Category Archives: Google

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Email Personalization Matters, Link Building Tips, Amazon’s Hardware Ecosystem Strategy

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Typewriter It's All In The Journey

It’s All In The Journey

A Reboot To Sunday Links With Social Media Reinvention

I’m rebooting my life. I won’t bore you with the details.

Starting over is a painful process. Changes occur in our lives whether we are ready or not. I am re-grouping and re-prioritizing what’s important in my personal and professional life.

Time heals all wounds (well at least some of them). Most of all, it became clear why I started this marketing strategy blog in the first place:

  • I LOVE to write. It EXERCISES my brain.
  • I write for ME.
  • That’s WHY I love it.

I’m also back to regularly working out my body too. It hurts when you’ve haven’t done something consistently for a long time.

Something tells me committing to writing regularly will bring many of the same aches and pains. That’s okay. I can live with that. Baby steps.

So, it’s time to write. But, what do I write about? I’ll figure that out as I go. And, I hope to have fun along the way.

To kickstart things, I’ll curate links from my favorite news sites and marketing strategy blogs and summarize key points from the articles.

The goal: Publish at least two Sunday posts per month. 

These posts will focus on:

  • Email Marketing: Tips and insights on using marketing’s most measurable channel.
  • Inbound Marketing: Writing, writing tools, content marketing topics/trends/tools,  search engine optimization (SEO), and buyer personas.
  • Strategy: Summaries of my favorite strategy articles peppered with commentary from yours truly.

Here are the three topics I will cover in today’s post:

Summary 1 — Email Marketing: Email Personalization Separates You From The Herd

Summary 2 — Inbound Marketing: How To Earn Inbound Links (Especially When People Aren’t Linking To You)

Summary 3 — Strategy: Amazon Knows We Live In A Hardware Ecosystem World

If you’ve made it this far, come read some more. Let’s get to work …

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Reader Friendly Content Ignites Google SEO

Sunday Links With Social Media ReInvention February 12

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reader friendly content ignites

 

Reader Friendly Content Grows Buyer Trust and Improves Google Search Engine Optimization (SEO)

Each of this week’s articles support that theme differently. These experts’ insights show how reader friendly content builds trust and enhances SEO:

  • Writing naturally benefits the reader and sends a positive signal to Google (versus forcing keywords into our copy).
  • Gaining a buyer’s trust begins with trusting our instincts. Being ourselves is attainable and healthy. “Being remarkable” can be misleading because it’s a relative standard.
  • Earning trust in a machine learning age (aka Google’s RankBrain) will continuously redefine what’s “reader friendly content.” Artificial intelligence search applications will line up content marketing and SEO even more closely with personal branding and thought leadership authority.

Trustworthiness and its link to helpfulness is a major signal in Google’s secret sauce.

How the company chooses to measure trust in its search algorithm continues evolving. We better pay close attention because Google wields the monopolistic power to either reward or punish our content.

That’s why I think WHAT we write and HOW we write is a vital SEO tactic. Here’s my take on why reader friendly content is great SEO now (and in the future).

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Buyers Drive Content Marketing and SEO: Smart Links February 5

Sunday Brunch Reads With Social Media ReInvention

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buyers drive content marketing and seo

Our Buyers Drive Content Marketing and SEO Decisions

The Theme Pulsing Through This Week’s Article Links. These expert pearls show why the problems keeping our buyers awake at night fuel content marketing and SEO (search engine optimization). Their wisdom touches on:

  • The devices consumers use to find our businesses and articles online. (Hint: Rhymes with smartphone).
  • The signals Google looks for and takes into account for ranking our websites and content.
  • The importance of keyword density. (Hint: Not as much as we thought).
  • Buyer personas rich with details on the buyer’s pre-buy research behaviors are a strategic advantage.

Check out these article summaries which I know will make us better marketers, writers, and search engine optimization professionals.

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Content Marketing And SEO Work Together: Smart Links January 29

Sunday Brunch Reads With Social Media ReInvention

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content marketing and seo work together

Successful Inbound Marketing and Public Relations Requires Content Marketing and SEO Work Together

This past week, I attended webinars, started studying books, and read articles with a common theme: When content marketing and SEO work together, long term, impactful business goals are achieved.

This resounding theme also touches upon another key element: a publishing strategy integrating content marketing and SEO (search engine optimization) is sustainable. These experts share their views on important changes in marketing organization (and individual) skills, mindsets, and organizational structures.

That’s a huge deal for all businesses:

  • Large Corporations
  • Small and Medium Sized Businesses (SMBs)
  • Freelance Professionals

Here are links to these great articles on where inbound marketing and public relations are heading to deliver more meaningful business outcomes and results.

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Unemployed Attorneys Should Build Online Platforms Not Sue Their Law Schools

Content marketing strategy and tactics for lawyers and law school graduates seeking jobs

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Lawyer Shingle

Photo Credit: by Wesley Fryer via flickr

 

Sara Randazzo, a Wall Street Journal reporter, published this article, Jobless Graduates Who Sued Law Schools Find Little Success in Court.

She shares how Law School Class of 2011 and 2012 J.D.’s from New York Law School, Florida Coastal School of Law, Hofstra Law, Cooley Law School, IIT Chicago-Kent College of Law, DePaul University College of Law, Widener University School of Law, Thomas Jefferson School of Law, and others filed class action lawsuits against their their alma maters for consumer fraud.

These unhappy graduates claimed their law schools mislead them about their post-graduation employment prospects (direct article quotes):

Disgruntled law-school graduates who filed suits accusing their alma maters of deceiving them about their chances of landing a well-paying job haven’t had much success in court.

More than a dozen class actions were filed in 2011 and 2012, but courts across the country have knocked out the lawsuits one by one, including a recent dismissal in Florida. Only a few remain.

 

I sense this frustration because the jobless recovery is real. Statistical analysis and employment research proves white collar jobs for undergraduates and graduate program students started disappearing in 2002.

There’s Good News. I see opportunity for these unemployed attorneys. I see solo entrepreneurs with legal expertise to offer clients. Here are three (3) online platform ideas so unemployed lawyers as well as practicing ones can land their own clients and market themselves.

 

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Mark Zuckerberg and Facebook Gun For Twitter’s and Google’s Hearts and Souls

Latest strategic choice: Personalize competitors' strengths into Facebook's closed ecosystem

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Mark Zuckerberg Facebook Conference Pic

Photo Credit: TechCrunch via flickr

The Wall Street Journal’s Deepa Seetharaman published this great article: Facebook Takes Aim at Search Again. Take time to read Deepa’s article because she delivers important insight on Mark Zuckerberg’s unrelenting competitiveness and strategic genius.

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37 Reasons Twitter Should Keep 140 Characters (Each In 140 Or Less)

Why I Love Twitter's 140 Character Count Constraints

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140 Characters Twitter PumpkinsPhoto Credit: via flickr by Average Jane

 

Here are 37 reasons I believe Twitter should keep the 140-character count constraint. Please help me get this list to 140.

Please abide by one (1) rule. Your reason(s) must be 140 characters or less (including the number). For example, Reason #1 equals 11 characters. Here’s the link to The Twitter Character Counter Tool I used to help me write this post.

Please share your ideas in the comments with your Twitter handle (mine is @tonyfaustino).

I’ll do my part to share your ideas with my following as we collectively work to reach 140 reasons.

Go. (more…)

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Google’s $400 Billion Trusted Advisor Superstar: Ruth Porat, Chief Financial Officer

Spoken and Written Words STILL Matter in A Big Data, Algorithm-Driven World

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Wad of Cash in Rubberband

Photo Credit: Refracted Moments(TM)

 

Spoken and written words STILL have a powerful and influential impact in a world increasingly driven by computer code, big data, and mathematical algorithms.

Ruth Porat, Google’s Chief Financial Officer (CFO), demonstrated during her June 16th investor relations conference call with Wall Street analysts why communicating with purpose, managing expectations, and showing “I’m actively listening” are still (and will continue to be) the hallmark skills of a successful 21st Century Trusted Advisor.

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Sunday Brunch Reads with Social Media ReInvention: 06/21/15 to 06/27/15

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Sunday-Brunch-Newspaper-Large.jpg

Photo Credit: Anton Diaz

 

Please indulge me until Friday, July 31st 12:00 AM Midnight Central Time as I use the introductory paragraph of Sunday Brunch Reads with Social Media ReInvention to promote my nephew’s Kickstarter Campaign for his company, QuadshoX LLC. I wrote about Johnny Morris’ spinal cord injury and remarkable story in this blog post: America’s Gutsiest CEO and His Kickstarter Project Need Your Support.

Here’s the link to QuadshoX’s inspiring YouTube video to promote its Kickstarter Campaign:

The following news organizations wrote these wonderful articles about how Johnny’s and Team QuadshoX’s Corporate Mission is to transform the American wheelchair industry:

Johnny and Team QuadshoX have a limited window to raise $96,000 for the company’s initial inventory. Please join me in financially supporting the Team QuadshoX Kickstarter Campaign and join them in improving the lives of 6 million+ people wheelchair bound Americans.

Your Sunday Brunch Silicon Valley Catchphrase of the Week: Let’s Do Great Things.

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Sunday Brunch Reads with Social Media ReInvention: 06/07/15 to 06/13/15

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Sunday Brunch Newspaper Large

Photo Credit: Anton Diaz

 

I’m a former jock marveling at how LeBron James is leading the Cleveland Cavaliers through a sheer act of personal will throughout the NBA Playoffs. An NBA Championship for the city of Cleveland and King James means one word: Redemption.


Game 5 is today at 7 PM Central Time. If you have the cash, $12,000 gets you two (2) courtside seats via StubHub.

Your Sunday Brunch Silicon Valley Catchphrase of the Week: “How Wash U Is Changing The World.” Publishing this finding embarrasses me. My alma mater, Washington University in St. Louis, is using this catchphrase in their LinkedIn Advertising campaign to Washington University Alumni.

I loathe this Silicon Valley, self-proclaimed / self-referential bullshit. Sad how this attitude infects a midwestern academic institution. Makes me want to hurl.  (more…)