Welcome Back to Sunday Links with Social Media ReInvention
I want to thank the new subscribers who decided to receive future posts from Social Media ReInvention. You know who you are, and I’m grateful for your vote of confidence.
Your conscious decision to invest your Sunday time and attention here humbles and inspires me. Thank YOU!
Today’s Sunday Links summaries revolve around a specific storyline — Personalization.
Summary 1 — Email Marketing: 1. If You’re Automating Your Emails, Please Personalize Them
Summary 2 — Inbound Marketing: 2. Personalized Blog Posts are the New Unique
Summary 3 — Strategy: 3. Amazon HQ2 Selection Is Personal for the Cities Who Lost
A Reboot To Sunday Links With Social Media Reinvention
I’m rebooting my life. I won’t bore you with the details.
Starting over is a painful process. Changes occur in our lives whether we are ready or not. I am re-grouping and re-prioritizing what’s important in my personal and professional life.
Time heals all wounds (well at least some of them). Most of all, it became clear why I started this marketing strategy blog in the first place:
I LOVE to write. It EXERCISES my brain.
I write for ME.
That’s WHY I love it.
I’m also back to regularly working out my body too. It hurts when you’ve haven’t done something consistently for a long time.
Something tells me committing to writing regularly will bring many of the same aches and pains. That’s okay. I can live with that. Baby steps.
So, it’s time to write. But, what do I write about? I’ll figure that out as I go. And, I hope to have fun along the way.
To kickstart things, I’ll curate links from my favorite news sites and marketing strategy blogs and summarize key points from the articles.
The goal: Publish at least two Sunday posts per month.
These posts will focus on:
Email Marketing: Tips and insights on using marketing’s most measurable channel.
She shares how Law School Class of 2011 and 2012 J.D.’s from New York Law School, Florida Coastal School of Law, Hofstra Law, Cooley Law School, IIT Chicago-Kent College of Law, DePaul University College of Law, Widener University School of Law, Thomas Jefferson School of Law, and others filed class action lawsuits against their their alma maters for consumer fraud.
These unhappy graduates claimed their law schools mislead them about their post-graduation employment prospects (direct article quotes):
Disgruntled law-school graduates who filed suits accusing their alma maters of deceiving them about their chances of landing a well-paying job haven’t had much success in court.
More than a dozen class actions were filed in 2011 and 2012, but courts across the country have knocked out the lawsuits one by one, including a recent dismissal in Florida. Only a few remain.
There’s Good News. I see opportunity for these unemployed attorneys. I see solo entrepreneurs with legal expertise to offer clients. Here are three (3) online platform ideas so unemployed lawyers as well as practicing ones can land their own clients and market themselves.
Stand Out IS the powerful and practical, how-to, user’s manual to accompany Seth Godin’s visionary ideas from Tribes and Linchpin. If Tribes and Linchpin are our target destinations, Stand Out maps out accessible paths we can choose to take. (more…)
Bolota Asmeron, a member of the Linkedin Elite Centipede outs on a temporary Linkedin tattoo before the start of the 2010 Bay to Breakers race in San Francisco.
Important Note: An intelligent and thought-provoking discussion from The Writing on LinkedIn Group inspired this latest post. Matt Sekol initiated the discussion thread, Where’s The Traditional Blog. It’s people like Matt Sekol (and many others) who reaffirm my belief and commitment to why The Writing on LinkedIn Group is one of the most important, intelligent, and enjoyable communities for engaging with and learning from like-minded individuals within LinkedIn.
I submitted a comment stating why limiting our self-publishing investments to third-party platforms like LinkedIn’s Publishing Platform and Medium without investing in a self-hosted, personal website or personal blog is a career and business mistake.
Here are more detailed thoughts expanding on my comment in Alexandra’s post. (more…)
I’m publicly taking and publishing the required exercises in Seth Godin’s Professional Freelancer Course on Udemy. The required exercises force you to ask: “Am I Taking This Path for The Right Reasons.”