buyer’s pre-buy research behaviors are a strategic advantage.
Check out these article summaries which I know will make us better marketers, writers, and search engine optimization professionals.