Category Archives: Audience Engagement

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Buyers Drive Content Marketing and SEO: Smart Links February 5

Sunday Brunch Reads With Social Media ReInvention

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buyers drive content marketing and seo

Our Buyers Drive Content Marketing and SEO Decisions

The Theme Pulsing Through This Week’s Article Links. These expert pearls show why the problems keeping our buyers awake at night fuel content marketing and SEO (search engine optimization). Their wisdom touches on:

  • The devices consumers use to find our businesses and articles online. (Hint: Rhymes with smartphone).
  • The signals Google looks for and takes into account for ranking our websites and content.
  • The importance of keyword density. (Hint: Not as much as we thought).
  • Buyer personas rich with details on the buyer’s pre-buy research behaviors are a strategic advantage.

Check out these article summaries which I know will make us better marketers, writers, and search engine optimization professionals.

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Mark Zuckerberg and Facebook Gun For Twitter’s and Google’s Hearts and Souls

Latest strategic choice: Personalize competitors' strengths into Facebook's closed ecosystem

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Mark Zuckerberg Facebook Conference Pic

Photo Credit: TechCrunch via flickr

The Wall Street Journal’s Deepa Seetharaman published this great article: Facebook Takes Aim at Search Again. Take time to read Deepa’s article because she delivers important insight on Mark Zuckerberg’s unrelenting competitiveness and strategic genius.

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Google’s $400 Billion Trusted Advisor Superstar: Ruth Porat, Chief Financial Officer

Spoken and Written Words STILL Matter in A Big Data, Algorithm-Driven World

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Wad of Cash in Rubberband

Photo Credit: Refracted Moments(TM)

 

Spoken and written words STILL have a powerful and influential impact in a world increasingly driven by computer code, big data, and mathematical algorithms.

Ruth Porat, Google’s Chief Financial Officer (CFO), demonstrated during her June 16th investor relations conference call with Wall Street analysts why communicating with purpose, managing expectations, and showing “I’m actively listening” are still (and will continue to be) the hallmark skills of a successful 21st Century Trusted Advisor.

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Sunday Brunch Reads With Social Media ReInvention: 06/28/15 to 07/04/15

Chris Sacca on Fixing Twitter, LinkedIn and Medium Killing Blogging, and THE Trusted Advisor Way to Getting More Client Meetings

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Sunday Brunch Newspaper

Photo Credit: Anton Diaz

 

Please indulge me until Friday, July 31st 12:00 AM Midnight Central Time as I use the introductory paragraph of Sunday Brunch Reads with Social Media ReInvention to promote my nephew’s Kickstarter Campaign for his company, QuadshoX LLC.

I wrote about Johnny Morris’ spinal cord injury and remarkable story in this blog post: America’s Gutsiest CEO and His Kickstarter Project Need Your Support.

Here’s the link to QuadshoX’s inspiring YouTube video to promote its Kickstarter Campaign:

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Sunday Brunch Reads with Social Media ReInvention: 05/17/15 to 05/23/15

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Sunday Brunch Newspaper Large

Photo Credit: Anton Diaz

 

Hi Social Media ReInvention Community! Today’s share-worthy links are packed with David Letterman content. May 20, 2015 marked the King of Late Night’s final show. Mr. Letterman is one of my heroes (shared in my public fan letter to him). Many moons ago, Mr. Letterman inspired me to brave the St. Louis standup comedy open mic night circuit when I was in college. I will miss him.  (more…)

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17 Research Sources Validating 11 Twitter Best Practices to Grow Followers

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Photo Credit: Matt From London

Earning Twitter followers for new users can be challenging. Are there best practices for organically increasing Twitter followers? Yes! (more…)

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Social Media ReInvention Blog: 2014’s Top 10 Most Popular Posts

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WooHoo Subway Graffiti

Photo Credit: Gerard Stolk (vers Noël)

Thank YOU. Publishing and writing for Social Media ReInvention Community Members brings me immense joy and fulfillment. I can’t thank you enough for your amazing support and generosity to read and share my content. Thank you of sticking with me for five and half years! Time’s flown by.


2014’s Most Popular Social Media ReInvention Blog Posts

If you missed some of these, you can check them out here:

1. Lesson 2 of 6: Reinventing You After Age 50 Case Study — Michael Ovitz and Shifting Your Behavior

2. Mark Zuckerberg’s 5 Point Plan for Facebook’s Future Growth and Mobile Domination

3. Lesson 1 of 6: Reinventing You After Age 50 Case Study – Michael Ovitz Proves Status Can Be Taken With You

4. 3 Career Management Lessons for a Social Media Age I Learned From My Dad

5. Lesson 3A of 6: Reinventing You After Age 50 Case Study — Michael Ovitz and Developing Validators

6. Book Review: The New Rules of Sales and Service by David Meerman Scott

7. #FAIL: #AppleLive Debacle Exposes Apple’s Real-Time Marketing Weaknesses

8. 4 More Gifts to Support Others That Power Your After Age 50 Reinvention

9. 3 Tips on Writing and Storytelling from Twitter’s Investor Relations Team

10. Tim Cook’s Killer Innovation Hack: Diversity in Thought in Apple’s Ecosystem (with a Capital D)

 

LinkedIn Pulse Featured Three (3) Posts in Selected Channels

That’s Kind of a Big Deal. I’m grateful because I reached that achievement through your support:

Have a Joyous and Blessed Merry Christmas and Holiday Season

Be Well. I look forward to seeing you soon after the Christmas Holiday!

 

Your Turn

Please let me know if you agree or disagree with my thoughts in the comments. I would love to hear from you. I’m here to read, listen, and learn from YOUR PERSPECTIVE.   Comments are open. So let’er rip!


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Sunday Brunch Reads with Social Media ReInvention: Week of 09/28/14 to 10/05/14

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Sunday Brunch Menu LARGE

Share-worthy links Social Media ReInvention Community Members can enjoy during Sunday brunch:

 

1) YouTube: Enhance Your Lighting – GE Commercial. Jeff Goldblum provides a brilliant and hysterical performance in the GE advertising campaign for #EnhanceYourLighting. Views continue exploding (1,394,000+ when I wrote this post). GE takes mundane advertising and transforms it into funny, memorable, and campy content.

Hat Tip — Fast Company: JEFF GOLDBLUM GETS TOPLESS FOR GE, NYC GETS A NEW HEART: THE TOP 5 ADS OF THE WEEK.

 

2) YouTube: Introducing the Post-it® Plus App. No, I won't shut up about this app because I'm a Post-it® geek. Welcome to The Collaboration Age. Enjoy this video and wear your Post-it® geekiness as a badge of honor.

 

 
3) Forbes: Gone From Microsoft, Ballmer Begins A Surprising Second Act. George Anders wrote this great profile about Steve Ballmer (former Microsoft CEO, now owner of the Los Angeles Clippers NBA franchise). Anders' article about how Ballmer is approaching this phase of his professional life is a great example of personal branding and reinvention:

  • Ballmer analytically approaches problem solving or new challenges by researching as much as he can through self-study or interviewing experts. The guy is 58, worth $22.5 billion, and wants to stay in the game.
  • Ballmer continues taking calculated risks. Anders references this quote from an August 2014 ESPN interview ESPN conducted with Ballmer: “It’s not a cheap price, but when you’re used to looking at tech companies with huge risk, no earnings and huge multiples, this doesn’t look like the craziest thing I’ve ever acquired.”

4) Forbes: Finding Alibaba — How Jerry Yang Made The Most Lucrative Bet In Silicon Valley History. Parmy Olson reveals Jerry Yang's second act reinvention after leaving Yahoo in 2012. He's now a venture capitalist, Founding Partner of AME Cloud Ventures, and power broker.

Olson's article proves trust and familiarity are the heart and soul of business relationships (versus Excel spreadsheets forecasting ROI). Jack Ma (Chairman and CEO of Alibaba) and Yang's friendship started in 1997 (and may save Yahoo).

Not convinced? The Forbes article cites 36 billion reasons.

5) The New York Times: New York Times Plans to Eliminate 100 Jobs in the Newsroom. Arthur Sulzberger, Jr. (Publisher) and Mark Thompson (Chief Executive) announced the cuts October 1st. Here are some direct quotes:  

  • "The job losses are necessary to control our costs and to allow us to continue to invest in the digital future of The New York Times, but we know that they will be painful both for the individuals affected and for their colleagues."
  • (Referencing the discontinued NYT Opinion app and ongoing NYT Cooking app) "They are all experiments, which we are determined to treat as such: to learn, pivot and, where necessary, make prompt decisions about them."

I admire and respect how a revered publishing institution like The New York Times attempts to adapt a Lean Startup mindset and culture. Yes, they're conducting experiments, validating learning, pivoting, etc.  

But, it takes more than carefully sprinkled buzzwords in another announcement explaining job cuts. Organizations like The Times (and others) must wake up to the painful realization that lean startups do not require 1990's staffing levels and infrastructure.

Why doesn't the New York Times "just get on with it." They will thrive as a digital publisher. If it wants to go fully digital, why not commit now and:

  • Quantify the required subscriptions to build and sustain a digital business.
  • Determine and make the REAL job cuts needed.
  • Retain the required staff and physical assets for optimizing a digital MVP (minimal viable product).

But, it won't.

So, the bloodshed continues …

 

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Tony Faustino is a marketing and corporate strategist.  He thinks and writes about how The Internet reinvents marketing strategy in his personal blog, Social Media ReInvention. Follow his tweets @tonyfaustino or circle him on Google+.

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Sunday Brunch Reads with Social Media ReInvention: Week of 09/22/14

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Sunday Brunch Menu LARGE

Share-worthy links Social Media ReInvention Community Members can enjoy during Sunday brunch:

1) MarketingLand: Up Close: Ello, The New Social Network That Is So Hot Right Now. I read / curated many articles on Silicon Valley's latest social networking sweetheart. Martin Beck's comprehensive review is a must-read:

  • Martin highlights important, missing features in the launch release (e.g., like/favorite/+1 type button, search ability to locate friends, etc.).
  • I'm working on securing an invite so I can test-drive Ello. Will keep you posted.

2) Fast Company: LOVE POST-IT NOTES? YOU'LL LOVE THIS NEW PRODUCTIVITY APP THAT DIGITIZES THEM. 3-M developed this brilliant iPhone app, Post-it(R) Plus. 

I'm a visual person. Post-It(R) Notes are my storyboarding savior (colleagues say I have an illness and should seek professional help). 

  • The app allows users to digitize their Post-It(R) Notes from brainstorming and storyboarding sessions. There's a 50 note limit for the image capture.
  • You can share, rearrange, categorize, and build additional storyboards with the app. Users can export the digital session into other tools (e.g., Evernote, PowerPoint, Excel, etc.).
  • This first version doesn't allow changing the names on the Post-its(R) once they're digitized (but future iterations will probably include this improvement).
  • The app requires updating to iOS 8. Yes, I endured a 2+ hour update session for my iPhone 5c so I could use Post-it(R) Plus tomorrow at work (which is why I require professional help).

3) TechCrunch: Closing The Gaps In Mobile Health. Dan Pelino's piece describes the IBM-Apple value proposition and long term implications of the Apple econsystem in a real-world example. Look out healthcare this strategic alliance wants to disrupt your industry. Their solutions will focus on physicians and patients.

  • (direct article quote) Many doctors already have smartphones with 68 percent using iPhones and 59 percent using iPads.

 And, speaking of IBM …

4) Fortune: IBM CEO Ginni Rometty Gets Past the Big Blues. IBM's first female CEO shares her thoughts on the Apple alliance and her strategic vision for Big Blue's latest transformation:

  • Focus on Three (3) Core Areas: Big Data, Cloud Computing, and Engagement (mobile and social technologies
  • Stick to Ginni's Rules: Don't Protect The Past. Never Be Defined by Your Product. Always Transform Yourself.
  • Continue Reinventing IBM: See bullet points (1) and (2).

 

5) Budweiser: Global Be(er) Responsible Day | “Friends Are Waiting” Campaign. The #FriendsAreWaiting spot to discourage drunk driving is storytelling brilliance in 60 seconds or less (almost). This video hits all the right notes: emotional, memorable, conflict, and resolution. Somewhere, Pixar creatives are smiling.

 

 

Did You Enjoy This Post?

If yes, please share it with your friends and subscribe to my blog. Many Thanks!

 

Tony Faustino is a marketing and corporate strategist.  He thinks and writes about how The Internet reinvents marketing strategy in his personal blog, Social Media ReInvention. Follow his tweets @tonyfaustino or circle him on Google+.