HubSpot’s Inbound Certification Video Class 3: “What Does Inbound Look Like?” shares how a real-world company successfully practices inbound marketing. This is a valuable class as a real-world, spot-on buyer persona case study.
This buyer persona case study proves how well-crafted buyer personas can:
Drive inbound marketing strategy and tactics
Link together content marketing and SEO choices
Support a company’s sales and revenue goals
Here’s what to expect from this blog post on these inbound marketing best practices (and future blog posts) as I prepare for the inbound marketing certification exam:
Open Sharing. I’ll publish my study notes on this blog as I review each video in the twelve (12) classes.
Detail. My notes will be very detailed. Many of the slides in the video classes state the learning or take-home-message perfectly. If I think that’s the best way to state the learning, I’ll record the learning in my notes verbatim from the respective slide.
Context. I’ll provide my context whenever it may help us better understand the inbound marketing and sales concept(s).
White Collar Middle Management Ranks Will Continue Disappearing At An Accelerated Rate. Geoff’s detailed, fact-based research is sobering. Continuous advances in software design, machine learning, and artificial intelligence results in the need for fewer, white collar workers.
Remember, white collar workforces? MBA-types, MD-types, JD-types, aka the left-brain masters of the universe?
Cognitive, analytical work is on an accelerated chopping block. Increasing automation and computing power means replacing humans isn’t isolated to blue collar Americans.
A Phenomenon Extending Beyond Decades-Old Outsourcing. Why? Because machines do old-school, cognitive, and analytical work better than humans. That prowess IS EXACTLY what machines do better.
The Wall Street Journal, Venture Beat, and ZDNet published stories about LinkedIn’s improved and revamped LinkedIn Mobile App. Each article ignores an important, missing feature to improve the LinkedIn mobile user experience.
Stand Out IS the powerful and practical, how-to, user’s manual to accompany Seth Godin’s visionary ideas from Tribes and Linchpin. If Tribes and Linchpin are our target destinations, Stand Out maps out accessible paths we can choose to take. (more…)
I and Millions of American Viewers Will Miss You. I grew up in a small, Indiana town not far from your hometown of Indianapolis, IN. When I entered college in 1984, I began following your brilliant television career every night at 11:35 AM Central Time. You made me laugh with millions of other students in American college campuses. You reminded me five nights a week why I shouldn’t always take life, myself, or the status quo too seriously. I needed your funny, unique, and irreverent perspective during a difficult time in my life. (more…)
Hi Social Media ReInvention Community! Here are your share-worthy links for your enjoyment and discussion. Thanks again for your continued support and taking time to read my work. I hope you’ll enjoy these links during your Sunday Brunch!