This post contains self-promotion. But, please stay to share in the great news at Social Media ReInvention.
When good things happen, it’s important to reflect and express gratitude.
The Social Media ReInvention Community continues earning important news media mentions and credibility you generously support it. Thank YOU for investing your time in our growing community and sharing my work with your family, friends, and colleagues.
I can’t thank you enough. May your respective 2015’s be filled with many blessings for you and your families 🙂 (more…)
The article shared important and discouraging insights for B2B (business-to-business) content marketers:
Word-of-mouth is a key driver, with businesspeople looking to friends in the industry and other third-party experts ahead of traditional or digital marketing resources.
Nearly two in five respondents said their professional network was the No. 1 most influential source at purchasing time. Industry experts came in second place, followed by internal influencers. Vendor-supplied content was a distant fourth, with just 14% of responses.
I’ll address the B2B content marketing implications later in this post.
For now, let’s dive into two (2) key issues: (1) A B2B buyer’s professional network important influence in the outcomes of six- to seven-figure business deals / complex sales and (2) LinkedIn’s immediate importance in the B2B buyer journey. (more…)
Bolota Asmeron, a member of the Linkedin Elite Centipede outs on a temporary Linkedin tattoo before the start of the 2010 Bay to Breakers race in San Francisco.
Important Note: An intelligent and thought-provoking discussion from The Writing on LinkedIn Group inspired this latest post. Matt Sekol initiated the discussion thread, Where’s The Traditional Blog. It’s people like Matt Sekol (and many others) who reaffirm my belief and commitment to why The Writing on LinkedIn Group is one of the most important, intelligent, and enjoyable communities for engaging with and learning from like-minded individuals within LinkedIn.
I submitted a comment stating why limiting our self-publishing investments to third-party platforms like LinkedIn’s Publishing Platform and Medium without investing in a self-hosted, personal website or personal blog is a career and business mistake.
Here are more detailed thoughts expanding on my comment in Alexandra’s post. (more…)
I’m publicly taking and publishing the required exercises in Seth Godin’s Professional Freelancer Course on Udemy. The required exercises force you to ask: “Am I Taking This Path for The Right Reasons.”
I’m publicly taking and publishing the required exercises in Seth Godin’s Professional Freelancer Course on Udemy. The required exercises force you to ask: “Am I Taking This Path for The Right Reasons.”
I completed the first five (5) lectures and first exercise this past Saturday morning. It’s great stuff taught by The Godfather Himself: Mr. Seth Godin.
I hope your Memorial Day Weekend was filled with the company of family and friends around the barbecue grill. Well, that’s how we roll here in the Kansas City area.
It does ring true. I think the show’s most successful in highlighting the deluded self-perception of so many in the industry.“To make the world a better place,” is a running joke and one that struck me as the funniest. When I was a kid, everyone wanted to be in a band—that was the path to girls, adulation, money. By the time I’d reached college, everyone wanted to be a doctor or lawyer, for similar motivations. Now it’s dot-coms—start-up founders are the new rock stars; and the self-importance on display is obnoxious, especially when masked by fake altruism.
Your Sunday Brunch Silicon Valley Catchphrase of the Week: To Make The World a Better Place.
Thanks and enjoy these links as part of your Sunday Brunch: (more…)
I’m publishing this blog post to help every Apple Keynote user on the planet. I encountered this familiar problem last week when using the Keynote software last week: My text kept getting resized as I continued building my deck. A quick Google Search proves I shared this pain with countless users. 1,570,000 Google Search Results Pages (SERPs) can’t be wrong: (more…)