Category Archives: Influence

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For Our Children: Humans Are Underrated By Geoff Colvin

My book review of Humans Are Underrated: What High Achievers Know That Brilliant Machines Never Will

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Geoff Colvin Humans Are UnderratedHumans Are Underrated: What High Achievers Know That Brilliant Machines Never Will by Geoff Colvin is an inspiring book about how and what we can individually do to prepare ourselves and our children for the 21st century workplace revolution happening before our eyes.

White Collar Middle Management Ranks Will Continue Disappearing At An Accelerated Rate. Geoff’s detailed, fact-based research is sobering. Continuous advances in software design, machine learning, and artificial intelligence results in the need for fewer, white collar workers.

Remember, white collar workforces? MBA-types, MD-types, JD-types, aka the left-brain masters of the universe?

Cognitive, analytical work is on an accelerated chopping block. Increasing automation and computing power means replacing humans isn’t isolated to blue collar Americans.

A Phenomenon Extending Beyond Decades-Old Outsourcing. Why? Because machines do old-school, cognitive, and analytical work better than humans. That prowess IS EXACTLY what machines do better.

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37 Reasons Twitter Should Keep 140 Characters (Each In 140 Or Less)

Why I Love Twitter's 140 Character Count Constraints

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140 Characters Twitter PumpkinsPhoto Credit: via flickr by Average Jane

 

Here are 37 reasons I believe Twitter should keep the 140-character count constraint. Please help me get this list to 140.

Please abide by one (1) rule. Your reason(s) must be 140 characters or less (including the number). For example, Reason #1 equals 11 characters. Here’s the link to The Twitter Character Counter Tool I used to help me write this post.

Please share your ideas in the comments with your Twitter handle (mine is @tonyfaustino).

I’ll do my part to share your ideas with my following as we collectively work to reach 140 reasons.

Go. (more…)

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Dorie Clark’s Stand Out: THE Career Management Strategy For Thriving 21st Century Careers

Book Review of Stand Out: How To Find Your Breakthrough Idea and Build a Following Around It

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Cover of Dorie Clark Stand Out BookSocial Media ReInvention Community Members know I value the teachings of Dorie Clark. Her first book, Reinventing YOU: Define Your Brand. Imagine Your Future., continues its profound influence on my own 21st century career management.

Dorie Clark’s Stand Out Is The Defacto 21st Century Career Management Strategy Manual. Dorie’s latest book, Stand Out: How To Find Your Breakthrough Idea And Build A Following Around It, is exceptional. The practical, accessible, and inspiring paths Dorie describes to becoming an industry thought leader are moving. Her actionable advice, superb writing, and real-world profiles are more relevant than ever in our increasingly robot-, algorithm-, outsource-driven world.

Stand Out IS the powerful and practical, how-to, user’s manual to accompany Seth Godin’s visionary ideas from Tribes and Linchpin. If Tribes and Linchpin are our target destinations, Stand Out maps out accessible paths we can choose to take.  (more…)

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Social Media ReInvention in 2015 Business Press, Industry Blogs, and LinkedIn Pulse

Important news mentions and citations are increasing!

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Hooray Happy Man Clicking Heels

Photo Credit: by sheggy via flickr

 

This post contains self-promotion. But, please stay to share in the great news at Social Media ReInvention.

When good things happen, it’s important to reflect and express gratitude.

The Social Media ReInvention Community continues earning important news media mentions and credibility you generously support it. Thank YOU for investing your time in our growing community and sharing my work with your family, friends, and colleagues.

I can’t thank you enough. May your respective 2015’s be filled with many blessings for you and your families 🙂 (more…)

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Four Reasons Why LinkedIn Is a B2B Marketer’s Best Friend

LinkedIn "maps out" the B2B buyer journey

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Hiker Looking at a Map

Photo Credit: sakeeb via flickr

 

eMarketer published on August 31st: Does Your Marketing Influence B2B Decision-Makers? — Word-of-mouth is a winner—marketing, not so much.

The article shared important and discouraging insights for B2B (business-to-business) content marketers:

Word-of-mouth is a key driver, with businesspeople looking to friends in the industry and other third-party experts ahead of traditional or digital marketing resources.

Nearly two in five respondents said their professional network was the No. 1 most influential source at purchasing time. Industry experts came in second place, followed by internal influencers. Vendor-supplied content was a distant fourth, with just 14% of responses.

 

I’ll address the B2B content marketing implications later in this post.

For now, let’s dive into two (2) key issues: (1) A B2B buyer’s professional network important influence in the outcomes of six- to seven-figure business deals / complex sales and (2) LinkedIn’s immediate importance in the B2B buyer journey.  (more…)

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Google’s $400 Billion Trusted Advisor Superstar: Ruth Porat, Chief Financial Officer

Spoken and Written Words STILL Matter in A Big Data, Algorithm-Driven World

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Wad of Cash in Rubberband

Photo Credit: Refracted Moments(TM)

 

Spoken and written words STILL have a powerful and influential impact in a world increasingly driven by computer code, big data, and mathematical algorithms.

Ruth Porat, Google’s Chief Financial Officer (CFO), demonstrated during her June 16th investor relations conference call with Wall Street analysts why communicating with purpose, managing expectations, and showing “I’m actively listening” are still (and will continue to be) the hallmark skills of a successful 21st Century Trusted Advisor.

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Sunday Brunch Reads With Social Media ReInvention: 06/28/15 to 07/04/15

Chris Sacca on Fixing Twitter, LinkedIn and Medium Killing Blogging, and THE Trusted Advisor Way to Getting More Client Meetings

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Sunday Brunch Newspaper

Photo Credit: Anton Diaz

 

Please indulge me until Friday, July 31st 12:00 AM Midnight Central Time as I use the introductory paragraph of Sunday Brunch Reads with Social Media ReInvention to promote my nephew’s Kickstarter Campaign for his company, QuadshoX LLC.

I wrote about Johnny Morris’ spinal cord injury and remarkable story in this blog post: America’s Gutsiest CEO and His Kickstarter Project Need Your Support.

Here’s the link to QuadshoX’s inspiring YouTube video to promote its Kickstarter Campaign:

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Sunday Brunch Reads with Social Media ReInvention: 06/14/15 to 06/20/15

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Sunday Brunch Newspaper Large

Photo Credit: Anton Diaz

 

Please indulge me until Friday, July 31st 12:00 AM Midnight Central Time as I use the introductory paragraph of Sunday Brunch Reads with Social Media ReInvention to promote my nephew’s Kickstarter Campaign for his company, QuadshoX LLC. I wrote about Johnny Morris’ spinal cord injury and remarkable story in this blog post: America’s Gutsiest CEO and His Kickstarter Project Need Your Support.

Here’s the link to QuadshoX’s inspiring YouTube video to promote its Kickstarter Campaign:

The following news organizations wrote these wonderful articles about how Johnny’s and Team QuadshoX’s Corporate Mission is to transform the American wheelchair industry:

Johnny and Team QuadshoX have a limited window to raise $96,000 for the company’s initial inventory. Please join me in financially supporting the Team QuadshoX Kickstarter Campaign and join them in improving the lives of 6 million+ people wheelchair bound Americans.

Your Sunday Brunch Silicon Valley Catchphrase of the Week: “It’s like Uber for …

Thank YOU for Social Media Community Members who have generously financially supported Johnny’s Kickstarter Campaign. Here are this week’s Sunday Brunch Reads for your enjoyment:

1. Fortune.com: Why Ellen Pao Was Doomed To Lose. I’ve read Patricia Sellers’ Fortune Magazine articles for years because I’m a subscriber. She’s a top business journalist and an industry insider on women’s issues and corporate power in the elite Fortune 100. Her personal access to the men and women in CEO and senior executive boardrooms is one few people possess. That’s why I pay close attention to these quotes from her article on why Ellen Pao never had a chance of winning her sexual harassment lawsuit against Kleiner Perkins Caulfield & Byers:  (more…)

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Sunday Brunch Reads with Social Media ReInvention: 05/31/15 to 06/04/15

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Sunday Brunch Newspaper

Photo Credit: Anton Diaz

 

Can you believe it? American Pharaoh won American horse racing’s elusive Triple Crown. Affirmed last accomplished this feat 37 years ago. Wow.

Exciting stuff and I hope you enjoy these additional selected articles for your Sunday Brunch Reads (along with Your Sunday Brunch Silicon Valley Catchphrase of the Week) . Eat well and have a great Sunday.

Your Sunday Brunch Silicon Valley Catchphrase of the Week: Solutions That Scale / We’re All About Scalable Solutions.

1. LinkedIn Pulse: 7 Best Ways to Customize A “Connection Request. J.T. O’Donnell, CEO of CareerHMO and CAREEREALISM Media is a LinkedIn Influencer for a reason: She writes and shares brilliant and valuable articles like this one. Her article teaches us how to differentiate and customize our LinkedIn Invitation when we’ve never met someone in-person (IRL).  (more…)

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Part 1: Seth Godin’s Professional Freelancer Course

Public Thoughts from Exercise 1: Parts 1 to 3

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Tony Faustino Business Card May 2015 Front Back

 

Yes. It’s a shitty picture. But, perfection isn’t my top priority.

Doing work and art that matters is a higher one.

I’m publicly taking and publishing the required exercises in Seth Godin’s Professional Freelancer Course on Udemy. The required exercises force you to ask: “Am I Taking This Path for The Right Reasons.”

I completed the first five (5) lectures and first exercise this past Saturday morning. It’s great stuff taught by The Godfather Himself: Mr. Seth Godin.

Seth asked his course participants to go all-in and publish their assignments. As I perform the course exercises, I will publish the results. It’s Seth teaching his students to write down, commit to, and deliver on our personal manifestos.

Here’s my public contribution and commitment to Seth’s class:  (more…)