Category Archives: Case Study

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Sunday Brunch Reads with Social Media ReInvention: 05/10/15 to 05/16/15

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Sunday Brunch Newspaper

Photo Credit: Anton Diaz

Hi Social Media ReInvention Community! Here are your share-worthy links for your enjoyment and discussion. Thanks again for your continued support and taking time to read my work. I hope you’ll enjoy these links during your Sunday Brunch!

1. Forbes: How to Succeed Even When You’ve Failed This Year by Dorie Clark. I’m studying Dorie’s remarkable book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, as I build my consulting practice (along with re-reading Michael Hyatt’s Platform: Get Noticed in a Noisy World). Dorie interviewed Jairek Robbins who runs his own performance coaching consulting practice. You may have heard of his dad, Tony Robbins.  (more…)

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Love Rockets Professional ReInventions: Three Career Management Lessons from Steve Jobs

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Motorcycle Rider Jumping Mid Air2

Photo Credit: Thomas Hawk

 

Becoming Steve Jobs by Brent Schlendler and Rick Tetzeli is an outstanding book (especially if you’re an Apple Geek, Fanboy, and Investor like myself). Their book explains how Steve Jobs chose to adapt and transform his management style and behavior after Apple fired him in 1985. Fast Company’s April 2015 issue summarizes chunks of their book in the following articles:

Believe It or Not, Steve Jobs Reinvented Himself. Jobs learned from his management and behavioral failures. He successfully applied those lessons to reinvent himself in the second half of his career. Along the way, he and a crackerjack executive team transformed Apple into the world’s most valuable company.  (more…)

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#Irony: Selerity’s Four Tweets Cost Twitter $4 Billion in Market Cap

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Dick Costolo Hands in Air

Photo Credit: iabuk


April 28th was not Dick Costolo’s (Twitter CEO) and Twitter’s Investor Relations Team best day.

The Wall Street Journal’s Yoree Koh published this article, Twitter Shares Tumble After Nasdaq Leaks Results Early, after Twitter’s 2015 Q1 Earnings Conference Call. Her story describes important challenges Twitter is confronting the company:

  • Missed revenue targets
  • Investor skepticism about the company’s value as an advertising platform (relative to Facebook and Google).


Real-Time Havoc Breaks Loose on April 28th Around 3:07 PM Eastern Time. Addressing these difficult issues was the least of Twitter’s problems. Selerity, a self-described real-time analytics and media company, stole the show by live tweeting Twitter’s 2015 Q1 unreleased financials BEFORE the Twitter’s earnings call.  (more…)

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When Did Larry Page Become Steve Ballmer?

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Photo Credit: clydeorama

Farhad Manjoo of The New York Times published this thought-provoking article: Google’s Time At The Top May Be Nearing Its End. Manjoo discusses how Google’s current and past domination in desktop search advertising is leading to the source of its undoing as a technology leader.  (more…)

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Sunday Brunch Reads with Social Media ReInvention: 01/11/15 to 01/17/15

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Sunday Brunch Menu

Photo Credit: Anton Diaz

 

I’m still shocked Big Ten Football captured the first-ever national championship game playoff.  I hope these share-worthy links ease the sting for other SEC fans. Stay warm Social Media ReInvention Community Members and enjoy your Sunday Brunch! (more…)

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Are Our Professional Identities Too Dependent on Social Networks?

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Yep

Photo Credit: Cubosh

 

These posts in the blogosphere and LinkedIn’s Publishing Platform showcase employment trends describing why a personal blog or website is a vital 2015 professional development goal:

I’d like to add an important and overlooked reason for investing in our own online real estate: Being Blind-Sided by an Online Platform’s Policy Changes.

(more…)

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Sunday Brunch Reads with Social Media ReInvention: 01/05/15 to 01/10/15

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Sunday Brunch Newspaper

Photo Credit: Anton Diaz

 

Brrrr! It’s cold in The Midwest (East/West Coaster Translation: The Flyover States). Please keep warm and enjoy these share-worthy links during your Sunday brunch.  (more…)

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A Public Fan Letter to Marissa Mayer: Keep Fighting. Don’t Give Up.

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Marissa Mayer Yahoo CEO

Photo Credit: TechCrunch

Dear Marissa,

Navy Seals say, “the only easy day was yesterday.”

I can’t imagine what you feel as negative press swirls around you during your CEO tenure at Yahoo!. From an outsider’s perspective, it seems like you’ve been under personal siege since the summer of 2012 when you accepted Yahoo!’s top job. Tomorrow, a well-publicized book will be released about you. I’ve pre-ordered it to review and draw my own conclusions.

But, I don’t have to read the book to conclude how “tearing down Marissa Mayer” exploded into a schadenfreude, spectator sport.

I’m not a Yahoo! stockholder, but I cheer and root for you. Everyday. (more…)

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Sunday Brunch Reads with Social Media ReInvention: 12/28/14 to 01/02/15

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Sunday Brunch Newspaper

Photo Credit: Anton Diaz

 

Happy 2015! Hard to believe a new year's already here?

I found many interesting and thought-provoking articles to share this week. Thank you for supporting the Social Media ReInvention Community. Enjoy your brunch!

 

1. Fast Company: 14 Tips to Make 2015 Your Most Productive Year Yet. How are you doing with your New Year’s Resolutions? I’ve already slipped up. Maybe, there’s a better way: Focus on Themes Not Goals. Let's focus our efforts on one thing at a time so these changes become productive, lifelong habits.

That’s a goal worth shooting for (yes, rah-rah puns intended)! 

2. Seth’s Blog: The Meritocracy Trap. Seth Godin calls out the David Sacks quote discussed in Joe Nocera’s New York Times Op-Ed piece on personal success and meritocracy — "Silicon Valley’s Mirror Effect.” Seth’s post describes the perils in achieving ultra-phenomenal success: it can lead to self-serving cultures, attitudes, and mindsets.

Seth’s and Joe’s articles make me think what I can do as a proud dad and father to two young daughters. I want the best for them. I want them to have the same opportunities (and more) my parents created for me and my sister.

That’s how this next article comes into play …

3. WSJ Online – Digits Blog: The Year Silicon Valley Spilled Its Diversity Data. This interactive, diversity data website simply and visually explains the hiring data story behind Silicon Valley’s gender and diversity gap in The Valley’s most prestigious and successful companies:

  • Apple
  • eBay
  • Amazon
  • LinkedIn
  • Facebook
  • Yahoo!
  • Google
  • Twitter 
  • Hewlett Packard
  • Microsoft
  • Intel
The current order displayed in the aforementioned bullet points portrays the percentages of women in Silicon Valley leadership positions (from highest to lowest). Guesstimating the overall average percentage: ~25%. The numbers become more discouraging when analyzing the percentages of women by individual company — less than 20%.
 
 
Concern engulfs me as I evaluate these numbers. I want my daughters to have positive female role models before they reach university age. Technology drives and touches every important aspect of our lives and livelihoods. This trend has got to stop.
 
Other regions of the United States should capitalize on this opportunity to aggressively positioning and transforming their cities into hubs where female company founders flock to create their own companies. 
 
My advice to my young daughters and millions of talented, young women: Build and Own YOUR Table. Be like Jessica Herrin (CEO and Founder of Stella & Dot). 
 
To Hell With The Boys Table.

 

Your Turn

Please let me know if you agree or disagree with my thoughts in the comments. If you disagree, I would love to hear from you. I’m also here to read, listen, and learn from YOUR PERSPECTIVE.   Comments are open. So let’er rip!


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