Reader Friendly Content Grows Buyer Trust and Improves Google Search Engine Optimization (SEO)
Each of this week’s articles support that theme differently. These experts’ insights show how reader friendly content builds trust and enhances SEO:
Writing naturally benefits the reader and sends a positive signal to Google (versus forcing keywords into our copy).
Gaining a buyer’s trust begins with trusting our instincts. Being ourselves is attainable and healthy. “Being remarkable” can be misleading because it’s a relative standard.
Earning trust in a machine learning age (aka Google’s RankBrain) will continuously redefine what’s “reader friendly content.” Artificial intelligence search applications will line up content marketing and SEO even more closely with personal branding and thought leadership authority.
Trustworthiness and its link to helpfulness is a major signal in Google’s secret sauce.
How the company chooses to measure trust in its search algorithm continues evolving. We better pay close attention because Google wields the monopolistic power to either reward or punish our content.
That’s why I think WHAT we write and HOW we write is a vital SEO tactic. Here’s my take on why reader friendly content is great SEO now (and in the future).
Our Buyers Drive Content Marketing and SEO Decisions
The Theme Pulsing Through This Week’s Article Links. These expert pearls show why the problems keeping our buyers awake at night fuel content marketing and SEO (search engine optimization). Their wisdom touches on:
The devices consumers use to find our businesses and articles online. (Hint: Rhymes with smartphone).
The signals Google looks for and takes into account for ranking our websites and content.
The importance of keyword density. (Hint: Not as much as we thought).
Buyer personas rich with details on the buyer’s pre-buy research behaviors are a strategic advantage.
Check out these article summaries which I know will make us better marketers, writers, and search engine optimization professionals.
Successful Inbound Marketing and Public Relations Requires Content Marketing and SEO Work Together
This past week, I attended webinars, started studying books, and read articles with a common theme: When content marketing and SEO work together, long term, impactful business goals are achieved.
This resounding theme also touches upon another key element: a publishing strategy integrating content marketing and SEO (search engine optimization) is sustainable. These experts share their views on important changes in marketing organization (and individual) skills, mindsets, and organizational structures.
That’s a huge deal for all businesses:
Small and Medium Sized Businesses (SMBs)
Here are links to these great articles on where inbound marketing and public relations are heading to deliver more meaningful business outcomes and results.
She shares how Law School Class of 2011 and 2012 J.D.’s from New York Law School, Florida Coastal School of Law, Hofstra Law, Cooley Law School, IIT Chicago-Kent College of Law, DePaul University College of Law, Widener University School of Law, Thomas Jefferson School of Law, and others filed class action lawsuits against their their alma maters for consumer fraud.
These unhappy graduates claimed their law schools mislead them about their post-graduation employment prospects (direct article quotes):
Disgruntled law-school graduates who filed suits accusing their alma maters of deceiving them about their chances of landing a well-paying job haven’t had much success in court.
More than a dozen class actions were filed in 2011 and 2012, but courts across the country have knocked out the lawsuits one by one, including a recent dismissal in Florida. Only a few remain.
There’s Good News. I see opportunity for these unemployed attorneys. I see solo entrepreneurs with legal expertise to offer clients. Here are three (3) online platform ideas so unemployed lawyers as well as practicing ones can land their own clients and market themselves.
Your Sunday Brunch Silicon Valley Catchphrase of the Week: “How Wash U Is Changing The World.” Publishing this finding embarrasses me. My alma mater, Washington University in St. Louis, is using this catchphrase in their LinkedIn Advertising campaign to Washington University Alumni.