Category Archives: Competitive Advantage

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Sunday Brunch Reads with Social Media ReInvention: 06/07/15 to 06/13/15

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Sunday Brunch Newspaper Large

Photo Credit: Anton Diaz

 

I’m a former jock marveling at how LeBron James is leading the Cleveland Cavaliers through a sheer act of personal will throughout the NBA Playoffs. An NBA Championship for the city of Cleveland and King James means one word: Redemption.


Game 5 is today at 7 PM Central Time. If you have the cash, $12,000 gets you two (2) courtside seats via StubHub.

Your Sunday Brunch Silicon Valley Catchphrase of the Week: “How Wash U Is Changing The World.” Publishing this finding embarrasses me. My alma mater, Washington University in St. Louis, is using this catchphrase in their LinkedIn Advertising campaign to Washington University Alumni.

I loathe this Silicon Valley, self-proclaimed / self-referential bullshit. Sad how this attitude infects a midwestern academic institution. Makes me want to hurl.  (more…)

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Love Rockets Professional ReInventions: Three Career Management Lessons from Steve Jobs

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Motorcycle Rider Jumping Mid Air2

Photo Credit: Thomas Hawk

 

Becoming Steve Jobs by Brent Schlendler and Rick Tetzeli is an outstanding book (especially if you’re an Apple Geek, Fanboy, and Investor like myself). Their book explains how Steve Jobs chose to adapt and transform his management style and behavior after Apple fired him in 1985. Fast Company’s April 2015 issue summarizes chunks of their book in the following articles:

Believe It or Not, Steve Jobs Reinvented Himself. Jobs learned from his management and behavioral failures. He successfully applied those lessons to reinvent himself in the second half of his career. Along the way, he and a crackerjack executive team transformed Apple into the world’s most valuable company.  (more…)

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#Irony: Selerity’s Four Tweets Cost Twitter $4 Billion in Market Cap

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Dick Costolo Hands in Air

Photo Credit: iabuk


April 28th was not Dick Costolo’s (Twitter CEO) and Twitter’s Investor Relations Team best day.

The Wall Street Journal’s Yoree Koh published this article, Twitter Shares Tumble After Nasdaq Leaks Results Early, after Twitter’s 2015 Q1 Earnings Conference Call. Her story describes important challenges Twitter is confronting the company:

  • Missed revenue targets
  • Investor skepticism about the company’s value as an advertising platform (relative to Facebook and Google).


Real-Time Havoc Breaks Loose on April 28th Around 3:07 PM Eastern Time. Addressing these difficult issues was the least of Twitter’s problems. Selerity, a self-described real-time analytics and media company, stole the show by live tweeting Twitter’s 2015 Q1 unreleased financials BEFORE the Twitter’s earnings call.  (more…)

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When Did Larry Page Become Steve Ballmer?

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Photo Credit: clydeorama

Farhad Manjoo of The New York Times published this thought-provoking article: Google’s Time At The Top May Be Nearing Its End. Manjoo discusses how Google’s current and past domination in desktop search advertising is leading to the source of its undoing as a technology leader.  (more…)

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Sunday Brunch Reads with Social Media ReInvention 02/01/15 to 02/07/15

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Photo Credit: Anton Diaz

 

Sorry I didn’t publish last weekend’s editon. Super Bowl Sunday got a little crazy here. Yes, I’m still questioning Coach Carroll’s goal-line call for a pass play. Ugh.

Here are the Social Media ReInvention Community’s shareworthy links. Enjoy your Sunday Brunch! (more…)

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17 Research Sources Validating 11 Twitter Best Practices to Grow Followers

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Photo Credit: Matt From London

Earning Twitter followers for new users can be challenging. Are there best practices for organically increasing Twitter followers? Yes! (more…)

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7 Habits and Resources to Rocket Your Blogging Productivity and Creativity

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Creativity Child Building Blocks

Photo Credit: epSos.de

 

61% of survey respondents say their personal blog helped Them Win Their Latest Job. My personal blog launched my new career in digital marketing strategy and analytics.

My last post shares why our professional and digital identities shouldn’t be beholden to a single social media platform. Do more than the herd. A personal website or blog differentiates you from other job candidates by showing how you go the extra mile. (more…)

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Sunday Brunch Reads with Social Media ReInvention: 01/11/15 to 01/17/15

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Sunday Brunch Menu

Photo Credit: Anton Diaz

 

I’m still shocked Big Ten Football captured the first-ever national championship game playoff.  I hope these share-worthy links ease the sting for other SEC fans. Stay warm Social Media ReInvention Community Members and enjoy your Sunday Brunch! (more…)

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Are Our Professional Identities Too Dependent on Social Networks?

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Yep

Photo Credit: Cubosh

 

These posts in the blogosphere and LinkedIn’s Publishing Platform showcase employment trends describing why a personal blog or website is a vital 2015 professional development goal:

I’d like to add an important and overlooked reason for investing in our own online real estate: Being Blind-Sided by an Online Platform’s Policy Changes.

(more…)

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Sunday Brunch Reads with Social Media ReInvention: 01/05/15 to 01/10/15

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Sunday Brunch Newspaper

Photo Credit: Anton Diaz

 

Brrrr! It’s cold in The Midwest (East/West Coaster Translation: The Flyover States). Please keep warm and enjoy these share-worthy links during your Sunday brunch.  (more…)