Reader Friendly Content Ignites Google SEO

Sunday Links With Social Media ReInvention February 12

reader friendly content ignites

 

Reader Friendly Content Grows Buyer Trust and Improves Google Search Engine Optimization (SEO)

Each of this week’s articles support that theme differently. These experts’ insights show how reader friendly content builds trust and enhances SEO:

  • Writing naturally benefits the reader and sends a positive signal to Google (versus forcing keywords into our copy).
  • Gaining a buyer’s trust begins with trusting our instincts. Being ourselves is attainable and healthy. “Being remarkable” can be misleading because it’s a relative standard.
  • Earning trust in a machine learning age (aka Google’s RankBrain) will continuously redefine what’s “reader friendly content.” Artificial intelligence search applications will line up content marketing and SEO even more closely with personal branding and thought leadership authority.

Trustworthiness and its link to helpfulness is a major signal in Google’s secret sauce.

How the company chooses to measure trust in its search algorithm continues evolving. We better pay close attention because Google wields the monopolistic power to either reward or punish our content.

That’s why I think WHAT we write and HOW we write is a vital SEO tactic. Here’s my take on why reader friendly content is great SEO now (and in the future).

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Buyers Drive Content Marketing and SEO: Smart Links February 5

Sunday Brunch Reads With Social Media ReInvention

buyers drive content marketing and seo

Our Buyers Drive Content Marketing and SEO Decisions

The Theme Pulsing Through This Week’s Article Links. These expert pearls show why the problems keeping our buyers awake at night fuel content marketing and SEO (search engine optimization). Their wisdom touches on:

  • The devices consumers use to find our businesses and articles online. (Hint: Rhymes with smartphone).
  • The signals Google looks for and takes into account for ranking our websites and content.
  • The importance of keyword density. (Hint: Not as much as we thought).
  • Buyer personas rich with details on the buyer’s pre-buy research behaviors are a strategic advantage.

Check out these article summaries which I know will make us better marketers, writers, and search engine optimization professionals.

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Content Marketing And SEO Work Together: Smart Links January 29

Sunday Brunch Reads With Social Media ReInvention

content marketing and seo work together

Successful Inbound Marketing and Public Relations Requires Content Marketing and SEO Work Together

This past week, I attended webinars, started studying books, and read articles with a common theme: When content marketing and SEO work together, long term, impactful business goals are achieved.

This resounding theme also touches upon another key element: a publishing strategy integrating content marketing and SEO (search engine optimization) is sustainable. These experts share their views on important changes in marketing organization (and individual) skills, mindsets, and organizational structures.

That’s a huge deal for all businesses:

  • Large Corporations
  • Small and Medium Sized Businesses (SMBs)
  • Freelance Professionals

Here are links to these great articles on where inbound marketing and public relations are heading to deliver more meaningful business outcomes and results.

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4 Inbound Marketing Best Practices

Inbound Certification Video Class 2: What Are The Fundamentals of Inbound Success?

inbound marketing best practices

This post focuses on the four (4) inbound marketing best practices shared in HubSpot’s Inbound Certification Video Class 2: What Are The Fundamentals of Inbound Success?:

  • Use Buyer Personas
  • Use The Buyer’s Journey
  • Create Remarkable Content
  • Leverage Your Content Via Distribution Platforms

Here’s what to expect from this blog post on these inbound marketing best practices (and future blog posts) as I prepare for the inbound marketing certification exam:

  • Open Sharing. I’ll publish my study notes on this blog as I review each video in the twelve (12) classes.
  • Detail. My notes will be very detailed. Many of the slides in the video classes state the learning or take-home-message perfectly. If I think that’s the best way to state the learning, I’ll record the learning in my notes verbatim from the respective slide.
  • Context. I’ll provide my context whenever it  may help us better understand the inbound marketing and sales concept(s).

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Inbound Marketing Certification Journey

Notes from HubSpot Video Class 1: Why Inbound?

inbound marketing certification journey hiking
HubSpot’s Inbound Marketing Certification Course remains one of my favorite learning marketing resources. I remember the joy (and relief) after taking the test and earning the inbound marketing certification. Back then, it was a scrappy, privately held startup taking on the marketing world. Now, Hubspot’s a thriving public company.

The marketing world changes constantly. To HubSpot’s credit, its HubSpot Academy continuously updates its inbound marketing certification course (and other courses open to the public).

It’s time to refresh my certification. Over the course of the next several weeks, here’s what to expect from the next several blog posts as I prepare for the certification exam:

  • Open Sharing. I’ll publish my study notes on this blog as I review each video in the twelve (12) classes.
  • Detail. My notes will be very detailed. Many of the slides in the video classes state the learning or take-home-message perfectly. If I think that’s the best way to state the learning, I’ll record the learning in my notes verbatim from the respective slide.
  • Context. I’ll provide my context whenever it  may help us better understand the inbound marketing and sales concept(s).

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LinkedIn Mobile App Update: Personalized Invitations Are Here

Personalized invitations in LinkedIn Mobile App went live December 17, 2015

LinkedIn Mobile App Prompt Personalize Invitation

Photo Credit: by Tony Faustino

 

Personalized invitations in LinkedIn’s Mobile App became available on iOS and Android smartphones on December 17, 2015. Yay!

A hat tip and Thank You to Stuart Rosenthal for tweeting me and Imrich Tatiersky when this important LinkedIn Mobile App feature went live!

Tweet Stuart Rosenthal Personalizing LinkedIn Invitations

Tweet From Stuart Rosenthal on LinkedIn’s Mobile App

 

Here are step-by-step instructions for iOS / iPhones when personalizing our LinkedIn Invitations with the latest version of LinkedIn’s Mobile App.

 

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Unemployed Attorneys Should Build Online Platforms Not Sue Their Law Schools

Content marketing strategy and tactics for lawyers and law school graduates seeking jobs

Lawyer Shingle

Photo Credit: by Wesley Fryer via flickr

 

Sara Randazzo, a Wall Street Journal reporter, published this article, Jobless Graduates Who Sued Law Schools Find Little Success in Court.

She shares how Law School Class of 2011 and 2012 J.D.’s from New York Law School, Florida Coastal School of Law, Hofstra Law, Cooley Law School, IIT Chicago-Kent College of Law, DePaul University College of Law, Widener University School of Law, Thomas Jefferson School of Law, and others filed class action lawsuits against their their alma maters for consumer fraud.

These unhappy graduates claimed their law schools mislead them about their post-graduation employment prospects (direct article quotes):

Disgruntled law-school graduates who filed suits accusing their alma maters of deceiving them about their chances of landing a well-paying job haven’t had much success in court.

More than a dozen class actions were filed in 2011 and 2012, but courts across the country have knocked out the lawsuits one by one, including a recent dismissal in Florida. Only a few remain.

 

I sense this frustration because the jobless recovery is realStatistical analysis and employment research proves white collar jobs for undergraduates and graduate program students started disappearing in 2002.

There’s Good News. I see opportunity for these unemployed attorneys. I see solo entrepreneurs with legal expertise to offer clients. Here are three (3) online platform ideas so unemployed lawyers as well as practicing ones can land their own clients and market themselves.

 

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37 Reasons Twitter Should Keep 140 Characters (Each In 140 Or Less)

Why I Love Twitter's 140 Character Count Constraints

140 Characters Twitter PumpkinsPhoto Credit: via flickr by Average Jane

 

Here are 37 reasons I believe Twitter should keep the 140-character count constraint. Please help me get this list to 140.

Please abide by one (1) rule. Your reason(s) must be 140 characters or less (including the number). For example, Reason #1 equals 11 characters. Here’s the link to The Twitter Character Counter Tool I used to help me write this post.

Please share your ideas in the comments with your Twitter handle (mine is @tonyfaustino).

I’ll do my part to share your ideas with my following as we collectively work to reach 140 reasons.

Go. (more…)

Dorie Clark’s Stand Out: THE Career Management Strategy For Thriving 21st Century Careers

Book Review of Stand Out: How To Find Your Breakthrough Idea and Build a Following Around It

Cover of Dorie Clark Stand Out BookSocial Media ReInvention Community Members know I value the teachings of Dorie Clark. Her first book, Reinventing YOU: Define Your Brand. Imagine Your Future., continues its profound influence on my own 21st century career management.

Dorie Clark’s Stand Out Is The Defacto 21st Century Career Management Strategy Manual. Dorie’s latest book, Stand Out: How To Find Your Breakthrough Idea And Build A Following Around It, is exceptional. The practical, accessible, and inspiring paths Dorie describes to becoming an industry thought leader are moving. Her actionable advice, superb writing, and real-world profiles are more relevant than ever in our increasingly robot-, algorithm-, outsource-driven world.

Stand Out IS the powerful and practical, how-to, user’s manual to accompany Seth Godin’s visionary ideas from Tribes and Linchpin. If Tribes and Linchpin are our target destinations, Stand Out maps out accessible paths we can choose to take.  (more…)

Social Media ReInvention in 2015 Business Press, Industry Blogs, and LinkedIn Pulse

Important news mentions and citations are increasing!

Hooray Happy Man Clicking Heels

Photo Credit: by sheggy via flickr

 

This post contains self-promotion. But, please stay to share in the great news at Social Media ReInvention.

When good things happen, it’s important to reflect and express gratitude.

The Social Media ReInvention Community continues earning important news media mentions and credibility you generously support it. Thank YOU for investing your time in our growing community and sharing my work with your family, friends, and colleagues.

I can’t thank you enough. May your respective 2015’s be filled with many blessings for you and your families 🙂 (more…)